MKT 571 Week 6 Quiz Assignment

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MKT 571 Week 6 Quiz Assignment

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• 1. Which of the following refers to the ability
  to meet humanity's needs without harming future
  generations?
• Sustainability
• Greenwashing
• Ecological footprinting
• Scalability
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• 2. ______ is an obligation to act in a way
  expected of a reasonable person.
• Reliance
• Liability
• Litigation
• Duty
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• Find the quiz answers here MKT 571 Week 6 Quiz
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• 3. Your firm has decided to enter the
  international market with your product called
  Trema, a combination of a pocket organizer and
  cell phone. Even though the product has been a
  huge success in the home country, market research
  suggests some changes may be required before it
  can be introduced in Europe. Your CMO is of the
  opinion that the product requires certain extra
  features and the product will also have to be
  marketed differently. Your CMO is advocating
• dual adaptation
• straight extension
• forward adaptation
• product standardization

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• 4. Cadbury's "Sports for Schools" promotion
  offered sports and fitness equipment for schools
  in exchange for vouchers. The problem was that
  the public and media saw a perverse incentive for
  children to eat more chocolate, a product
  associated with obesity. Which of the following
  best summarizes Cadbury's problem?
• Consumers did not value the cause Cadbury was
  promoting.
• Customers felt that the cause was not in sync
  with the companys brand image.
• Consumers resented being sold an inferior product
  on the back of a cause-marketing program.
• Customers questioned the link between the product
  and the cause and saw the firm as self-serving
  and exploitive.
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• 5. A Gucci bag sells for 120 in Italy and 240
  in the United States due to the differences in
  the costs of distributing the product in the two
  countries. This phenomenon is called a(n)
• opportunity cost problem
• market pricing problem
• tactical pricing problem
• price escalation problem
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• Download Complete Answers MKT 571 Complete Quiz
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• 6. Marketing effectiveness rating instruments and
  marketing audits are approaches to
• annual-plan control
• profitability control
• efficiency control
• strategic control

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• 7. A ________ is a comprehensive, systematic,
  independent, and periodic examination of a
  company's or business unit's marketing
  environment, objectives, strategies, and
  activities, with a view to determining problem
  areas and opportunities and recommending a plan
  of action to improve the company's marketing
  performance.
• marketing plan
• market-based scorecard analysis
• marketing audit
• marketing metric
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• Quiz Answers just a click away MKT 571 Week 1
  Quiz
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• 8. Which of the following is true regarding a
  marketing audit?
• It focuses on analysis of those marketing
  activities that have failed to produce adequate
  results.
• It focuses on a firms macromarketing
  environment.
• It identifies the most-needed improvements and
  incorporates them into a corrective-action plan
  with short- and long-run steps.
• It relies on feedback from company managers for
  data and opinions.
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• 9. To protect a creative work from being
  published in any other manner, a company or
  author would ____________ the material.
• copyright
• patent
• trademark
• freelance

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• 10. Which characteristic of a marketing audit is
  described by the methodical evaluation of the
  macro- and micromarketing environments,
  objectives and strategies, system, and
  activities?
• Independent
• Periodic
• Comprehensive
• Systematic
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• Complete Answers here MKT 571 Week 2 Quiz
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• 11. The marketing audit reviews six components of
  the overall marketing arena including the
  marketing environment, marketing strategy,
  marketing organization, marketing systems,
  marketing productivity and
• marketing mix
• marketing control
• marketing function
• marketing development
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• 12. Which of the following is an example of a
  distribution metric used for measuring the
  performance of marketing plans?
• Effective reach
• Market share
• Customer acquisition
• Stock cover in days

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• 13. The purpose of profitability control is to
• evaluate and improve the spending efficiency and
  impact of marketing expenditures
• examine whether the company is pursuing its best
  opportunities with respect to markets, products,
  and channels
• understand the efficiency of the sales force,
  advertising, sales promotion, and distribution
• examine where the company is making and losing
  money
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• Download Complete Answers MKT 571 Week 3 Quiz
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• 14. A marketing audit is typically best conducted
  by a(n)
• internal department
• outside consultant
• internal marketing executive
• self-audit
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• 15. ________ is the process by which firms assess
  the effects of their marketing activities and
  programs and make necessary changes and
  adjustments.
• Marketing implementation
• Market watch
• Marketing control
• Test marketing

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• 16. Which of the following is likely to be an
  important trend in marketing in the future?
• Marketing science
• Manual marketing
• Mass marketing
• Marketing intuition
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• Complete paper here MKT 571 Week 4 Quiz
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• 17. A PR practitioner may be subject to
  conspiracy in these situations when the
  practitioner participates in illegal action,
  counsels or guides the illegal policy, takes part
  in it, or
• uncovers illegal action
• imagines illegal policy may occur
• cooperates to further illegal action
• unknowingly works with a corrupt agency
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• 18. Which of the following is an example of a
  communication metric used for measuring the
  performance of marketing plans?
• Trial rate
• Sales growth
• Response rate
• New customer gains

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• 19. Rising customer expectations, evolving
  employee goals and ambitions, and tighter
  government legislation and pressure are driving
  companies to
• operate flatter organizations
• practice a higher level of corporate social
  responsibility
• operate leaner manufacturing facilities
• manage shorter supply chains
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• Click here and download MKT 571 Week 5 Quiz
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• 20. The purpose of strategic control is to
• examine whether the company is pursuing its best
  opportunities with respect to markets, products,
  and channels
• understand the efficiency of the sales force,
  advertising, sales promotion, and distribution
• evaluate and improve the spending efficiency and
  impact of marketing expenditures
• examine where the company is making and losing
  money
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• 21. Straight extension of the product means
• introducing the product to the foreign market
  without any changes to the product
• introducing a customized product to the foreign
  market with existing marketing strategy
• introducing the product to the foreign market
  with major changes to the product
• introducing a customized product to the foreign
  market with a new marketing strategy

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Week 1 Quiz MKT 571 Week 2 Quiz MKT 571 Week 3
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