Persuasive Writing: Propaganda Techniques

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Persuasive WritingPropaganda Techniques
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Propaganda Techniques

• A propaganda technique is an improper appeal to
  emotion used for the purpose of swaying the
  opinions of an audience.

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Propaganda Techniques Continued

• Bandwagon This is one of the most common
  techniques and plays an important part in modern
  advertising.
• It encourages other people to think or act in
  some way simply because other people are doing
  so.
• For example All your neighbors are rushing down
  to Legacy Toyota to take advantage of this
  year-end sale. You come too!

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Techniques continued

• Transfer This technique uses an association
  between one thing and something else that is
  generally viewed as positive or negative. It
  suggests a link between the two.
• For example The American pioneers worked hard
  because they cared about the future. If you care
  about the future of your family, then see your
  agent at Pioneer Insurance.

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Techniques continued

• Glittering Generalities These are words that
  have different positive meaning for individual
  subjects, but are linked to highly valued
  concepts. When they are used, they demand
  approval without thinking, simply because such an
  important concept is used.
• For example, when a person is asked to do
  something in defense of democracy they are more
  likely to agree. The concept of democracy has a
  positive connotation because it is linked to a
  concept most value.

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Glittering Generalities continued

• Words often used as glittering generalities
  are honor, glory, love of country, and freedom.
• For example, Show your love of country buy
  U.S. Savings Bonds today!

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Testimonials

• Testimonials are quotations or endorsements which
  attempt to connect a famous or respectable person
  with a product or an item.
• For example, a celebrity endorsing a cereal.
  Think about all the famous people who have been
  on a Wheaties box.

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Stereotyping

• Stereotyping (or labeling) attempts to arouse
  prejudices in an audience by labeling the target
  as something the target audience fears, hates,
  loathes, or finds undesirable.
• For example Dont drive a piece of junk come
  to Morehouse Motors. Driving in style is only a
  short stop away!

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Slogan

• Slogans are brief striking phrases that associate
  one with a particular person or product.
• For example, Be all you can be (in todays
  Army).
• Nike tells consumers to Just do it!