MKT 571 Week 6 Quiz UOP New Tutorials

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Title: MKT 571 Week 6 Quiz UOP New Tutorials

1
MKT 571 Week 6 Quiz

1. Which of the following refers to the ability
to meet humanity's needs without harming future
generations?
Sustainability
Greenwashing
Ecological footprinting
Scalability
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Quiz
2. ______ is an obligation to act in a way
expected of a reasonable person.
Reliance
Liability
Litigation
Duty

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3. Your firm has decided to enter the
international market with your product called
Trema, a combination of a pocket organizer and
cell phone. Even though the product has been a
huge success in the home country, market research
suggests some changes may be required before it
can be introduced in Europe. Your CMO is of the
opinion that the product requires certain extra
features and the product will also have to be
marketed differently. Your CMO is advocating
dual adaptation
straight extension
forward adaptation
product standardization
4. Cadbury's "Sports for Schools" promotion
offered sports and fitness equipment for schools
in exchange for vouchers. The problem was that
the public and media saw a perverse incentive for
children to eat more chocolate, a product
associated with obesity. Which of the following
best summarizes Cadbury's problem?
Consumers did not value the cause Cadbury was
promoting.
Customers felt that the cause was not in sync
with the companys brand image.
Consumers resented being sold an inferior product
on the back of a cause-marketing program.
Customers questioned the link between the product
and the cause and saw the firm as self-serving
and exploitive.

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5. A Gucci bag sells for 120 in Italy and 240
in the United States due to the differences in
the costs of distributing the product in the two
countries. This phenomenon is called a(n)
opportunity cost problem
market pricing problem
tactical pricing problem
price escalation problem
6. Marketing effectiveness rating instruments and
marketing audits are approaches to
annual-plan control
profitability control
efficiency control
strategic control

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Week 1 Quiz
7. A ________ is a comprehensive, systematic,
independent, and periodic examination of a
company's or business unit's marketing
environment, objectives, strategies, and
activities, with a view to determining problem
areas and opportunities and recommending a plan
of action to improve the company's marketing
performance.
marketing plan
market-based scorecard analysis
marketing audit
marketing metric
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8. Which of the following is true regarding a
marketing audit?
It focuses on analysis of those marketing
activities that have failed to produce adequate
results.
It focuses on a firms macromarketing
environment.
It identifies the most-needed improvements and
incorporates them into a corrective-action plan
with short- and long-run steps.
It relies on feedback from company managers for
data and opinions.

9. To protect a creative work from being
published in any other manner, a company or
author would ____________ the material.
copyright
patent
trademark
freelance
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Final Exam
10. Which characteristic of a marketing audit is
described by the methodical evaluation of the
macro- and micromarketing environments,
objectives and strategies, system, and
activities?
Independent
Periodic
Comprehensive
Systematic

11. The marketing audit reviews six components of
the overall marketing arena including the
marketing environment, marketing strategy,
marketing organization, marketing systems,
marketing productivity and
marketing mix
marketing control
marketing function
marketing development
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12. Which of the following is an example of a
distribution metric used for measuring the
performance of marketing plans?
Effective reach
Market share
Customer acquisition
Stock cover in days

13. The purpose of profitability control is to
evaluate and improve the spending efficiency and
impact of marketing expenditures
examine whether the company is pursuing its best
opportunities with respect to markets, products,
and channels
understand the efficiency of the sales force,
advertising, sales promotion, and distribution
examine where the company is making and losing
money
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14. A marketing audit is typically best conducted
by a(n)
internal department
outside consultant
internal marketing executive
self-audit

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15. ________ is the process by which firms assess
the effects of their marketing activities and
programs and make necessary changes and
adjustments.
Marketing implementation
Market watch
Marketing control
Test marketing
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Quiz
16. Which of the following is likely to be an
important trend in marketing in the future?
Marketing science
Manual marketing
Mass marketing
Marketing intuition

practitioner participates in illegal action,
counsels or guides the illegal policy, takes part
in it, or
uncovers illegal action
imagines illegal policy may occur
cooperates to further illegal action
unknowingly works with a corrupt agency
18. Which of the following is an example of a
communication metric used for measuring the
performance of marketing plans?
Trial rate
Sales growth
Response rate
New customer gains
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19. Rising customer expectations, evolving
employee goals and ambitions, and tighter
government legislation and pressure are driving
companies to
operate flatter organizations
practice a higher level of corporate social
responsibility
operate leaner manufacturing facilities
manage shorter supply chains
20. The purpose of strategic control is to
examine whether the company is pursuing its best
opportunities with respect to markets, products,
and channels
understand the efficiency of the sales force,
advertising, sales promotion, and distribution
evaluate and improve the spending efficiency and
impact of marketing expenditures
examine where the company is making and losing
money
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21. Straight extension of the product means
introducing the product to the foreign market
without any changes to the product
introducing a customized product to the foreign
market with existing marketing strategy
introducing the product to the foreign market
with major changes to the product
introducing a customized product to the foreign
market with a new marketing strategy
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