Reaching The Digitally Excluded:

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Reaching The Digitally Excluded Launching New
Channels With Looking Local DigiTV 5th April
2006
Owned and managed by Kirklees Metropolitan Council
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Agenda

• Introductions DVD
• Our background
• Current DiTV service
• Business Case
• Mobile
• Broadband TV
• Convergence
• Engaging with DigiTV

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Our history

• Formally the DigiTV National Project sponsored
  by ODPM
• Now fully owned and run by Kirklees MBC
• DigiTV Starter Kit
• Full DiTV Business Case LB Hillingdon
• Available to any LA or other public sector body
• 3 Channels
• - Digital Television (SKY, Telewest, NTL, limited
  Freeview)
• - Mobile phones (3 Mobile)
• - Kiosks (mylocal)
• Over 80 Local Authorities engaged to date

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Our brands

• Our customer (LA) facing brand
• The consumer facing brands

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Digital Exclusion.and choice

• Key to reaching citizens over the digital divide
• Over 70 of homes now have digital television
• Over 85 of adults have a mobile phone
• Are we backing the winning horse?
• Convergence Web, TV, Mobile
• Its all about choice Digital Inclusion
• That is the background to DigiTV Looking Local

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GP Appts book, cancel, review
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London Borough of Hillingdon Business Case
Evidence of DiTV Take-Up During The Pilot

• Market research revealed that
• 75 of volunteers who needed service during pilot
• thought about using DiTV
• 79 of this group actually did so via DiTV,
  therefore ...
• 59 of people needing service during pilot used
  DiTV
• 80 expect DiTV to be used in the future as
  telephone is today
• Cost Efficiency
• In each year 15 total benefits would be greater
  than total costs. In year 1 the balance would be
  minimal thereafter in years 2-5 inclusive, the
  annual total benefits are greater than the total
  costs by between 28,800 - 75,100

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So why mobile?

• Background
• Similar interface remote control mobile
  handset
• Need to reach the digitally excluded
• Suitability demographic
• Familiarity
• And what next.
• Exploit mobility and mobile features (SMS, Camera
  etc)
• Costs for access to service
• Mobile Working

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Broadband TV
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My Computer on TV
email, documents, internet access without
needing a PC
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The challenge of digital convergence
Web
DiTV
Mobile
Information Services
Customer
Whichever, Whatever, Wherever, Whenever
Localised Personalised
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Developments in the pipeline..

• All other major mobile phone networks
• Broadband TV Homechoice BT
• Repeat prescriptions - EMIS
• Transport Direct Travel News Bus stop info
• Job Centre Plus Nationwide job search
  delivered locally
• Legal Services Commission Citizens Advice
  Bureau
• Library Services Reserve Renew
• Schools Noticeboard
• Choice based lettings

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What does it cost and what does that pay for?

• 10k per annum SKY, NTL, Telewest, Web TV, Kiosk
  Mobile
• Training Sessions QA
• Dedicated Account Manager
• Management Information Tool
• Marketing Support
• Help Desk
• Bureau Service

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Bureau Service

• No editorial resource
• Best practice site
• Information
• Transactions
• Plug-ins (CAB, Legal)
• Monthly maintenance
• 10k fee only
• Bureau service is free
• 1 year

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guy.giles_at_digitv.gov.uk Stand C12 Operations
Manager www.digitv.gov.uk mob 07973
909663 tel [phone]