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• MKT 571 Entire Course

• MKT 571 Final Exam Guide (New)

• MKT 571 Week 1 Assignment Marketing Environment
  Simulation and Summary
•  MKT 571 Week 1 Quiz
•  MKT 571 Week 1 DQ 1
•  MKT 571 Week 1 DQ 2
•  MKT 571 Week 1 Summary
•   MKT 571 Week 2 DQ 1
• MKT 571 Week 4 Summary

• Which component of a marketing audit includes
  major developments in income, prices, savings,
  and credit that affect the company?
• Technological
• Political
• Economic
• Cultural

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• MKT 571 Final Exam Guide

• MKT 571 Week 1 Assignment Marketing Environment
  Simulation and Summary

• Which of the following is most closely associated
  with a proactive marketing orientation?
•   A. It involves delivering superior value.
• B. It is about understanding and meeting
  customers expressed needs.
• C. It represents the make and sell"
  philosophy.

• Complete the Marketing Environment Simulation and
  Summary in My Marketing Lab.
•  Save your results report from the simulation to
  your computer.
•  Click the Assignment Files tab to submit your
  assignment.

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• MKT 571 Week 1 DQ 1

• MKT 571 Week 1 DQ 2

• What have been the major marketing trends in the
  last decade?
• What new marketing trends do you anticipate in
  the next 10 years?

• UOP has been the darling of Wall Street during
  the last few years. They offer some of the
  highest profit margins of any company in America
  today. And UOP has had a fine record of growing
  both revenue and profits. They are, by far, the
  largest private university in the Country.

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• MKT 571 Week 1 Individual Assignment Qualitative
  Focus Group Research Discussion Guide (2 Papers)

• MKT 571 Week 1 Quiz

• Create a 1,400-word Discussion Guide for your
  selected product or service to be used during the
  course of a Focus Group that researches your
  product or services target market. In your plan,
  be sure to do the following
• Identify a problem or opportunity that may be
  facing that product or service.

• 1. Which of the following is correct about
  marketing management?
•  2. Which of the following industries is
  most likely to use database marketing?
•  3. The Soccer World Cup is promoted
  aggressively to both companies and fans. This is
  an example of marketing a(n)

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MKT 571 Week 1 Summary

• MKT 571 Week 1 Summary

• MKT 571 Week 2 DQ 1

• Write a Short Summary about this week

• This week we are reading about "branding".
• Here is a recent article on the subject.
• Comments please.
• http//www.ksbw.com/money/21467497/detail.html

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• MKT 571 Week 2 DQ 2

• MKT 571 Week 2 Individual Assignment Segmentation
  Techniques (2 Papers)

• We are entering a real crowded and mature market
  with our CNN product. (Read class case
  introduction). Here is a two part DQ.
• 1. Describe the overall strategy we should adopt
  to maximize our potential for success.
• 2. In one sentence write your positioning
  statement for the product

• Explore the Nielsen Segmentation Methodology, the
  featured and other segments, and then click on
  Zip Code Lookup. Enter your Zip Code and the code
  provided and click Enter. A map showing your
  geographic area will pop up along with
  information on the distribution of people by age,
  race/ethnicity.

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• MKT 571 Week 2 Quiz

• MKT 571 Week 2 Summary

• When purchasing, in which state does the consumer
  set a minimum acceptable cutoff level for each
  attribute and then makes a buying decision?
• Which of the following would consumers associate
  closely with a brand?
• Which other dimension is the VALS classification
  system

• Write a Short Summary about this week Learning

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• MKT 571 Week 2 Team Assignment New Product Launch
  Marketing Plan, Part I

• MKT 571 Week 2 Team Assignment What Is A
  Marketing Plan? (2 Papers)

• Include the following components for both
  markets
•   Market needs
• Market growth
• A brief SWOT Analysis
• Potential competition
• Product offering and product definition

• Develop a 1,050-word marketing plan discussion
  which includes the following
• Discuss what a marketing plan is and is not.
• Examine the elements that should be included in a
  marketing plan.
• Examine the importance of a marketing plan.

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• MKT 571 Week 3 DQ 1

• MKT 571 Week 3 DQ 2

• What do you think are the most important
  characteristics/attributes of successful sales
  people? Discuss BTW Sales is part of the
  marketing function.

• You are working at Johnson Johnson and one of
  your responsibilities is to set prices for new
  drugs. The firm has invented a cure for Aids and
  is protected by patent. The cost for the one time
  injection that cures the disease is 100 and
  includes amortization of the development cost and
  the cost raw materials.

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• MKT 571 Week 3 Individual Assignment Career
  Connection Customer Relationships and
  Satisfaction (2 Papers)

• MKT 571 Week 3 Individual Assignment Segmentation
  and Target Market Paper

• Health/Natural Food Store
• Accounting/Tax Preparation
• Create a 2,100-word Customer Satisfaction Plan in
  which you include the following
• Explain how each type of business might segment
  the local market based on consumer/business
  demographic information, behaviors, psychographics

• No more than 1200 words
• Include demographic, psychographic,
  geographic, and behavioral characteristics for
  the selected company.
• A positioning statement for the company with
  careful consideration of their brand and strategy
• Paper is consistent with APA guidelines.

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• MKT 571 Week 3 Learning Team Deliverable
  (Marketing Objective)

• MKT 571 Week 3 Quiz

• Complete the Learning Team Deliverable.

• 1. Which of the following is the most
  closely related with organic growth of an
  organization?
•  2. Which of the following is the level at
  which the products primary characteristics
  operate?
• 3. ----------------is the ability of a
  company to prepare on a large-scale basis.

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• MKT 571 Week 3 Summary

• MKT 571 Week 3 Team Assignment New Product Launch
  Marketing Plan, Part 1

• Write a Short Summary about this week

• Create a 1,400-word Product Launch Plan in a
  Microsoft Word document. The Product Launch plan
  will be for two countries. Select your home
  market and another for the international market.
  Do not select the U.S. and Canada, the U.S. and
  Britain, or Canada and Britain as your
  combinations.

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• MKT 571 Week 4 DQ 1

• MKT 571 Week 4 DQ 2

• Let's assume that our overall objectives for the
  ReCharge bar is to generate 300 million in year
  1 sales and capture the 1 market share position
  in the U. S market. Describe your Distribution
  strategy to allow these lofty goals to be
  accomplished.

• Let's assume that The Recharge Bar has been
  wildly successful and we have achieved all our
  major objectives in the U. S. market by the end
  of year three. Should we consider expanding our
  distribution globally? What are some of the major
  factors that we need to be aware of and plan for?
  In other words.

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• MKT 571 Week 4 Quiz

• MKT 571 Week 4 Summary

• 1. Which marketing system is another channel
  development in which two or more companies put
  together resources to exploit an emerging market
  opportunity?
•  2. What type of distribution places the
  goods or services in as many outlets as possible?

• Write a Short Summary about this week.

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• MKT 571 Week 4 team Assignment New Product Launch
  Marketing Plan, Part 2

• MKT 571 Week 4 Team Assignment New Product Launch
  Marketing Plan, Part II

• Describe the target market profiles, key buying
  behaviors, and decision motivators for the
  consumer target market. Note Do not pick
  different target markets for the domestic and
  international markets.
• Detail the steps involved in a new
  product/service development.

• Detail the target market profiles, key buying
  behaviors, and decision motivators for your
  consumer and organizational target markets.
• How you will manage each stage of the PLC and
  include tactical plans for the Four Ps at each
  stage.

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• MKT 571 Week 5 Career Connection Integrated
  Marketing Communication and Marketing Mix
  Client Pitch (Part 1 and Part 2)

• MKT 571 Week 5 Career Connection Integrated
  Marketing Communication and Marketing Mix
  Client Pitch (Part 1 Only)

• Evaluate the effectiveness of the existing
  marketing mix (elements of the 4 Ps).
• Recommend a new marketing mix strategy based on
  any weakness(es) you discovered.
• Examine the company's current positioning
  strategy.

• Select a current product or service with which
  you are familiar. This product will be used to
  pitch a new integrated marketing communication
  and marketing mix to a client who is the marketer
  or producer of the product.
• Review the current marketing mix including the
  communication channels used.

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• MKT 571 Week 5 DQ 1

• MKT 571 Week 5 DQ 2

• Let's assume our objective for ReCharge is to
  deliver 300 million in first year sales and to
  capture the 1 market share position in the
  category by the end of our first full year of
  operation.
• What should our promotional budget be? Why? What
  methodology did you use to come up with your
  budget?

• Each of you will demonstrate your creative
  approach to the ReCharge Bar by developing a TV
  commercial, radio spot or magazine ad. You don't
  need to get fancy with the graphics. You can
  verbally describe what is going on. But write the
  actual copy for your ad.
• You will need to restate your target audience
  positioning.

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• MKT 571 Week 5 Individual Assignment Client Pitch
  Presentation

• MKT 571 Week 5 Learning Team Deliverables
  (Marketing Concepts)

• Create a Microsoft PowerPoint presentation of
  8-10 slides that includes the following
  components
•   Identify any considerations you will need to
  employ to build and maintain the brand and
  customer loyalty.
• Create a print ad and a video broadcast for
  the product featuring

• Complete the Learning Team Deliverable.

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• MKT 571 Week 5 Quiz

• MKT 571 Week 5 Summary

• Mountain Dew is brand known for sponsorships of
  adventure events such as snowboarding and
  skateboarding competitions. What is the most
  likely objective of Mountain Dews sponsorship of
  these events?
• When a consumer considers a product or service,
  he or she will choose whichever product

• Write a Short Summary about this week

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• MKT 571 Week 5 Team Assignment New Product Launch
  Marketing Plan, Part 3

• MKT 571 Week 6 Quiz

• Discuss the marketing communication channels
  available for the domestic and international
  markets.
• Evaluate the merits and drawbacks of the channel
  options in relation to the target audience, your
  product or service, and the timing of the launch
  phase.

• A marketing audit typically best conducted by
  a(n)
• Which of the following is likely to be an
  important trend in marketing in the future?
• Straight extension of the product means
• Which of the following is an example of a
  communication metric used for measuring the
  performance of marketing

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• MKT 571 Week 6 Summary

• MKT 571 Week 6 Team Assignment Career Connection
  New Product Launch Marketing Plan Final Project

• Write a Short Summary about this week

• Complete the final phase of your New Product
  Launch Marketing Plan. Consider your product
  launch to date, reflect on additional learning,
  and incorporate feedback to the Learning Team's
  Marketing Plan for your new product/service.

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• MKT 571 Week 6 Team Assignment Investor Pitch
  Presentations (New Product Launch Marketing Plan,
  Part III)

• MKT 571 Week 6 Team Assignment New Product Launch
  Marketing Plan, Part III

• Pitch your Learning Team's new product to the
  class using a Microsoft PowerPoint presentation
  of 10-15 slides.
•  Include the following key components from your
  New Product Launch Marketing Plan
•   Executive summary
• Situational analysis

• Executive summary
• Situational analysis
• Market growth potential and competitive
  analysis
• Segmentation, target market, and positioning
• Pricing and distribution strategies
• Marketing communication plan

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