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For more course tutorials visit www.uophelp.com MKT 571 Week 1 Assignment Marketing Environment Simulation and Summary MKT 571 Week 1 Quiz MKT 571 Week 1 DQ 1 MKT 571 Week 1 DQ 2 MKT 571 Week 1 Summary MKT 571 Week 2 Team Assignment New Product Launch Marketing Plan, Part I MKT 571 Week 2 DQ 1 MKT 571 Week 2 DQ 2 MKT 571 Week 2 Quiz – PowerPoint PPT presentation

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Title: MKT 571 EXPERT TUTOR UOPHELP


1
MKT 571 EXPERT TUTOR
  • For more course tutorials visit
  • www.uophelp.com

2
MKT 571 EXPERT TUTOR
  • MKT 571 Entire Course
  • MKT 571 Final Exam Guide
  •  
  • MKT 571 Week 1 Assignment Marketing Environment
    Simulation and Summary
  • MKT 571 Week 1 Quiz
  • MKT 571 Week 1 DQ 1
  • MKT 571 Week 1 DQ 2
  • MKT 571 Week 1 Summary
  • MKT 571 Week 2 Team Assignment New Product Launch
    Marketing Plan, Part I
  • MKT 571 Week 2 DQ 1
  • MKT 571 Week 2 DQ 2
  • MKT 571 Week 2 Quiz
  •  
  • MKT 571 Week 2 Summary
  • MKT 571 Week 3 DQ 1
  • MKT 571 Week 3 DQ 2
  • MKT 571 Week 3 Summary
  • MKT 571 Week 3 Quiz
  • MKT 571 Week 3 Individual Assignment Segmentation
    and Target Market Paper 
  • MKT 571 Week 3 Learning Team Deliverable
    (Marketing Objective)
  • MKT 571 Week 4 DQ 1
  •  
  • 1) Which of the following is most closely
    associated with a proactive marketing
    orientation?    A.  It involves delivering
    superior value.    B.  It is about understanding
    and meeting customers expressed needs.    C. 
    It represents the

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MKT 571 EXPERT TUTOR
  • MKT 571 Week 1 Assignment Marketing Environment
    Simulation and Summary
  • MKT 571 Week 1 DQ 1
  •  
  • This Tutorial contains 2 Sets of Paper
  • Complete the Marketing Environment Simulation and
    Summary in My Marketing Lab.
  • Save your results report from the simulation to
    your computer.Click the Assignment Files tab to
    submit your assignment.
  •  
  •  
  • What have been the major marketing trends in the
    last decade?
  • What new marketing trends do you anticipate in
    the next 10 years?
  •  

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MKT 571 EXPERT TUTOR
  • MKT 571 Week 1 DQ 2
  • MKT 571 Week 1 Quiz
  •  
  • UOP has been the darling of Wall Street during
    the last few years. They offer some of the
    highest profit margins of any company in America
    today. And UOP has had a fine record of growing
    both revenue and profits. They are, by far, the
    largest private university in the Country.
  •  
  • From a marketing standpoint what do you think UOP
    is doing well? What areas do you think can be
    improved?
  •  
  •  
  • 1.      Which of the following is correct about
    marketing management?
  • 2.      Which of the following industries is most
    likely to use database marketing?
  • 3.      The Soccer World Cup is promoted
    aggressively to both companies and fans. This is
    an example of marketing a(n)
  • 4.      How does th

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MKT 571 EXPERT TUTOR
  • MKT 571 Week 1 Summary
  • MKT 571 Week 2 DQ 1
  •  
  •  
  • Write a Short Summary about this week
  •  
  •  
  • This week we are reading about "branding".Here
    is a recent article on the subject.Comments
    please.http//www.ksbw.com/money/21467497/detail.
    html

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MKT 571 EXPERT TUTOR
  • MKT 571 Week 2 DQ 2
  • MKT 571 Week 2 Quiz
  •  
  • We are entering a real crowded and mature market
    with our CNN product. (Read class case
    introduction). Here is a two part DQ.1.
    Describe the overall strategy we should adopt to
    maximize our potential for success.
  • 2. In one sentence write your positioning
    statement for the product
  •  
  •  
  • 1.      When purchasing, in which state does the
    consumer set a minimum acceptable cutoff level
    for each attribute and then makes a buying
    decision?
  • 2.      Which of the following would consumers
    associate closely with a brand?
  • 3.      Which of the fo

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MKT 571 EXPERT TUTOR
  • MKT 571 Week 2 Summary
  • MKT 571 Week 2 Team Assignment New Product Launch
    Marketing Plan
  •  
  • Write a Short Summary about this week Learning
  • Create a product launch plan of no more than
    1,050 words for 2 markets (domestic and
    international). 
  • Include the following components for both
    markets
  • Market needs
  • Market growth
  • A brief SWOT Analysis
  • Potential competition
  • Product offering and product definition
  • Product identification
  • Justification for your choice of product
  • A 10-question survey that you will use for your
    final marketing plan, that collects additional
    primary data about the buyers
  • Use the Sample Marketing Plan in Ch. 2
    of Marketing Management as a guide in developing
    the components of your plan.Click the
    Assignment Files tab to submit your assignment
  •  

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MKT 571 EXPERT TUTOR
  • MKT 571 Week 3 DQ 1
  • MKT 571 Week 3 DQ 2
  •  
  • What do you think are the most important
    characteristics/attributes of successful sales
    people? Discuss BTW Sales is part of the
    marketing function.
  • You are working at Johnson Johnson and one of
    your responsibilities is to set prices for new
    drugs. The firm has invented a cure for Aids and
    is protected by patent. The cost for the one time
    injection that

9
MKT 571 EXPERT TUTOR
  • MKT 571 Week 3 Individual Assignment Segmentation
    and Target Market Paper
  • MKT 571 Week 3 Learning Team Deliverable
  • Write a white paper on a company of your choice
    and discuss the market segmentation within that
    industry along with the target market for the
    company and the selection process for that target
    market. 
  • Required Elements
  • No more than 1200 words
  • Complete the Learning Team Deliverable.

10
MKT 571 EXPERT TUTOR
  • MKT 571 Week 3 Quiz
  • MKT 571 Week 3 Summary
  • Which of the following is the most closely
    related with organic growth of an organization?
  • 2.      Which of the following is the level at
    which the products primary characteristics
  •  
  • Write a Short Summary about this week

11
MKT 571 EXPERT TUTOR
  • MKT 571 Week 4 DQ 1
  • MKT 571 Week 4 DQ 2
  •  
  • Let's assume that our overall objectives for the
    ReCharge bar is to generate 300 million in year
    1 sales and capture the 1 market share position
    in the U. S market. Describe your Distribution
    strategy to allow these lofty go
  •  
  •  
  • Let's assume that The Recharge Bar has been
    wildly successful and we have achieved all our
    major objectives in the U. S. market by the end
    of year three. Should we consider expanding our
    distribution globally? What are some of the major
    factors that we need to be aware of and plan for?
    In other words, what makes marketing on a global
    ba

12
MKT 571 EXPERT TUTOR
  • MKT 571 Week 4 Quiz
  • MKT 571 Week 4 Summary
  •  
  • 1.      Which marketing system is another channel
    development in which two or more companies put
    together resources to exploit an emerging market
    opportunity?
  • 2.      What type of distribution places the
    goods or services in as many outlets as possible?
  • 3.      What type of marketing channel consists
    of an independent producer, wholesaler(s)
  •  
  • Write a Short Summary about this week

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MKT 571 EXPERT TUTOR
  • MKT 571 Week 4 Team Assignment New Product Launch
    Marketing Plan
  • MKT 571 Week 5 DQ 1
  •  
  • Complete a market segmentation of no more than
    1,400 words for your buyers. Be sure to include
    the following
  • Detail the target market profiles, key buying
    behaviors, and decision motivators for your
    consumer and organizational target markets.
  • How you will manage each stage of the PLC and
    include tactical plans for the Four Ps at each
    stage
  • Expanding on your p
  •  
  •  
  • Let's assume our objective for ReCharge is to
    deliver 300 million in first year sales and to
    capture the 1 market share position in the
    category by the end of our first full year of
    operation.
  • (BTW. Setting marketing objectives prior to
    developing strategy is real important)
  • What should our promotional budget be? Why? What
    methodology did you use to come up with your
    budget?
  •  

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MKT 571 EXPERT TUTOR
  • MKT 571 Week 5 DQ 2
  • MKT 571 Week 5 Individual Assignment Client Pitch
    Presentation
  •  
  • Instead you're going to get a chance to get your
    creative juices going and to hopefully have some
    fun doing it.
  • Each of you will demonstrate your creative
    approach to the ReCharge Bar by developing a TV
    commercial, radio spot or magazine ad. You don't
    need to get fancy with the graphics. You can
    verbally describe what is going on. But write the
    actual copy for your ad.
  •  You will need to restate your target audience
    and positioning. You won't be able to max
  • Select a current product with which you are
    familiar, and pitch a new Integrated Marketing
    Communication plan (IMC) to your client.
  •  
  • Create a Microsoft PowerPoint presentation of
    8-10 slides that includes the following
    components 
  • Identify any considerations you will need to
    employ to build and maintain the brand and
    customer loyalty.
  • Create a print ad and a video broadcast for the
    product featuring your new strategy (Youtube TM,
    video, or power point storyboard

15
MKT 571 EXPERT TUTOR
  • MKT 571 Week 5 Learning Team Deliverables
  • MKT 571 Week 5 Quiz
  •  
  • Complete the Learning Team Deliverable.
  •  
  • 1.      Mountain Dew is brand known for
    sponsorships of adventure events such as
    snowboarding and skateboarding competitions. What
    is the most likely objective of Mountain Dews
    sponsorship of these events?
  • 2.      When a consumer considers a product or
    service, he or she will choose whichever produc

16
MKT 571 EXPERT TUTOR
  • MKT 571 Week 5 Summary
  • MKT 571 Week 6 Quiz
  •  
  • Write a Short Summary about this week
  • the following is true regarding a marketing
    audit?
  • 2.      A marketing audit typically best
    cinducted by a(n)
  • 3.      Which of the following is likely to be an
    important trend in marketing in the future?
  • 4.      Straight extension of the product means
  • 5.      Which of the following is an example of a
    communication metric used for measuring the
    performance of marketing plans?
  • 6.      A PR practitioner may be su

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MKT 571 EXPERT TUTOR
  • MKT 571 Week 6 Summary
  • MKT 571 Week 6 Team Assignment Investor Pitch
    Presentation
  •  
  • Write a Short Summary about this week
  •  
  • Pitch your Learning Team's new product to the
    class using a Microsoft PowerPoint presentation
    of 10-15 slides.
  •  
  • Include the following key components from your
    New Product Launch Marketing Plan
  •  
  • Executive summary

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MKT 571 EXPERT TUTOR
  • MKT 571 Week 6 Team Assignment New Product Launch
    Marketing Plan
  •  
  • Complete the final phase of your New Product
    Launch Marketing plan. Using the sample Marketing
    Plan in Marketing and Management (pp. 60-65),
    consider your product launch to date, reflect on
    additional learning, and refine to create a
    Marketing Plan for your new product. Your plan
    should be no more than 3,500 words. Be sure to
    include the following

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MKT 571 EXPERT TUTOR
For more course tutorials visit www.uophelp.com
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