DigiTV:

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DigiTV The National Digital TV Project
Overview NP EXPO The Barbican, London 20th
April 2005
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DigiTV

• One of 22 ODPM Sponsored National Projects
  future is secured
• Led by Local Authorities for Local Authorities
• Technology in place and working in 65 Local
  Authorities partners today

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• DigiTV Brochure
• Gershon Benefits
• Cluster Engagement Model
• DigiTV Starter Kit Details
• Contract Finance Details
• Pilot Findings
• Best Practice
• Digital Switchover
• DigiTV Research
• Contact details

4
NP Expo Theme Customer Centric Thinking

• Giving citizens access all day, every day
• Using a technology they are familiar with The TV
• Giving access when the citizen needs it, not when
  the call centre/offices are open
• Fits in with modern ways of working doing
  business particularly e-business
• 60 of all homes now have digital TV growing
• Analogue switch of timetable has been released
  channel will be ubiquitous by 2012
• Key to reaching citizens over the digital divide
• Simply part of your channel strategy

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DigiTV The Headlines

• DigiTV Starter Kit is a central technology for
  all of Government with local control of services
• Very favourable costs for technology and platform
  access
• DigiTV research confirms enthusiasm interest in
  Government services increasing over next two
  years on DiTV
• LB Hillingdon work bears out the opportunity of
  DiTV as a self-service delivery channel, with
  related efficiencies
• Working with a selection of partners keen to on
  investigating DiTV to provide a holistic DiTV
  experience and really useful content services

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The DigiTV Starter Kit

• Five platforms Sky, NTL, TW, Web TV Kiosk
• Centrally hosted technology
• No local technical requirements or DiTV knowledge
• Complete training provided
• Locally managed locally relevant
• Information, forms, polls, consultation, email,
  requests
• LIVE

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Contract Cost Headlines

• As little as 10k per year per organisation to
  deliver services on SKY, NTL Telewest
• Compares very favourably with previous Pathfinder
  projects
• Only on Sky does citizen pay for services
• Three levels of contract in place no need for
  individual negotiation or legal time all
  standard
• Good for partnership working success with
  many of the regional groups

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Local Micro-sites on Sky
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Local Microsites on Cable
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Starter Kit Reporting Screen
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Starter Kit - Reporting Screen
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Starter Kit Content Screen
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Starter Kit Questionnaire
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New Design Coming SoonSplash Screen
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New Design Coming SoonMain Menu
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New Design Coming SoonImages
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Pilots Starter Kit Usage

• Starter Kit gets c. 100-120k screen views per
  month
• Negotiating other launch points and use of red
  button
• Interactive Marketing pilots show increase of
  traffic
• Marketing undertaken locally needs to be
  factored in, both internally externally
• Every Local Authority has a site with contact
  details a questionnaire we can let you know
  local interest

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Starter Kit Plug-In Background

• A desire to
• deliver appropriate transactions on interactive
  television
• integrate with backend systems
• avoid the subtleties of each DiTV platform
• capitalise on existing web application
  development

hence the Starter Kit Plug-in
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Plug-In What is it?

• Fully specified XML schema
• Working example based on the GP appointments
  plug-in
• Enables control of the Starter Kits working
  area
• No need to understand various DiTV technical
  platforms

The plug-in is simply a web application that
delivers well formed XML to the Starter Kit.
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Starter Kit
Plug-in
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Another Example Waste Collection
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Another Example Waste Collection
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Another Example Waste Collection
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Another Example Waste Collection
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Plug-In Aspirations

• Jobs/Training opportunities (e.g. search apply)
• Financial Payments (e. g Council Tax, Parking
  Fines etc)
• Leisure Booking (e.g. booking a squash court)
• Education Services (e.g. homework, attendance
  etc)
• Housing (e.g. choice based lettings, repairs etc)
• Library Services (e.g. reserve renew books)

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www.digitv.org.uk
guy.giles_at_kirklees.gov.uk 07973 909
663 jane.hancer_at_kirklees.gov.uk 07932 742 661
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Medway Running a DiTV Service

• Dave Williams from Medway
• Resource Issues
• Partnership Management
• Setting up sites ongoing management
• Marketing
• Channel Strategy
• Expectations
• Usage
• dave.williams_at_medway.gov.uk