The Post War Boom

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Chapter 27

• The Post War Boom

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Readjustment after the war

• GI Bill goes in to effect
• Housing crisis
• Redefining the family
• Economic adjustment in post war economy

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People begin moving to the suburbs
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The 1950s and the American Dream
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Business began to change

• Conglomerates
• A major corporation that owns several businesses
  that are not related
• ATT
• Xerox
• General Electric
• Proctor and Gamble
• R.J. Reynolds
• General Foods

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Franchise

• A business that sets up several stores selling
  the same products in different locations
• McDonalds was one of the first
• McDonald brothers sold the franchise rights to
  ray Kroc

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The Baby Boom
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The Baby Boom Era

• Advances in Medicine
• Dr Jonas Salk Polio Vaccine
• Dr. Benjamin Spock Common Sense Book of
• Baby and Child Care
• Toy sales 1.25 Billion
• 10 Million new Elementary school children In
  California, A new school opened every 7 days

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Womens roles

• Women began to work outside the home
• They were bored with the stereotypical female
  role
• The Feminine Mystique Book describing the
  problem with stay at home moms
• 1960 40 of women with children ages 6 to 17
  worked outside the home.

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Consumerism Buying of material goods.
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Planned Obsolescence

• Items were built with a shelf life and designed
  to tear up after a short time period do the
  consumer would need to buy more.
• People began buying items on credit The Diners
  Club issued the first credit card in 1950 and the
  first American Express card in 1958

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Advertising Boomed

• 1950 - 6 Billion in Advertising
• 1955 - 9 Billion in advertising
• Television became the medium of choice
• 1941 1 minute of TV time cost 9
• 1960 - 1.6 Billion spent on TV ads alone
• 2001 30 seconds of airtime during the Super
  bowl cost 2.2 Million

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Mass Media

• 1948 9 of American Homes had access to TV
• 1950 50 of American Homes had TV
• 1960 90 of homes had Television, Approximately
  45 Million
• FCC Federal Communications Commission
• TV Dinners

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Rock N Roll
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JAZZ