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By 2020, Scotland will be the worlds leading
golfing destination
Driving Forward Together
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• Visit the Home of Golf Video

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By 2020, Scotland will be the worlds leading
golfing destination
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Strategies to achieve the vision

1. A consistent approach to presenting Scotland's
   brand The Home of Golf
2. Gathering quality visitor data
3. Strengthen industry leadership
4. Co-ordinated regional development groups
5. Improve the quality of the visitor experience
6. Maximise impacts from hosting major golf events
7. Promote sustainable golf club and course
   management

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Actions to date

1. The Home of Golf Brand Toolkit
2. Enhanced Golf Monitor site Scottish Golf
   Intelligence
3. Pilot Visitor Data Gathering project underway
4. GTS 3 Year Business Action Plan
5. 3 New Regional Golf Development Groups
6. 3 Scottish Golf (SGU SLGA) Club Development
   Officers
7. 80 Scottish golf clubs embedded in SGU SLGA
   Business Planning Process and

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Actions to date

1. 91 Club representatives attended Management
   Development Programme (MDP)
2. 12 clubs supported by SGU and Scottish Enterprise
   with Tee Time Booking and over 130 clubs now
   using TTB
3. 20 Clubs supported by Scottish Enterprise On The
   Tee Visitor Experience Programme and support
   committed through to 2015 for clubs
4. Destination Golf Marketing Activity Plan underway
5. Team Scotland attending IGTM November 2013 (VS
   lead) PGA Show and Scotland Golf Day 2014 (GTS
   lead)
6. Scotland hosted the 10th KPMG Golf Forum 2013

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• VisitScotland the home of Golf TV Advert

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By 2020, Scotland will be the worlds leading
golfing destination