MKT 571 Week 3 Quiz UOP New Tutorials

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Title: MKT 571 Week 3 Quiz UOP New Tutorials

1
MKT 571 Week 3 Quiz

1. Most new-product activities are devoted to
introducing backward integration
changing the target markets
improving existing products
changing the existing market dynamics
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2. Which of the following is the best example of
a new-to-the-world product?
Tata Motors, an Indian automobile company,
acquires Jaguar to extend its business
Kids-Med, a company that produces childcare
products, launches a non-contact thermometer
Walmart, the retail giant, opens new stores in an
underdeveloped African country
Pestorica, a publishing company, decides to
launch a new sports magazine

3. ________ is the ability of a company to
prepare on a large-scale basis individually
designed products, services, programs, and
communications.
Interoperability
Mass customization
Reverse engineering
Backward compatibility
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Quiz
4. Which of the following will most help service
providers overcome the limitation of
intangibility of services when positioning
itself?
Sharing services
Using brand symbols
Working with larger groups
Cultivating non-peak demand

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Final Exam
5. Which of the following is most closely related
with the organic growth of an organization?
Developing new products from within
Increasing productivity of employees
Acquiring a product or service brand
Increasing the operational profitability
6. When the physical product cannot be easily
differentiated, the key to competitive success
may lie in adding valued services and improving
their quality. The main service differentiators
are ordering ease, delivery, installation,
________, customer consulting, maintenance, and
repair.
ease of use
technology intensity
adaptability
customer training

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7. Services high in ________ are those services
that have characteristics the buyer normally
finds hard to evaluate even after consumption.
credence qualities
trial qualities
search qualities
experience qualities
8. Happy Home Products produces detergents,
toothpaste, bar soap, disposable diapers, and
paper products. This company has a product
________ of five lines.
width
type
class
length

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9. Campbell Soups is a newly established company
that specializes in preparing healthy but tasty
food for children under the age of 5. It is
incurring huge production costs, nonexistent
profits, and slow sales growth. The company is in
the ________ phase of its life cycle.
introduction
growth
maturity
decline
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10. The five product levels constitute a
________. At each level more customer value is
added.
value grid
demand chain
business model
customer-value hierarchy

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13. Using the ________ level of the product
hierarchy to market its soups, Campbell Soups
feature the company name first, then the soup
variety on their packaging.
product-family
product-line
product-class
product-type
14. It was sunny when Jenny went to class, but by
the time class was over it was raining heavily,
so Jenny stopped by the student store to buy an
umbrella before she walked back to her dorm. In
this case, the umbrella is an example of a(n)
________.
emergency good
heterogeneous shopping good
specialty good
impulse good

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15. Which of the following is the level at which
the products primary characteristics operate?
Design
Durability
Conformance quality
Performance quality
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16. One of the ways to change the course of a
brand is to modify the product. Under product
modification, ________ adds size, weight,
materials, supplements, and accessories that
expand the products performance, versatility,
safety, or convenience.
feature improvement
technological improvement
quality improvement
style improvement

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17. Marketers must see themselves as benefit
providers. For example, when a shopper purchases
new shoes, he or she expects the shoes to cover
his or her feet and allow him or her to walk
unobstructed. This is an example of what level in
the consumer-value hierarchy?
Pure tangible product
Potential product
Basic product
Augmented product
18. Product launches include many tasks and often
take longer than expected. To coordinate
effectively, a planning technique such as ______
can be used.
master scheduling
key path scheduling
task scheduling planner
critical path scheduling

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19. Some firms might delay the launch of their
products until after the competitor has borne the
cost of educating the market. Such an entry is
called ________ entry.
balancing
strategic pay off
late
compensating
20. Which of the following steps will help
service firms to increase their quality control?
Adopting differential pricing
Providing complementary services to customers
Cultivating non-peak demand
Standardizing the service performance process

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21. Product-line analysis provides information
for two key decision areas product-line length
and ________.
product-class composition
product mix-pricing
popular pricing
product need family
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