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MKT 571 Course Success Begins /snaptutorial.com
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MKT 571 Course Success Begins /snaptutorial.com

• MKT 571 Entire Course (2 Sets)

• MKT 571 Final Exam Guide

• 1) Which of the following is most closely
  associated with a proactive marketing
  orientation?
•  
• A. It involves delivering superior value.
• B. It is about understanding and meeting
  customers expressed needs.
• C. It represents the make and sell"
  philosophy.
• D. The marketer focuses on the customers
  latent or hidden

• MKT 571 Week 1 Assignment Marketing Environment
  Simulation and Summary
•  
• MKT 571 Week 1 Quiz
•  
• MKT 571 Week 1 DQ 1
•  
• MKT 571 Week 1 DQ 2
•  
• MKT 571 Week 1 Summary
•  

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• MKT 571 Week 1 Assignment Marketing Environment

• MKT 571 Week 1 DQ 1

• This Tutorial contains 2 Sets of Paper
•  
• Complete the Marketing Environment Simulation and
  Summary in My Marketing Lab.
•  
• Save your results report from the simulation to
  your computer.
• Click the Assignment Files tab to submit your
  assignment.

• What have been the major marketing trends in the
  last decade?
•  
• What new marketing trends do you anticipate in
  the next 10 years?

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MKT 571 Course Success Begins /snaptutorial.com

• MKT 571 Week 1 Discussion Question 2

• MKT 571 Week 1 Quiz

• UOP has been the darling of Wall Street during
  the last few years. They offer some of the
  highest profit margins of any company in America
  today. And UOP has had a fine record of growing
  both revenue and profits. They are, by far, the
  largest private university in the Country.
•  

• 1. Which of the following is correct about
  marketing management?
•  
• 2. Which of the following industries is most
  likely to use database marketing?
•  
• 3. The Soccer World Cup is promoted
  aggressively to both companies and fans. This is
  an example of marketing a(n)

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MKT 571 Course Success Begins /snaptutorial.com

• MKT 571 Week 1 Summary

• MKT 571 Week 2 DQ 1

• Write a Short Summary about this week

• This week we are reading about "branding".
• Here is a recent article on the subject.
• Comments please.
• http//www.ksbw.com/money/21467497/detail.html.

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MKT 571 Course Success Begins /snaptutorial.com

• MKT 571 Week 2 DQ 2

• MKT 571 Week 2 Quiz

• We are entering a real crowded and mature market
  with our CNN product. (Read class case
  introduction). Here is a two part DQ.
• 1. Describe the overall strategy we should adopt
  to maximize our potential for success.
• 2. In one sentence write your positioning
  statement for the product

• 1. When purchasing, in which state does the
  consumer set a minimum acceptable cutoff level
  for each attribute and then makes a buying
  decision?
•  
• 2. Which of the following would consumers
  associate closely with a brand?

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MKT 571 Course Success Begins /snaptutorial.com

• MKT 571 Week 2 Summary

• MKT 571 Week 2 Team Assignment

• Write a Short Summary about this week Learning

• Discuss this weeks objectives with your team.
  Your discussion should include the topics you
  feel comfortable with, any topics you struggled
  with, and how the weekly topics relate to
  application in your field.
•  
• Prepare a 350- to 1,050- word paper detailing the
  findings of your discussion.
•  

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MKT 571 Course Success Begins /snaptutorial.com

• MKT 571 Week 3 DQ 1

• MKT 571 Week 3 DQ 2

• What do you think are the most important
  characteristics/attributes of successful sales
  people? Discuss BTW Sales is part of the
  marketing function.

• You are working at Johnson Johnson and one of
  your responsibilities is to set prices for new
  drugs. The firm has invented a cure for Aids and
  is protected by patent. The cost for the one time
  injection that cures the disease is 100 and
  includes amortization of the development cost
  (The 1 billion cost to develop the product is
  included

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MKT 571 Course Success Begins /snaptutorial.com

• MKT 571 Week 3 Individual Assignment

• MKT 571 Week 3 Learning Team Deliverable)

• Write a white paper on a company of your choice
  and discuss the market segmentation within that
  industry along with the target market for the
  company and the selection process for that target
  market.
•  
• Required Elements
•  
• No more than 1200 words

• Complete the Learning Team Deliverable.

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MKT 571 Course Success Begins /snaptutorial.com

• MKT 571 Week 3 Quiz

• MKT 571 Week 3 Summary

• 1. Which of the following is the most
  closely related with organic growth of an
  organization?
•  
• 2. Which of the following is the level at
  which the products primary characteristics
  operate?
•  
• 3. ----------------is the ability of a
  company to prepare on

• Write a Short Summary about this week

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• MKT 571 Week 4 DQ 1

• MKT 571 Week 4 DQ 2

• Let's assume that our overall objectives for the
  Recharge bar is to generate 300 million in year
  1 sales and capture the 1 market share position
  in the U. S market. Describe your Distribution
  strategy to allow these lofty goals to be
  accomplished.

• Let's assume that The Recharge Bar has been
  wildly successful and we have achieved all our
  major objectives in the U. S. market by the end
  of year three. Should we consider expanding our
  distribution globally? What are some of the major
  factors that we need to be aware of and plan for?
  In other words, what makes marketing

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MKT 571 Course Success Begins /snaptutorial.com

• MKT 571 Week 4 Quiz

• MKT 571 Week 4 Summary

• 1. Which marketing system is another channel
  development in which two or more companies put
  together resources to exploit an emerging market
  opportunity?
•  
• 2. What type of distribution places the
  goods or services in as many outlets as possible?
•  

• Write a Short Summary about this week

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• MKT 571 Week 4 Team Assignment New

• MKT 571 Week 5 DQ 1

• Complete a market segmentation of no more than
  1,400 words for your buyers. Be sure to include
  the following
•  
• Detail the target market profiles, key buying
  behaviors, and decision motivators for your
  consumer and organizational target markets.

• Let's assume our objective for Recharge is to
  deliver 300 million in first year sales and to
  capture the 1 market share position in the
  category by the end of our first full year of
  operation.
•  
• (BTW. Setting marketing objectives prior to
  developing strategy is real important)

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MKT 571 Course Success Begins /snaptutorial.com

• MKT 571 Week 5 DQ 2

• MKT 571 Week 5 Individual Assignment

• Instead you're going to get a chance to get your
  creative juices going and to hopefully have some
  fun doing it.
•  
• Each of you will demonstrate your creative
  approach to the ReCharge Bar by developing a TV
  commercial, radio spot or magazine ad. You don't
  need to get fancy with the graphics. You can
  verbally describe what is going on.

• Select a current product with which you are
  familiar, and pitch a new Integrated Marketing
  Communication plan (IMC) to your client.
•  
•  
• Create a Microsoft PowerPoint presentation of
  8-10 slides that includes the following
  components
•  

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• MKT 571 Week 5 Learning Team Deliverables

• MKT 571 Week 5 Quiz

• Complete the Learning Team Deliverable.

• 1. Mountain Dew is brand known for
  sponsorships of adventure events such as
  snowboarding and skateboarding competitions. What
  is the most likely objective of Mountain Dews
  sponsorship of these events?
•  
• 2. When a consumer considers a product or
  service, he or she will choose whichever product
  or service delivers the highest
•  

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MKT 571 Course Success Begins /snaptutorial.com

• MKT 571 Week 5 Summary

• MKT 571 Week 6 Quiz

• Write a Short Summary about this week

• 1. Which of the following is true regarding
  a marketing audit?
•  
• 2. A marketing audit typically best
  conducted by a(n)
•  
• 3. Which of the following is likely to be an
  important trend in marketing in the future?

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MKT 571 Course Success Begins /snaptutorial.com

• MKT 571 Week 6 Summary

• MKT 571 Week 6 Team Assignment Investor

• Write a Short Summary about this week

• Pitch your Learning Team's new product to the
  class using a Microsoft PowerPoint presentation
  of 10-15 slides.
•  
• Include the following key components from your
  New Product Launch Marketing Plan
•  
• Executive summary

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MKT 571 Course Success Begins /snaptutorial.com

• MKT 571 Week 6 Team Assignment New Product Launch

• Complete the final phase of your New Product
  Launch Marketing plan. Using the sample Marketing
  Plan in Marketing and Management (pp. 60-65),
  consider your product launch to date, reflect on
  additional learning, and refine to create a
  Marketing Plan for your new product.  

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