MKT 571 Week 3 Quiz Assignment

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MKT 571 Week 3 Quiz Assignment

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• 1. Most new-product activities are devoted to
• introducing backward integration
• changing the target markets
• improving existing products
• changing the existing market dynamics
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• 2. Which of the following is the best example of
  a new-to-the-world product?
• Tata Motors, an Indian automobile company,
  acquires Jaguar to extend its business
• Kids-Med, a company that produces childcare
  products, launches a non-contact thermometer
• Walmart, the retail giant, opens new stores in an
  underdeveloped African country
• Pestorica, a publishing company, decides to
  launch a new sports magazine
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• Find the quiz answers here MKT 571 Week 3 Quiz
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• 3. ________ is the ability of a company to
  prepare on a large-scale basis individually
  designed products, services, programs, and
  communications.
• Interoperability
• Mass customization
• Reverse engineering
• Backward compatibility

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• 4. Which of the following will most help service
  providers overcome the limitation of
  intangibility of services when positioning
  itself?
• Sharing services
• Using brand symbols
• Working with larger groups
• Cultivating non-peak demand
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• 5. Which of the following is most closely related
  with the organic growth of an organization?
• Developing new products from within
• Increasing productivity of employees
• Acquiring a product or service brand
• Increasing the operational profitability
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• To download the complete answer check MKT 571
  Complete Quiz
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• 6. When the physical product cannot be easily
  differentiated, the key to competitive success
  may lie in adding valued services and improving
  their quality. The main service differentiators
  are ordering ease, delivery, installation,
  ________, customer consulting, maintenance, and
  repair.
• ease of use
• technology intensity
• adaptability
• customer training

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• 7. Services high in ________ are those services
  that have characteristics the buyer normally
  finds hard to evaluate even after consumption.
• credence qualities
• trial qualities
• search qualities
• experience qualities
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• 8. Happy Home Products produces detergents,
  toothpaste, bar soap, disposable diapers, and
  paper products. This company has a product
  ________ of five lines.
• width
• type
• class
• length
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• Quiz Answers just a click away MKT 571 Week 4
  Quiz
•  
• 9. Campbell Soups is a newly established company
  that specializes in preparing healthy but tasty
  food for children under the age of 5. It is
  incurring huge production costs, nonexistent
  profits, and slow sales growth. The company is in
  the ________ phase of its life cycle.
• introduction
• growth
• maturity
• decline

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• 10. The five product levels constitute a
  ________. At each level more customer value is
  added.
• value grid
• demand chain
• business model
• customer-value hierarchy
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• 11. A dance school in the Bronx teaches
  professional hip-hop and salsa. It is
  experiencing an increase in student admissions,
  which is leading to substantial improvement in
  profits. The school is going through the ________
  phase of its life cycle.
• introduction
• decline
• growth
• maturity
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• To download the complete paper click MKT 571 Week
  5 Quiz
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• 12. Poga International, a multinational beverage
  corporation, identifies that one of its
  competitors is launching an apple flavored drink.
  The company decides to launch an apple flavor
  brand along with its competitor. What timing
  strategy is used here?
• Exchange entry
• Parallel entry
• Late entry
• First entry

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• 13. Using the ________ level of the product
  hierarchy to market its soups, Campbell Soups
  feature the company name first, then the soup
  variety on their packaging.
• product-family
• product-line
• product-class
• product-type
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• Click here to download Complete Answers of MKT
  571 Week 6 Quiz
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• 14. It was sunny when Jenny went to class, but by
  the time class was over it was raining heavily,
  so Jenny stopped by the student store to buy an
  umbrella before she walked back to her dorm. In
  this case, the umbrella is an example of a(n)
  ________.
• emergency good
• heterogeneous shopping good
• specialty good
• impulse good
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• 15. Which of the following is the level at which
  the products primary characteristics operate?
• Design
• Durability
• Conformance quality
• Performance quality

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• 16. One of the ways to change the course of a
  brand is to modify the product. Under product
  modification, ________ adds size, weight,
  materials, supplements, and accessories that
  expand the products performance, versatility,
  safety, or convenience.
• feature improvement
• technological improvement
• quality improvement
• style improvement
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• Final Exam Answers just a click away MKT 571 Week
  6 Final Exam
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• 17. Marketers must see themselves as benefit
  providers. For example, when a shopper purchases
  new shoes, he or she expects the shoes to cover
  his or her feet and allow him or her to walk
  unobstructed. This is an example of what level in
  the consumer-value hierarchy?
• Pure tangible product
• Potential product
• Basic product
• Augmented product
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• 18. Product launches include many tasks and often
  take longer than expected. To coordinate
  effectively, a planning technique such as ______
  can be used.
• master scheduling
• key path scheduling
• task scheduling planner
• critical path scheduling

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• 19. Some firms might delay the launch of their
  products until after the competitor has borne the
  cost of educating the market. Such an entry is
  called ________ entry.
• balancing
• strategic pay off
• late
• compensating
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• 20. Which of the following steps will help
  service firms to increase their quality control?
• Adopting differential pricing
• Providing complementary services to customers
• Cultivating non-peak demand
• Standardizing the service performance process
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• Complete Answers here MKT 571 Week 2 Quiz
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• 21. Product-line analysis provides information
  for two key decision areas product-line length
  and ________.
• product-class composition
• product mix-pricing
• popular pricing
• product need family

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Week 1 Quiz MKT 571 Week 2 Quiz MKT 571 Week 4
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