Los medios de comunicaci

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Los medios de comunicación

• Francisco Alonso Almeida
• 2005

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• JOURNALISTIC STYLE
• WRITING FOR THE MEDIA
• Subject matter
• Purpose
• Audience
• Circumstances

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• Writing for print
• News story ?
• Impact
• Timeliness
• Prominence
• Proximity
• Conflict
• The unusual
• Currency

• The 5Ws and 1H
• who
• what
• when
• where
• why
• how

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• News story structure
• Inverted pyramid
• Spiral
• Block
• See-saw or Pro-con
• Chronological

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• Conventions of jourmalistic writing
• Headline and the lead
• Short paragraphs
• Attribution and quotations
• Objectivity

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• Feature articles
• Anecdotal
• Suspended interest
• Question and answer
• These in relation to news stories
• More relaxed story
• Greater amount of detail
• Descriptions
• More quotations, dialogues
• Structure
• Lead
• Body
• ending

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• Language and style
• Catch the attention
• Hold their attention
• Headlines economy, anticipation, appeal
• Articles appeal, clarity

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• Writing for broadcasting
• TIME
• Selection of news
• Timeliness
• Facts
• Audio/visual impact

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• Characteristics 4Cs
• Correctness
• Clarity
• Conciseness
• Colour
• Structure dramatic unity
• Climax, cause, effect

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Style

• Titles before names
• Abbreviations avoided
• Direct quotations avoided by the use of recorded
  pictures and sounds
• Number and statistics rounded
• Pronouns with clear references
• Etc

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The role of the press

• Specialisation
• Local news and analysis
• Technological developments
• Advertising
• Special sections
• Sunday supplements
• freesheets

• Press in the US
• The New Yor Times
• The los Angeles Journal
• The Wall Street Journal

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Tabloids
suburban
metropolitan
Big sized More expensive
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Magazines

• Wide range
• Theme oriented
• Mass Readers Digest, National Geographic
• Women Vogue, Cosmopolitan
• Newsmagazines inform but entertain. Time.
• Business economy, financial expansion Fortune
  Forbes

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British press

• Quality
• The Daily Telegraph conservative
• The Times the Establishment
• The Guardian liberal
• The Independent neutrality
• The Financial Times high reputation
• Sunday editions with supplements

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• Popular
• Entertainment
• Sensationalism
• Human interest stories
• The Sun
• The Daily Mirror
• Local press
• The Glasgow Herald
• Yorkshire Post

• Magazines
• The Economist
• The New Statesman
• The Times
• Womens Own

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Mass media

• Radio
• Television
• Press
• Cinema
• Advertising

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Broadcasting

• Public audience (home)
• Techniques and material
• Types of programmes
• Entertainment, drama, talk-shows, quiz
• Independence advertiser
• Organisation
• Government (license fees)
• Private (dependence on advertisement)

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1950s Swift development Advertising (even
commercial channels) Influence on Western
culture Money-making machines ABC, CBS, NBC
(comm.) The Big Three PBS (public) Cable TV
(competitors against The Big 3 In Britain ? 1st
public service NO advertising
1930s Advertising Style
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Advertising

• Role information and persuasion
• Denotation and connotation
• Cultural aspects
• Economy in language, but precision

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Advertising in writing

• STRUCTURE
• headline
• (subhead)
• body copy
• (closing)
• slogan
• logo
• signature

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Advertising (broadcasted)

• TYPES
• musicals
• dramatic presentation
• announcer
• CHARACTERISTICS?

Because I'm worth it!
CATCHY EXPRESSIONS!
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English speaking people

• The Scots
• The Welsh
• The Irish
• The English
• The American- The Melting Pot
• Blacks whites
• Spanish
• Indians

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UK
Cross of St George (Eng)

• The Union Jack

St Andrews (Sc)
St Patrick
Political system constitutional monarchy queen
House of Commons House of Lords
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UK

• Religion
• Important cities
• The pub
• Folk music

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USA

• 4th of July (1776 Independence)
• Constitution and Federal Government
• Important cities
• The American Dream

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Music and its social aspects

• The Beatles
• Jazz (Black heritage)

Using songs
Why? objectives What? task What? materials How?
process Where is this going to be meaningful?