Semin

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Multimedia in the 21th Century Systems,
Services and Terminals
Multimedia in Mass Electronic Communication
Services
Superintendence of Mass Communication Services
Porto Seguro, June 5th, 2001
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Summary

• Telecommunication Services
• Definitions adopted in Brazil
• Current Model in Brazil
• Influence of Technological Convergence in
  Telecommunication Services
• The Television as the most important Mass
  Communication Service in Brazil
• Introduction of Digital Technology in the
  Television Service
• Digital Television
• Public Consultation
• Search of Definitions
• Business Model
• New Multimedia Products

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Telecommunication Services Definitions adopted in
Brazil

• Mass Electronic Communication Service
• Telecommunication Service of collective interest,
  performed in private regime for users in a
  service area, characterized by unilateral
  broadcasting or asymmetric communication of
  telecommunication signals, in order to be freely
  received by the general public or subscribers.
• Multimedia
• Multimedia Information are signals of audio,
  video, data, voice and other sounds, images,
  symbols, written characters, including graphics
  and texts, or information of any other nature,
  adapted to transmission, stocking or processing
  using means of communication.

4
Telecommunication Services Current Model in Brazil

• The Regulation is elaborated according to the
  technology and mean used for its delivery.
• Mostly, services have only one application
• Fixed Switched Telephone Service
• Mobile Cellular Service
• Specialized Network and Circuit Services
• Cable TV
• Multichannel Multipoint Distribution Service
• Direct to Home
• Trunking Service and
• Others

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Influence of Technological Convergence in
Telecommunication Services
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Influence of Technological Convergence in
Telecommunication Services
- Telephones - Fax - Decoder - Computer -
Television - Modems - Sound Systems.
- Voice and Text Networks (fixed and mobiles) -
Data Networks - Mass Communication Systems.
- Analogue - Digital
Source Maxwell, Kim. Residential Broadband - An
Insiders Guide to the Battle for the Las Mile,
Wiley Computer Publishing, 1999.
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The Television as the most important Mass
Communication Service in Brazil

• Brazil has about 45 million households, of which
  85 have at least one television appliance.
• More than 92 of the Brazilian households with
  television appliances receive open broadcasting
  signals.

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The Television as the most important Mass
Communication Service in Brazil
Brazilian Marketplace
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The Television as the most important Mass
Communication Service in Brazil

• The Television is the most favourable mean to
  reach the lower-income portions of the Brazilian
  population with the benefits promoted by other
  qualities of communication and/or added value
  services.
• Anatel most important goal is to make the
  broadcasting of Digital Terrestrial Television
  affordable and accessible to all social segments.

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Introduction of Digital Technology in the
Television Service

• The brazilian market is represented by the future
  adaptation or replacement of near 10 thousand
  transmitters and 55 million receptors of analogue
  technology

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Digital Television - Public Consultation (aiming
at finding out the needsand preferences of
Brazilian people)

• To stimulate and to extend the debate on the
  definition of DTV standard
• Given the complexity of the aspects involved in
  the definition of the digital terrestrial
  television broadcast standard, it is not
  recommended to take this decision only based on
  the laboratory and field tests
• To collect information in order to promote the
  convergence in the business model
• It is necessary to conciliate the most convenient
  DTV business models to the service providers,
  equipment manufacturers, content producers and
  the consumers, seeking for the best solution for
  the country

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Digital Television Search of Definitions

• Distribution of different TV programmes and other
  telecommunication services according to the bit
  transport capacity of the system.
• Attending to different market segments, according
  to the characteristics of signal reception.
• Implementation of selection and form patterns for
  applications that support TV programmes.
• Note Some options are mutually exclusive

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Digital Television Business Model
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Digital Television New Multimedia Products

• Near Video on Demand
• Programmes recording
• Additional Video
• Zooming
• Multiple programs
• Interaction with programmes
• Electronic Commerce
• Internet
• Additional audio and subtitles
• ....

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www.anatel.gov.br