The Anatomy of the Pig

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The Anatomy of the Pig
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Cincinnati Flying Pig Marathon

• The Pig is the Marathons Mascot Identity

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The snout starts the race!
11,000 for Marathon, Half and Relays
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Our participants are our eyes and ears
Email surveys let us know what runners and
walkers want
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Our charities are the heart of the Marathon
75 charities have raised 1 million per year in
2 of the last 3 years!
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Our Volunteers are the feet that keep us moving
More than 3,500 are needed from schools,
non-profits, running clubs
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Our growth soars on our wings

• 2003 9,271
• 2004 12,124
• 2005 13,282
• 2006 15,756
• 2007 18,192
• First year of 10K
• First Year of Half Marathon

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The Finish Swine brings up the rear

• (insert finish line shot)

Pig logo helps us uniquely brand every part of
the Marathon
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The fun continues from head to tail

• Top 10 Fun Marathons in the world!
• Runners World, January 2006

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Cincinnati Flying Pig Marathon

• We put the Fun in the Run!