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CONFEDERATION EUROPEENNE DES RELATIONS
PUBLIQUES EUROPEAN PUBLIC RELATIONS CONFEDERATION
The future of the PR ePR
Tamás Barát General Secretary
London 15.06.2002.
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The tools of the PR The slices of the
PR cake
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WEB PR

• The future of the PR

ePR
NET PR
ON-LINE PR
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ePR all form of the conscious organisation of
communication, where the participants are
communicate each other available through
electronic way, with help of the Internet or the
intranet.The ePR all form are interactive!
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Information

• The future of the PR

Factors of the ePR
Behaviour coordination
Persuasion - to make understand
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The main factors of the ePR

• Information
• Instead of Persuasion - Understood
  To make understand
• Behaviour co-ordination The
  ePr task is to co-ordinate the behaviour between
  the organisation and its environment and between
  the public and the organisation.
  This is two-way communication

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Interactive Homepage,

• The future of the PR

Web PR
Web conferences
Web Presentations
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Web PR examplesWEB RelationsHome-page with
feedback, minimum FAQ serviceWeb press-room,Web
conference,Web exhibition,Web auction,etc.
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Net communications

• The future of the PR

Net PR
Net press services
Virtual organisations
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The forms of the Net PRinterNet Relations NET
PR examples Net communicationsChat -
rooms, Net - Forum - lists, E-mail -, E -
news letters, Net Human Relations Intranet
Net press services Net Press Release, Net
Video-press release, Net - B-roll, Virtual
organisations, Job Banks - Job finders,etc.
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On-line media off-line - on-line,

• The future of the PR

On-line PR
On-line media, on-line on-line
On-line database
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On-line PR examplesOn line Media Off-line / on
line media
On-line / on-line media Portal sites On-line -
press room, On-line conferences on
line telephone-, video press-conferences,
On-line
Forums - on-line opinion research,
On-line Banking services, etc.
On-line Database
Corporate
databases (with, or without Password),
On-line corporate libraries,
E-education

On-line distance learning programs,
Web-Press-Radar

(e.g. on-line press
clipping service),
etc.
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The fields of the ePR

• Internal PR,
• Consumer relations,
• Financial relations,
• Professional relations,
• Industrial relations,
• Public Affairs,
• Media relations,
• Organisation Aid policy

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The ePR in the every day work

• Counselling
• Planning,
• Research,
• Evaluation,
• Monitoring (press analysis)
• Events organisation
• etc.

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And what is the future of the public relations?
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and the story goes on
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CONFEDERATION EUROPEENNE DES RELATIONS
PUBLIQUES EUROPEAN PUBLIC RELATIONS CONFEDERATION
ePR Thank you for your kind attention
Tamás Barát General Secretary
London 15.06.2002.