Orange County Arts

1
Orange County Arts Cultural AffairsFunding

• Presentation to the Board of County
  Commissioners
• October 27, 2009

2
Arts Cultural Affairs Tourism
3
Arts Cultural Affairs Tourism

• Cultural Tourists spend twice as much each day
• and stay longer.

4
Arts Cultural Affairs Arts Cultural Funding

• 3 of the first 4 cents of Tourist Development Tax

5
Arts Cultural Affairs Arts Cultural Funding

• TDT Funding
• FY 06/07 3.2 Million
• FY 07/08 3.4 Million
• FY 08/09 2.8 Million
• (estimated 16 decline in TDT)
• FY 09/10 2.2 Million
• (20 budget reduction)

6
Arts Cultural Affairs Funding Programs

• Cultural Tourism
• Enhance the Orlando Arts Brand
• Reward Quality
• Attract Tourists
• Community-Wide Projects
• Cultural Tourism Packaging Marketing
• Arts Education
• Accountability

7
Arts Cultural Affairs Funding Programs

• Cultural Tourism
• Enhance the Orlando Arts Brand
• Reward Quality
• Attract Tourists
• Community-Wide Projects
• Cultural Tourism Packaging Marketing
• Arts Education
• Accountability

8
Cultural Tourism Funding Timeline

• Application Workshops May 6 13, June 4 15
• Application Deadline August 3
• Technical Review August 3 August 20
• Panel Review September 17
• Advisory Council Approval September 24

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Cultural Tourism Funding Timeline

• October 2009 Advisory Council recommendations
  presented to the Board of County Commissioners
• November 2009 Awards issued
• Fiscal Agent through completion of project
  United Arts

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Arts Cultural Affairs Advisory Council

• Each county commissioner nominates a member
• District 1 Sandy Winkler
• District 2 Janine Arrowsmith
• District 3 Manny Garcia
• District 4 George Fender
• District 5 Rita Lowndes
• District 6 Royce Walden
• Mayor Walter Ketcham

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Arts Cultural Affairs Advisory Council

• Royce Walden, Chair President, Walden
  Enterprises
• Janine Arrowsmith Community Representative
• Bud Brewer President, MPB Communications Inc.
• George Fender Partner, KRGG
• Manny Garcia Community Representative
• Elaine Hinsdale East Orlando Chamber of
  Commerce
• Walter Ketcham Jr. Partner, Grower, Ketcham,
  Rutherford, Bronson, Eide Telan, P.A
• Rita Lowndes Community Representative
• Mark Moravec General Manager, Orlando Marriott
  Downtown
• Jennifer Quigley WBQ Design and Engineering
• Commissioner Bill Segal Orange County District
  5
• Sandy Winkler - Director of Marketing,
  HuntonBrady Architects
• Alvin Wang Dean, UCF Burnett Honors College

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Cultural Tourism Scoring Process

• Enhance the Orlando Arts Brand . . (40 pts)
• Interpretational Uniqueness 20 pts.
• Community Economic Impact 20 pts.
• Reward Quality . . . . . . . . . . . . . . . (35
  pts)
• Project readiness 15 pts
• Collaborative Partnerships 10 pts.
• Education Program 10 pts.
• Promote Tourism . . . . . . . . . . . . . . (25
  pts)
• Marketing Plan 25 pts

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Cultural Tourism Scoring

• Olympic Average
• Remove Highest Score
• Remove Lowest Score
• Average the Remaining Scores
• Assign and Rank Based on Score

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Arts Cultural Affairs Advisory Council

• Unanimous approval
• of the following recommendations . . .

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Cultural Tourism Project Rankings

• Large Requests (Over 75,000)
• Rank Amount
• Orlando Museum of Art 1 128,000
• Orlando Science Center 2 100,000
• Mennello Museum 3 139,123
• Orlando Shakespeare 4 150,000
• Orlando Philharmonic 5 150,000
• Enzian Theater 6 150,000
• Assoc. to Preserve Eatonville 7 115,000
  

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Cultural Tourism Project Rankings

• Medium Requests (40,001 to 75,000)
• Rank Amount
• Bach Festival Society 1 75,000
• Orlando Repertory Theatre 2 75,000
• Orlando Fringe Festival 3 75,000
• Winter Garden Heritage Foundation 4
  75,000
• Central Florida Ballet 5 75,000

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Cultural Tourism Project Rankings

• Small Requests (up to 40,000)
• Rank Amount
• Crealde School of Art 1 40,000
• Mad Cow Theater 2 40,000
• Global Peace Film Festival 3 40,000
• PAST, Inc. 4 40,000
• Festival of Orchestras 5 25,000
• Maitland Art Center 6 7,668

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Orlando Museum of Art
Funding Request Project Budget 150,000 451,5
61 Project Name Changing Landscapes, Changing
Visions
Orlando Museum of Art was cited by Newsweek as
one of the best museums in the South
19
Orlando Science Center
Funding Request Project Budget 100,000 823,3
00 Project Name OTRONICON v5 The Convergence
of Art, Technology, Education and Entertainment
20
Mennello Museum
Funding Request Project Budget 139,123 278,2
46 Project Name Auspicious Vision Edward
Wales Root and American Modernism Pollock,
Hopper, Rothko
21
Orlando Shakespeare Theater
Funding Request Project Budget 150,000 522,0
57 Project Name Shakespeare Repertory
22
Orlando Philharmonic
Funding Request Project Budget 150,000 939,8
35 Project Name Orlando Philharmonic presents
the 2009-2010 Super Series
23
Enzian Theater
Funding Request Project Budget 150,000 908,0
00 Project Name 2010 Florida Film
Festival One of the most respected regional
film events in the country
24
A.P.E.C.
Funding Request Project Budget 115,000 1,139
,688 Project Name A Year-long celebration of
Zora Neal Hurstons Legacy
The Zora Neale Hurston Festival of the Arts and
Humanities (ZORA! Festival) has been named one of
the Top 20 Events for January 2010 by the
Southeast Tourism Society, a non-profit tourism
organization dedicated to the promotion and
development of tourism throughout the
Southeastern United States
25
Bach Festival Society
Funding Request Project Budget 75,000 734,26
5 Project Name 75th Anniversary
Celebration Singled out by The New York
Times as one of the premier Bach
Festivals in the country.
26
Orlando Repertory Theatre
Funding Request Project Budget 75,000 299,40
0 Project Name 4th Annual Target Family Theatre
Festival Showcasing plays and activities focused
on family audiences - in partnership with other
Loch Haven Park entities
27
Orlando Intl Fringe Festival
Funding Request Project Budget 75,000 516,20
0 Project Name 19th Annual Orlando Intl Fringe
Theatre Festival Longest running Fringe
Festival in the U.S.
28
Winter Garden Heritage Foundation
Total Requested Total Budget 75,000 450,697
Project Name 09-10 Garden Theater Season
Recently voted in Orlando Weekly as one of the
best rehab stories, the theater has been
completely restored to its full glory, something
the theatre hasn't seen for almost 40 years.
29
Central Florida Ballet
Total Requested Total Budget 75,000 356,050
Project Name The World Ballet
Competition Orlandos only International Ballet
Contest
30
Crealde School of Art
Funding Request Project Budget 40,000 111,75
0 Project Name Hannibal Square Heritage Center
12-Month Visiting Exhibition Series
Enhancing the Orlando arts brand with a series
of diverse, back-to-back visual arts exhibitions
with an African-American theme, in partnership
with local and state organizations
31
Mad Cow Theatre
Funding Request Project Budget 40,000 174,70
9 Project Name 8th Annual Orlando Cabaret
Festival
32
Global Peace Film Festival
Funding Requested Project Budget 40,000 388,
082 Project Name 2010 Annual Global Peace Film
Festival The Orlando Sentinels film critic,
Roger Moore, refers to the Global Peace Film
Festival as one of the best festivals in this
part of the country.
33
PAST, INC
Funding Request Project Budget 40,000 155,50
2 Project Name 2010 Juneteenth Jazz Music
Festival Bringing jazz, blues, and gospel music
that was performed at the South St. Casino and
Wells Built hotel from the 1930s 1960s to
Orange County.
34
Festival of Orchestras
Funding Request Project Budget 25,000 181,10
0 Project Name Lang Lang
35
Maitland Art Center
Funding Request Project Budget 7,668 15,336
Project Name Celebrate Sculpture
36
Arts Cultural Affairs Funding Programs

• Cultural Tourism
• Enhance the Orlando Arts Brand
• Reward Quality
• Attract Tourists
• Community-Wide Projects
• Cultural Tourism Packaging Marketing
• Arts Education
• Accountability

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Community-Wide Projects
Orlando Arts Getaway Promoting 111 arts
cultural events along with area hotels and
restaurants Funding Request
100,000
38
Community-Wide Projects
Orange County Arts Education Center Increasing
awareness and access to quality arts education
for all our citizens Funding Request
150,000
39
Community-Wide Projects
U.A. General Operating and Organizational
Project Grant Programs Total
Requested 396,104
40
Community-Wide Projects

• United Arts
• Grants 2 million awarded to 78 organizations
• Designations 2 million distributed to 52
  organizations
• 343,893 Orange County Students Served
• Orange Countys investment leverages another 4
  million from
• 115 corporations
• 21 foundations
• 7 other governments
• 3,135 individuals

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Arts Cultural Affairs Cultural Projects
Large Requests 932,123 Medium
Requests 375,000 Small Requests 192,668 Ge
n. Operating Grant Supplement 396,104 Other
Projects Accountability 370,000 Total
Funding Requested 2,265,895
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Action Requested

• Approval of proposed Cultural Tourism project
  grants as recommended by the Arts Cultural
  Affairs Advisory Council described in the
  twenty-one (20) items outlined above (2,266,
  104) and management contract for all TDT Arts
  Cultural Funds.

43
Orange County Arts Cultural AffairsFunding

• Presentation to the Board of County
  Commissioners
• October 27, 2009