Changing Consept of Television

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Changing Consept of Television

• Part I
• Digital Television (DTV)
• Part II
• Community-TV

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Part I Digital Television (DTV)

• Tarkastele miten TV muuttuu
• 1. DTV, why?
• 2. What it means?
• 3. DTV and Convergence
• 4. Closed or open, what is MHP?
• 5. Interaction, one-way and two-way
• 6. Interactive TVs extra services
• 7. Experience of Finland

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1. DTV, why?

• Communication policy, economical and technical
  reasons
• Against Satellite Television in Europe (start)
• Cheaper than analogy Television
• More channels, data, services Digital Radio?
• Digital TV-picture and voice
• Convergence
• Information society
• Interactive services and Internet

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2. What DTV means?

• DTV means
• signal radiowaves or cable or satellite
• DTV doesnt mean
• HDTV, High Definition TV
• Digital production

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3. DTV and convergence

• Technological DTV, internet and mobile working
  together. Digital network.
• Economical economic, concentration of ownership,
  synergy of production, money making logic
• Cultural televisualization, visualization, form
  and content, entertainmentation,
  commercialization
• Divergence consumer, needs..

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4. Closed or open, what is MHP?

• Different and own systems in USA, Japan and
  Europe
• Essential point closed or open
• Tendency to open
• MHP (Multimedia Home Platform)
• Based on Java -technology like internet
• Return channel in DTV telephone or adsl, isdn,
  cable
• Digital home one machine or many which
  conversation together with wireless in future

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5. Interaction, one-way and two-way

• Future DTV is a newmedia, iDTV
• One-way watch, play, use, but return with
  telephone or internet TV-chat for example
• Two-way (also viewer to TV) vote, pay and so on
  straight on DTV-box
• Return channel 1 telephone, cable
• Return channel 2 adsl, isdn.., cable
• Interactive extra services the new DTV

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6. Interactive extra services

• EPG, Electronic Program Guide
• Information services
• digital teletext 1) grafic, program, photos,
  text 2) TV-chat, communcation, newspaper 3)
  adverts and commercials
• extraservices in program
• Communication services
• e-mail, discussion areas, TV-chat, social
  navigation
• vote, compete, participate in real time
• e-commerce, i-commercialstories in easy
• customized internet services (not open internet)

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7. Experience of Finland

• TV in Finland (background)
• 5 million inhabitants
• 2,2 million TV households
• cable 50
• satellite 15
• terrestrial only 45
• average vieving time 3 hours per day
• 1,5 TV sets per household

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7. Experience of Finlad

• In Finland important to terrestrial TV and PSB
  (Yleisradio)
• Analogy TV 4 channels local TVs
• DTV Terrestrial
• 9 channels 5 Yle PSB, 4 commercial
• 5 licence 3 regional, 3 movie (Canal), 1
  shopping
• new licenceapplication
• Must carry -principle PSB also in cable TV
• 30 cable company, about 20 small cable TV

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7. Experience of Finland

• DTVs first wave Britain and Sweden
• Finland started 27.8.2001 in the second wave
• Same problems and timetable everywhere
• Finlands speciality
• DTV part of strategy of ICT- and Information
  society
• First in the world open and interactive MHP
  -technic
• Illusion interactive TV is ready at 2001
• Technology, interactive and DTV hype
• Marketing with vision of future TV
• Television on television forgot

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7. Experience of Finland

• Finlands three profile
• Enhanced broadcast, 2001-
• Interactive broadcast, 2003- (MHP I)
• Internet access, 2004- (MHP II)
• DTV timetable 2006 (changing)

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Links

• www.broudbandbananas.com
• www.digitv.fi

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Part II Community-TV

• Community-TV characteristics
• Alternative-TV
• Alternative to meanstream TV
• ATV part of civil society and democracy
• citizens voice, the third voice
• citizens active role, actor, producer
• access and participation
• public (access) journalism

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2. Minority TV

• Community-TV and -radio connect firstly in
  ethnic- and colonistgroups in Europe
• also language, religious and other minorities
• Finnish-swedish FST (Yleisradio) and local
  cable-TV -system in Ostrobotnia

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3. Public access and citizen TV

• Public access in USA PEG -system
• Public, educational and government access
  cable-TV -system condition in cable-licence
• Public access TV
• also called citizen TV
• one principle self-made
• public (access) journalism

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4. Against TV

• Guerilla TV and scratch videos
• Tiger Paper TV, Deep Dish TV, Eletronic Cafe
  International..
• Guerilla groups like Ant Farm, Global Village,
  Raindance Corp., Videofreex
• Scratch in art
• Mass communication or narrowcasting

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5. Cable-TV

• Technical aspect cable TV, videoworkshop and DTV
• CTV mostly cable TV
• Conditions in cable-licence, Norway, USA..
• Cable company must give forum to CTV and also
  product equipment to public access

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6. Local TV

• CTV is normally regional and local television
• also smaller like village and near TV

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7. Narrowcast TV

• Target group TV
• Alternative term to meanstream broadcast TV
• Term used also in media art and against TV
• Near mutual communication like some closed net TV
  systems

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8. Non profit TV

• Typically CTV is non profit TV
• Keep up by state, cities or communities
• Religious TV for example
• CTV can be non profit or commercial,
• not divide point

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9. Interest and theme TV

• Tendency to special, interest and theme channels
• Here together DTV and CTV

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Literature

• Downing Radical Media
• Jankowsky and Prehn Community Media in
  Information Age
• Atton Alternative Media

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