MKT 571 Week 2 Quiz Assignment

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MKT 571 Week 2 Quiz Assignment

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• 1. Which of the following would consumers
  associate closely with a brand?
• Brand attitudes
• Points-of-difference
• Customer focuses
• Points of reference
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• 2. What is the second stage of the consumer
  buying process?
• Information search
• Buyer satisfaction
• Purchase decision
• Evaluation of alternatives
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• Find the quiz answers here MKT 571 Week 2 Quiz
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• 3. Which of the following is known as the process
  of creating a segment storyboard to test the
  attractiveness of each segment?
• Segment attractiveness
• Segment acid test
• Needs-based segmentation
• Marketing-mix strategy

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• 4. Which other dimension is the VALS
  classification system based on besides consumer
  motivation?
• Consumer retention
• Consumer resources
• Consumer support
• Consumer beliefs
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• 5. Which of the following is used to determine a
  competitive frame of reference for brands to
  compete against other brands due to their
  closeness as substitutes?
• Market membership
• Industry membership
• Category membership
• Product membership
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• 6. When searching for a supplier, which of the
  following provides the broadest reach of possible
  suppliers in todays competitive market
  environment?
• Standard Poors
• Trade directories
• Internet
• Business associates

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• 7. Which of the following do brand mantras
  attempt to define?
• Brand identity
• Points of difference to other brands
• Similarity to other brands
• Brand equity
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• 8. Which of the following is a tool a company
  uses to position its brands attributes in the
  minds of those in the organization?
• Brand perceptual analysis
• Brand positioning bulls eye
• Competitive analysis
• Industry analysis
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• Complete Answers here MKT 571 Week 3 Quiz
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• 9. In behavioral segmentation, a product or
  service is grouped by which other dimension
  besides knowledge of, attitude toward, and use
  of?
• Dimension to
• Relationship to
• Response to
• Value to

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• 10. Which market is known as the invisible market
  segment?
• Asian American
• Hispanic American
• African American
• Caucasian American
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• 11. What other dimension helps market segments be
  measurable, substantial, accessible, and
  differentiable?
• Actionable
• Reasonable
• Obtainable
• Functional
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• Complete paper here MKT 571 Week 4 Quiz
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• 12. How many primary groups does VALS classify
  U.S. adults into based on personality traits and
  key demographics?
• Seven
• Nine
• Eight
• Two

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• 13. Which term describes the diverse needs of
  many ethnic market segments?
• Multidiversity marketing
• Multifaceted marketing
• Mass marketing
• Multicultural marketing
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• 14. When purchasing, in which state does the
  consumer set a minimum acceptable cutoff level
  for each attribute and then makes a buying
  decision?
• Elimination-by-aspects heuristic
• Conjunctive heuristic
• Lexicographic heuristic
• Indirect heuristic
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• 15. Which of the following tools do marketers use
  to visually illustrate how consumers view
  products or services on multivariables?
• Brand cannibalizations
• Brand extensions
• Perceptual mapping
• Point-of-difference

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• 16. Which other factor does an organizations
  marketing strategy focus on segmentation,
  targeting, and
• positioning
• perceptual mapping
• positive marketing
• possession
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• 17. Which of the following is known in marketing
  as attributes of a product or service that may
  not be unique to the product or service?
• Brand reference
• Points-of-difference
• Points-of-parity
• Points-of-reference
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• 18. Which other criteria helps make up the three
  criteria for a successful brand mantra inspire,
  simplify, and
• inflate
• communicate
• infuse
• create

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• 19. Which of the following marketing strategies
  does not concentrate on recognizing differences
  in customers needs in the organization?
• Direct
• Undifferentiated
• Niche
• Concentrated
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• 20. Which group is experiencing the fastest
  population growth today?
• African Americans
• Asian Americans
• Caucasian Americans
• Hispanic Americans
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  6 Final Exam
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• 21. Which of the following do marketers use to
  give consumers a special reason for them to
  purchase a product or service?
• Product demand
• Consumer response
• Value proposition
• Value-added product

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Week 1 Quiz MKT 571 Week 3 Quiz MKT 571 Week 4
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