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Title: MKT 571 Week 2 Quiz Complete Assignment Help

1
MKT 571 Week 2 Quiz

3. Which of the following is known as the
process of creating a segment storyboard to test
the attractiveness of each segment?
Segment attractiveness
Segment acid test
Needs-based segmentation
Marketing-mix strategy
4. Which other dimension is the VALS
classification system based on besides consumer
motivation?
Consumer retention
Consumer resources
Consumer support
Consumer beliefs
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5. Which of the following is used to determine a
competitive frame of reference for brands to
compete against other brands due to their
closeness as substitutes?
Market membership
Industry membership
Category membership
Product membership
6.When searching for a supplier, which of the
following provides the broadest reach of possible
suppliers in todays competitive market
environment?
Standard Poors
Trade directories
Internet
Business associates
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7. Which of the following do brand mantras
attempt to define?
Brand identity
Points of difference to other brands
Similarity to other brands
Brand equity
8. Which of the following is a tool a company
uses to position its brands attributes in the
minds of those in the organization?
Brand perceptual analysis
Brand positioning bulls eye
Competitive analysis
Industry analysis
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9. In behavioral segmentation, a product or
service is grouped by which other dimension
besides knowledge of, attitude toward, and use
of?
Dimension to
Relationship to
Response to
Value to
10. Which market is known as the invisible market
segment?
Asian American
Hispanic American
African American
Caucasian American
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11. What other dimension helps market segments
be measurable, substantial, accessible, and
differentiable?
Actionable
Reasonable
Obtainable
Functional
12. How many primary groups does VALS classify
U.S. adults into based on personality traits and
key demographics?
Seven
Nine
Eight
Two
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13. Which term describes the diverse needs of
many ethnic market segments?
Multidiversity marketing
Multifaceted marketing
Mass marketing
Multicultural marketing
14. When purchasing, in which state does the
consumer set a minimum acceptable cutoff level
for each attribute and then makes a buying
decision?
Elimination-by-aspects heuristic
Conjunctive heuristic
Lexicographic heuristic
Indirect heuristic
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15. Which of the following tools do marketers
use to visually illustrate how consumers view
products or services on multivariables?
Brand cannibalizations
Brand extensions
Perceptual mapping
Point-of-difference
16. Which other factor does an organizations
marketing strategy focus on segmentation,
targeting, and
positioning
perceptual mapping
positive marketing
possession
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Quiz

17. Which of the following is known in marketing
as attributes of a product or service that may
not be unique to the product or service?
Brand reference
Points-of-difference
Points-of-parity
Points-of-reference
18. Which other criteria helps make up the three
criteria for a successful brand mantra inspire,
simplify, and
inflate
communicate
infuse
create
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19. Which of the following marketing strategies
does not concentrate on recognizing differences
in customers needs in the organization?
Direct
Undifferentiated
Niche
Concentrated
20. Which group is experiencing the fastest
population growth today?
African Americans
Asian Americans
Caucasian Americans
Hispanic Americans
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21. Which of the following do marketers use to
give consumers a special reason for them to
purchase a product or service?
Product demand
Consumer response
Value proposition
Value-added product
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