Sucre Sale

1
Sucrée Salée

• Camille Gilbert
• Jack Hierholzer
• Sasha Luu
• Jennifer Rootham
• Jackie Stoudenmire

2
Geography
Demographics
Two main populations snowbirds locals
3
History
Landscape
Long, narrow beach front few locals want to
bother with traffic---a lot of traffic passes
thru on the coastal roadway
Stephan is French and is the sole baker, while
Linda is American
4
Sucrée Salée - Menu

• Croissants
• Plain
• Sweet
• Savory
• European Breads
• Coffee/Juice
• Coffee Cake
• Custom Cakes
• Key Lime Pie
• Gourmet Cheeses

• New

• New

5
Sucrée Salée Prices

• Croissants
• 1.00 plain
• 2.25--2.50 sweet
• 2.95 savory

• Breads
• 1.75 Baguette
• 1.00 ½ Baguette
• 3.50 2 lb. loaf of country bread
• 2.00 1 lb. loaf of country bread
• 0.50 Roll
• 2.00 coffee juice
• 10 key lime pie
• 20-100 specialty cakes

6
Competitive Landscape

• Locally, many restaurants within 1 mile
• A lot of lunch and dinner competition
• Prices are not that high but owners have stated
  perception is they are pricey (because of the
  name)

7
Operating Schedule

• Stephen goes in at 10pm, does all the baking
  himself, and returns home at noon or 2pm the next
  day.
• Linda goes in when the store opens and comes home
  in the evening after cleaning the store and the
  books and orders are completed.
• No other employees

Sucree Salee Open 7 am to 2 pm Every Day (Peak
Season)
8
Determining Production Volume

• Stephen determines the product mix in his head.
• Estimates the night before what to make
• Volume data is the quantity of dough as he knows
  how much it takes to make a certain number of
  croissants, broche, etc.
• He evaluates his effectiveness by the number of
  items left over at the end of the day.
• New specials are added daily as Stephan is
  inspired by vintage cookbooks and by response
  from enthusiastic customers.

• If fewer than 30 items then it was a great
  estimate
• If between 30 and 39 items it was a good estimate
• If more than that it was a poor estimate

9
Sucrée SaléeParameters

• No indoor seating no restroom facilities
• Limited outdoor seating is provided by the City
• Angled parking along road out front
• Not listed in any guidebooks or on Internet
• Mainly a take-out bakery (no drive thru)
• No printed menu
• No coupons or specials
• Does not wholesale to other businesses

10
Strip Diagram

• Chinese
• Restaurant

• Sucrée
• Salée

• Day
• Spa

• Empty

• Nail
• Salon

• Deli
• Sandwiches

• Knick
• Knacks

• 7 stores with 11 parking spaces

11
Sales volumes

• Busiest in the winter--January to April are peak
  months 60 of business
• Generally busier on the weekends
• Tuesdays and Wednesdays are the slowest days
• About 75 of business is non-locals
• About 80 of business is breakfast
• Excess product is donated to local food banks,
  hotels or local businesses

12
Say Cheese!

• Recently added fine European cheeses to the deli
  case
• Cheese arrives in two forms
• Whole wheel or block
• Must be cut and divided by Stephen
• Wrapped for individual sale
• Pre-packaged individual servings
• Seems to be popular and is a revenue builder for
  the bakery

13
Two popular products

• At the request of locals they have added two
  items to their menu
• Coffee cake
• Key Lime Pie
• Stephen created original recipes from versions he
  found on the Internet
• Both items are easy to make
• Both items are very profitable
• Both items are selling very, very well
• Stephen now finds them boring

14
New products are helping!

• Cheese is a good complement to their fine breads
  and popular coffee
• The cheeses also require a minimum of effort
• The key lime pie is a local staple as Linda
  pointed out, You cannot own a bakery in Florida
  and NOT sell Key Lime pie.
• Coffee cake is the best in the area and may
  surpass croissants as the food of choice when
  taken with a cup of coffee

15
RM Recommendations

• Increase prices during peak season
• By increasing prices during the peak season
  (Jan-May), when the bakery makes approximately
  60 of their revenues, Sucrée Salée, can increase
  their revenues by at least 10.
• Implement advertising strategy
• Brochures
• Offer discounts
• Brochures could include a coupon for a free cup
  of coffee with purchase or a buy/get free
  promotion.

16
Increase Prices
17
Increase Prices
18
Challenges

• Production time is limited
• Hesitant to try new business ideas
• Locating high quality natural ingredients
• Attracting regular local customers

19
Questions?