PELAJARAN DARI MASA DEPAN

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PELAJARAN DARI
MASA DEPAN

• Drs. Johny Setyawan, MBA
• UNIVERSITAS GADJAH MADA

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TUJUAN PENYAJIAN

• Membuka cakrawala audiens tentang
• Silent revolution yang sedang terjadi
• Karakteristik jaman teknologi informasi
• Karakteristik jaman bioekonomi
• 11 Pelajaran dari masa depan
• Rekomendasi

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THE SILENT REVOLUTION
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C
Bioeconomy
THE ECONOMY CYCLES
B
Economic Value (EV)
Information Age Economy
EV CgtBgtA
Time FltEltD
A
Industrial Age Economy
D
E
F
Time
Today
1970
2020
1800
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THE ECONOMY CYCLE
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
Falling price boom
Business Xformation
Economic Value
Infra structure creation
Science Bthrough
Time
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THE PERSONAL COMPUTERSILENT REVOLUTION
TIME

• UNTHINKABLE
• EMERGING
• UBIQUITOUS SMALLER
• WIRELESS
• INVISIBLE

• 1970
• 1980s
• Today
• 2005
• 2020s

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JAMAN EKONOMI INFORMASI
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DRIVERS
INDUSTRIAL ECONOMY AGE
INFORMATION ECONOMY AGE

• Globalisasi deregulasi
• Communication tech.
• Computer technology

• Keamanan stabilitas
• Mekanisasi
• Spesialisasi produktivitas

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RESOURCES
INDUSTRIAL ECONOMY AGE
INFORMATION ECONOMY AGE

• Information
• Knowledge
• Skills ideas

• Raw materials
• Real estate
• Cheap labor

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SUCCESS FACTORS
INDUSTRIAL ECONOMY AGE
INFORMATION ECONOMY AGE

• Knowledge
• Experience
• Management
• Productivity

• Skills
• Attitude
• Leadership
• Focused

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PERBEDAAN
INDUSTRIAL AGE CULTURE
INFORMATION AGE SPIRIT

• Chaos and disorder
• Economy of plenty
• Lifelong learning
• Risk-taking
• Job creation
• Intellectual capital
• Speed and change
• Distributed networked
• Win-win
• Haves vs. want nots gtgt the economics of attitude
  gtgt its your choice, your call. Its not up to
  someone in central power anymore

• Structured predictable
• Economy of scarcity
• Learn a skill
• Security
• Job preservation
• Capital equipment
• Status quo
• Hierarchical regulated
• Zero sum
• Haves vs. have nots

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JAMAN BIOEKONOMI
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JAMAN BIOEKONOMI

• Merupakan the second information revolution.
• Enablers
• Bandwidth and internet technology gtgt World wide
  digital skin (billions of interconnected devices,
  e.g. the integration PC w/t digital cell phone
  that will create a ubiquitous nervous system for
  the planet) gtgt Lightspeed, wireless, invisible
  communication and interconnection 24x7x52 gtgt The
  butterfly effect.
• Nanotechnology gtgt Miniature technology (size of
  one billionth millimeter) gtgt PC will be
  manufactured atom by atom, molecule by molecule,
  to be embedded wherever, whenever, dan in
  whoever. gtgt imagine internet/web server implanted
  under your skin which can remind your for
  incoming e-mail directly via your nervous system
  to your visual cortex for instant
  viewing---perfectly, no matter what the quality
  of your eyes .
• Biotechnology gtgt Genetic engineering gtgt Each DNA
  molecule contains 3 billion bits of information,
  the software of life gtgt Clone for longer life,
  no hunger, no sickness.

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JAMAN BIOEKONOMI

• Market power (flow of capital) is moving from the
  giant conglomerates (a few thousand wealthy
  family) to the individual consumer (hundreds of
  millions of individual investors/wallet votes).
• Forever changing in how people work, network, and
  access information.
• The value of any electronic device increases
  exponentially as it connects to the worlds
  digital skin example door bell which can relate
  to HP when someone push its button will become a
  very valuable electronic device.

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NEAR FUTURE CHANGE
BROADCAST RADIO TV IN INDUSTRIAL AGE
INTERNET RADIO TV IN INFORMATION
AGE

• Any content on demand
• Any time
• One copy
• Direct purchase by consumers from internet (no
  more channels no more CNN, BBC or CNBC)
• Perfect consumer choice of content and
  advertising

• Same content to everyone
• At the same time
• Multiple copies
• Licenced by intermediaries (the channels)
• Very limited consumer choice of content and
  advertising

Requires an abundance of bandwidth
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THE LESSONS
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LESSON 1 FROM THE FUTURE

• Information and ideas fuel the new global
  economy!
• Pure knowledge is worthless. Skills and ideas
  are everything.
• (Wolfgang Grulke)

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LESSON 2 FROM THE FUTURE

• Biotechnology is the second information
  revolution!
• Information professionals, rather than
  biologists, are creating an economy that will
  have more a profound impact on our world than
  anything seen in the Digital Age.
• (Wolfgang Grulke)

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LESSON 3 FROM THE FUTURE

• It is the personal age!
• As the focus of the new economy shifts from
  centralized control to individual responsibility,
  everything from computing to healthcare to
  manufacturing to energy production will feel the
  benefits of decentralization.
• (Wolfgang Grulke)

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LESSON 4 FROM THE FUTURE

• Leadership can be widely shared!
• Organizations are beginning to resemble flocks
  of birds, as individuals take turns to determine
  direction and lead aspects of the enterprise.
• (Wolfgang Grulke)

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LESSON 5 FROM THE FUTURE

• Fractal/non-linear behavior is the norm!
• Dont be afraid of chaos. Its just biological
  behavior.
• (Wolfgang Grulke)

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LESSON 6 FROM THE FUTURE

• The unknown is the realm of all possibilities!
• Uncertainty presents a moment of real freedom.
  Leave the baggage of experience behind. Take a
  giant leap into the Great Unknown.
• (Wolfgang Grulke)

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LESSON 7 FROM THE FUTURE

• Eat yourself---become your own worst
  nightmare!
• Dont wait for new competitors to show you how
  customers ought to be serviced. Do it yourself,
  while you can still afford it.
• (Wolfgang Grulke)

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LESSON 8 FROM THE FUTURE

• You can no longer learn just from experience!
• The faster things change, the less relevant
  experience becomes. You must learn from the
  future.
• (Wolfgang Grulke)

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LESSON 9 FROM THE FUTURE

• Dont compete!
• Were living in the most competitive market in
  history. So dont compete! Find white-space
  opportunities in which you have no competitors.
• (Wolfgang Grulke)

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LESSON 10 FROM THE FUTURE

• Its one world, one mind, one time!
• Our planet is wrapped in a digital skin, uniting
  all people, with one internal clock that runs
  24x7x52. Use the entire global resource base.
  Beat to your customers drum.
• (Wolfgang Grulke)

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LESSON 11 FROM THE FUTURE

• Tomorrow is a matter of choice.
• Make it yours by focusing on it decisively.
• (Wolfgang Grulke)

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Be Literate !
REKOMENDASI
Speak English !!
Get Wired !!!
Be Wireless !!!!
Be Invisible !!!!!
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So help us GOD !