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MKT 571 Final Exam Guide
MKT 571 Entire Course
MKT 571 Week 1 Assignment Marketing Environment
Simulation and Summary   MKT 571 Week 1
Quiz   MKT 571 Week 1 DQ 1   MKT 571 Week 1 DQ
2   MKT 571 Week 1 Summary   MKT 571 Week 2 Team
Assignment New Product Launch Marketing Plan,
Part I   MKT 571 Week 2 DQ 1   MKT 571 Week 2 DQ
2   MKT 571 Week 2 Quiz  
1) Which of the following is most closely
associated with a proactive marketing
orientation?   A. It involves delivering
superior value. B. It is about understanding
and meeting customers expressed needs. C.
It represents the make and sell" philosophy.
D. The marketer focuses on the customers latent
or hidden needs.   2) Marketing __________ is the
art and science of choosing target markets and
getting, keeping, and growing customers through
creating, delivering, and communicating superior
customer value.   A. internally B.
management C. segmentation D.
integration
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MKT 571 Week 1 DQ 1
MKT 571 Week 1 Assignment Marketing
This Tutorial contains 2 Sets of
Paper   Complete the Marketing Environment
Simulation and Summary in My Marketing
Lab.   Save your results report from the
simulation to your computer.   Click the
Assignment Files tab to submit your assignment.
What have been the major marketing trends in the
last decade?   What new marketing trends do you
anticipate in the next 10 years?
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MKT 571 Week 1 Quiz
MKT 571 Week 1 DQ 2
UOP has been the darling of Wall Street during
the last few years. They offer some of the
highest profit margins of any company in America
today. And UOP has had a fine record of growing
both revenue and profits. They are, by far, the
largest private university in the Country.  
. Which of the following is correct about
marketing management?   2. Which of the
following industries is most likely to use
database marketing?   3. The Soccer World
Cup is promoted aggressively to both companies
and fans. This is an example of marketing
a(n)   4. How does the market demand curve
change (as a function of marketing expenditure)
during recession?   5. Marketing is
considered both an art and a science. How do the
4ps, or marketing mix, help us bridge the gap
between art and science?  
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MKT 571 Week 2 DQ 1
MKT 571 Week 1 Summary
Write a Short Summary about this week
This week we are reading about "branding". Here
is a recent article on the subject. Comments
please. http//www.ksbw.com/money/21467497/detail.
html.
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MKT 571 Week 2 Quiz
MKT 571 Week 2 DQ 2
We are entering a real crowded and mature market
with our CNN product. (Read class case
introduction). Here is a two part DQ. 1. Describe
the overall strategy we should adopt to maximize
our potential for success. 2. In one sentence
write your positioning statement for the product
. When purchasing, in which state does the
consumer set a minimum acceptable cutoff level
for each attribute and then makes a buying
decision?   2. Which of the following would
consumers associate closely with a brand?   3.
Which of the following is used to determine a
competitive frame of reference for brands to
compete against other brands due to their
closeness as substitutes?   4. Which other
dimension is the VALS classification system based
on besides consumer motivation?  
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MKT 571 Week 2 Team Assignment New
MKT 571 Week 2 Summary
Write a Short Summary about this week Learning
Create a product launch plan of no more than
1,050 words for 2 markets (domestic and
international).   Include the following
components for both markets   Market needs
Market growth A brief SWOT Analysis
Potential competition Product offering and
product definition Product identification
Justification for your choice of product A
10-question survey that you will use for your
final marketing
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MKT 571 Week 3 DQ 2
MKT 571 Week 3 DQ 1
What do you think are the most important
characteristics/attributes of successful sales
people? Discuss BTW Sales is part of the
marketing function
You are working at Johnson Johnson and one of
your responsibilities is to set prices for new
drugs. The firm has invented a cure for Aids and
is protected by patent. The cost for the one time
injection that cures the disease is 100 and
includes amortization of the development cost
(The 1 billion cost to develop the product is
included in the 100) and the cost raw materials.
Assume that insurance companies currently spend
200,000 to treat an Aids patient. Assume 20 of
the world population is covered by insurance or
socialized medicine.   What price do you charge
for the treatment? Defend your answer. Consider
all your stakeholders. (Including your stock
holders)
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MKT 571 Week 3 Learning Team Deliverable
(Marketing Objective)
MKT 571 Week 3 Individual Assignment Segmentation
Write a white paper on a company of your choice
and discuss the market segmentation within that
industry along with the target market for the
company and the selection process for that target
market.   Required Elements   No more than
1200 words Include demographic,
psychographic, geographic, and behavioral
characteristics for the selected company. A
positioning statement for the company with
careful consideration of their brand and strategy
Complete the Learning Team Deliverable.
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MKT 571 Week 3 Summary
MKT 571 Week 3 Quiz
Which of the following is the most closely
related with organic growth of an
organization?   2. Which of the following is
the level at which the products primary
characteristics operate?   3.
----------------is the ability of a company to
prepare on a large-scale basis individually
designed products, services, programs, and
communications.   4. Product-line analysis
provides information for two key decision areas
product-line length and --------------------.   5.
Some firms might delay the launch of their
products until after the competitor has borne the
cost of educating the market. Such an entry is
called--------------------entry.   6
Write a Short Summary about this week
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MKT 571 Week 4 DQ 2
MKT 571 Week 4 DQ 1
Let's assume that our overall objectives for the
Recharge bar is to generate 300 million in year
1 sales and capture the 1 market share position
in the U. S market. Describe your Distribution
strategy to allow these lofty goals to be
accomplished.
Let's assume that The Recharge Bar has been
wildly successful and we have achieved all our
major objectives in the U. S. market by the end
of year three. Should we consider expanding our
distribution globally? What are some of the major
factors that we need to be aware of and plan for?
In other words, what makes marketing on a global
basis more difficult than simply distributing our
product nationally?
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MKT 571 Week 4 Summary
MKT 571 Week 4 Quiz
1. Which marketing system is another channel
development in which two or more companies put
together resources to exploit an emerging market
opportunity?   2. What type of distribution
places the goods or services in as many outlets
as possible?   3. What type of marketing
channel consists of an independent producer,
wholesaler(s), and retailer(s)?   4. Which
companies have launched a website without any
previous existence as a firm?
Write a Short Summary about this week
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MKT 571 Week 5 DQ 1
MKT 571 Week 4 Team Assignment New Product
Complete a market segmentation of no more than
1,400 words for your buyers. Be sure to include
the following   Detail the target market
profiles, key buying behaviors, and decision
motivators for your consumer and organizational
target markets. How you will manage each
stage of the PLC and include tactical plans for
the Four Ps at each stage
Let's assume our objective for Recharge is to
deliver 300 million in first year sales and to
capture the 1 market share position in the
category by the end of our first full year of
operation.   (BTW. Setting marketing objectives
prior to developing strategy is real
important)   What should our promotional budget
be? Why? What methodology did you use to come up
with your budget?
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MKT 571 Week 5 Individual Assignment Client Pitch
Presentation
MKT 571 Week 5 DQ 2
Select a current product with which you are
familiar, and pitch a new Integrated Marketing
Communication plan (IMC) to your client.  
  Create a Microsoft PowerPoint presentation of
8-10 slides that includes the following
components   Identify any considerations
you will need to employ to build and maintain the
brand and customer loyalty.
Instead you're going to get a chance to get your
creative juices going and to hopefully have some
fun doing it.   Each of you will demonstrate your
creative approach to the ReCharge Bar by
developing a TV commercial, radio spot or
magazine ad. You don't need to get fancy with the
graphics. You can verbally describe what is going
on. But write the actual copy for your ad.
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MKT 571 Week 5 Quiz
MKT 571 Week 5 Learning Team Deliverables
Complete the Learning Team Deliverable.
. Mountain Dew is brand known for
sponsorships of adventure events such as
snowboarding and skateboarding competitions. What
is the most likely objective of Mountain Dews
sponsorship of these events?   2. When a
consumer considers a product or service, he or
she will choose whichever product or service
delivers the highest   3. Selective price
cuts, intense promotional blitzes, and occasional
legal action are commonplace in the strategic
design of   4. Companies provide rewards to
customers who buy often and in substantial
amounts. These reward schemes are referred to as  
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MKT 571 Week 6 Quiz
MKT 571 Week 5 Summary
Write a Short Summary about this week
1. Which of the following is true regarding
a marketing audit?   2. A marketing audit
typically best conducted by a(n)   3. Which
of the following is likely to be an important
trend in marketing in the future?   4.
Straight extension of the product means   5.
Which of the following is an example of a
communication metric used for measuring the
performance of marketing plans?
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MKT 571 Week 6 Team Assignment
MKT 571 Week 6 Summary
Write a Short Summary about this week Search and
Seizure Paper
Pitch your Learning Team's new product to the
class using a Microsoft PowerPoint presentation
of 10-15 slides.   Include the following key
components from your New Product Launch Marketing
Plan   Executive summary Situational
analysis Market growth potential and
competitive analysis Segmentation, target
market, and positioning Pricing and
distribution strategies
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MKT 571 Week 6 Team Assignment New Product
Complete the final phase of your New Product
Launch Marketing plan. Using the sample Marketing
Plan in Marketing and Management (pp. 60-65),
consider your product launch to date, reflect on
additional learning, and refine to create a
Marketing Plan for your new product. Your plan
should be no more than 3,500 words.
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