REKA BENTUK DAN PEMBANGUNAN PRODUK

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• REKA BENTUK DAN PEMBANGUNAN PRODUK
• EDU 3443
• SEM 2 2007/08
• Lecturer Abdullah Mat Rashid, Ph.D.
• Classroom DKFPP 1
• Phone [phone]
• Dates Dec 26 April 4
• Office BLOCK B (ADDITIONAL)
• Times 800 1000 am
• Office Hours 4-6pm Wednesday
• 10-4pm Thursday
• and any time by appointmentplease make request
  via email with 2-3 possible times that meet your
  needs.
• Email abdullah_at_educ.upm.edu.my
• Website http//educ.upm.edu.my/abdullah
• Credits 3 (2 1)

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• EVALUATION
• TEST (25/1/2008) 15
• PROJEK 1 (25/1) 20
• PROJEK 2 (4/4) 30
• CONTINUOUS EVALUATION 5
• FINAL 30

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• A product is something that is produced naturally
  or by human effort or a direct result.
• Production is the act or process of producing.
• A business product is something that is produced
  through a serious work effort intended to
  maximize its business impact, while effectively
  using resources.
• Product can be manufactured in factories, grown
  on a farm, or scribed by a pen. Business products
  should simply serve a serious business purpose
  to have an impact, and should be developed
  through effective use of resources including
  time, cost, materials, labor, and equipment.
• From Americans experiences often providing
  products that were over schedule, over budget,
  and over priced they learn to appreciate
• i.Dedicated and empowered work teams unencumbered
  by traditional management
• delays.

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• ii. Managers who relinquish control to their
  workers, so that decisions can be made by those
  who know the most about the problems.
• iii. Products that are designed with low-cost
  production in mind.
• iv. Customer partnerships, to ensure that product
  benefits match market requirements.
• Many human efforts do not result in business
  products. For instance, a hobby often produces
  significant accomplishments but usually with
  little regard for optimizing resources including
  time and expenses.
• Building the right things right describes the
  two goals of any product that is intended to be
  developed for successful business impact.
• The product should serve its intended purpose
  well, meet the needs of its customers, and fall
  within the capabilities and charter of the
  company developing it. That is, it should be the
  right product.

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• It also should be developed with accept able
  quality and with an effective use of resources.
  That is, it should be built right.
• For example, in the development of a pencil,
  considerations regarding making the right product
  might include the intended market segment
  (souvenir, youth, general public, or professional
  applications), the type of pencil
  (mechanical,plain wooden, or thin-lead drafting),
  distribution channel (wholesale, retail, or
  mail-order), and market competition.
• Considerations for making the product right
  might include the material selection, design
  style, assembly and packaging equipment, labor
  costs, scrap losses, and development cycle time.
• The development process can be a highly unique
  experience.
• The product might have an unusual set of
  boundary conditions, associated who have not
  previously worked together, aggressive schedules,
  limited resources, fierce market competetion, and
  technical specifications that differ dramatically
  from those of other company products. Yet with in
  a single company, or even a single department,
  this scenario repeats it self over and over.

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• Todays designs are driven by cost, market
  trends, and customer service as well as by
  quality and technology.
• The change has moved from a designer assigned to
  a project-based workforce.
• Traditionally designers were trained in design
  fundamentals, the nature of materials, the
  capabilities of tools and equipment,
  manufacturing process.
• Today, theses skills are expanded to include
  knowledge of market trends, safety, data
  acquisition and management, teaming concepts,
  packaging, distribution, and storage.
• They faces a world of complex dependencies and
  interrelationships that involve federal and state
  regulations, environmental impacts, consumer
  perceptions, economic/social needs, cultural
  trends, and demographics impacting.
• All these forces have changed the way we think
  about the world of design and fundamental nature
  of work.

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• Concurrent engineering is an integrated
  approach to design, production, and customer
  service that emphasizes to advantages of
  simultaneous, or concurrent, product design by
  utilizing individuals from various areas of the
  business in the up-front concept and design
  phase, with special emphasis on customers and
  their needs.
• The focus is on all aspects of the design
  simultaneously, which is accomplished by the
  integration of people, processes, standards,
  tools, and methods to achieve a quality solution
  to the design problem.
• Life cycle engineering the concept behind this
  model is that the entire life of a product should
  be evaluated at the beginning of the design
  process. the optimal design cannot be achieved
  unless performance, costs, reliability,
  maintainability, disposability, and market trends
  are addressed up front.
• Built into this design process is the
  consideration for product replacement timelines,
  withdrawal and disposal of the product from the
  market, and product replacement.

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• Integrated product development is the process
  by which the product is designed and developed to
  satisfy all the conditions the product will
  encounter in its product life.
• Evaluating all the factors that will impact the
  design during the product life at the initial
  design phase increases the likelihood that
  unforeseen circumstances will not accumulate and
  damage the products longevity in the marketplace.
  
• Knowledge-based engineering - is the utilization
  of computer models to simulate the best-known
  engineering process.
• Typically KBE is used by creating a set of
  engineering data. This data is comprised of
  components such as CAD data, manufacturing data,
  tooling data, and structural information. This
  data is then used in an integrated manner to
  develop a more detailed and comprehensive design
  plan.
• The inclusion of so much information allows for
  better analysis and evaluation throughout the
  process.

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• Total quality management is a philosophy that
  calls for the integration of all organizational
  activities to achieve the goal of serving
  customers.
• It seeks to achieve this goals by establishing
  process standards, maximizing production
  efficiency, implementing quality improvement
  processes, and employing integrated teams to
  effectively design customer-driven products.
• Total quality management strives ti eliminate all
  non value-added activities in the production
  process and to achieve satisfaction of all its
  customers, both internal and external.

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