La cadena de valor de Porter

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• La cadena de valor de Porter
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• Published by
• https//marketingdigitalconsulting.com/

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• OK, so why do marketers need to understand Value
  Chain analysis? Why can't we just write a super
  ad?
• Because the more you know about how your product
  (or service) interacts with the customer the more
  you can match up company strength with customer
  need. If you can successfully do that, you will
  win at marketing. Do you want to learn more?
  Visit La cadena de valor de Porter
• In Competitive Advantage Michael Porter outlines
  the importance of the Value Chain for a company.
  Ideally, your company would view Value Chain
  analysis as an integral part of their strategy.
  Senior management would direct managers in
  Operations and Sales and Customer Service to map
  out the various contact points between Company
  Value Chain and Customer Value Chain to ferret
  out what really matters to the customer. Then
  your company would engineer products and services
  to profitably provide a product that fits with
  customer want and company strength.

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• Hey, let's get real. In most companies this just
  doesn't happen. You're the marketer you're
  tasked with driving up sales. Senior management
  might help you out a little maybe they'll pave
  the way by letting other departments know the
  importance of marketing. But in most situations
  you'll need to do the heavy lifting of a
  value-chain analysis yourself. Have a look at
  Cinco fuerzas de la Competencia to get more info
  on this.
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• By all means, ask your customers. Create customer
  survey tools and email feedback options. Find out
  as much as you can about how your customer uses
  your product, and what they like about it.

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• But voluntary customer feedback alone is
  insufficient to construct a good Value Chain
  analysis. Sure, it's vital to know how the
  customer uses and interacts with your product,
  but you need to understand how the customer value
  chain connects to your company's value chain.
• For that, you're going to need to ask some other
  people in your company. Find one or two key
  people in the following areas Shipping, Customer
  Service, and Sales. Information you glean from
  each of them will supply raw material for total
  marketing connections to your customer that
  leverage your company strength with the customer
  needs. And you can use that leverage to overpower
  your competition. Do you want to learn more?
  Visit Posicionamiento SEO Córdoba

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• Summary
• MKD es una agencia de Marketing Digital. En el
  marketing digital la tecnología es una
  herramienta básica, pero somos personas las que
  ponen en marcha la tecnología.
• Visit this site to learn more
• https//marketingdigitalconsulting.com/