Persuasive Techniques Unit Vocabulary

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Persuasive Techniques Unit Vocabulary
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Reading Strand 3 Concept 3 Persuasive Text
Explain basic elements of argument in text and
their relationship to the authors purpose and
use of persuasive strategies. PO 1. Determine
the author's specific purpose for writing PO 2.
Identify the facts and details that support the
authors argument PO 3. Describe the intended
effect of persuasive strategies and propaganda
techniques
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Writing Strand 3 Concept 4 Persuasive
Persuasive writing is used for the purpose of
influencing the reader. PO 1. Write persuasive
text (e.g., essay, paragraph, written
communications) that a. establishes and
develops a controlling idea b.supports arguments
with detailed evidence c.includes persuasive
techniques d.excludes irrelevant
information e.attributes sources of information
when appropriate
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Writing Strand 3 Concept 6 Research
PO 1. Write a summary of information from
sources (e.g. encyclopedias websites, experts)
that includes a. Paraphrasing to convey ideas
and details from the source b. main idea(s) and
relevant details PO 2. Write an persuasive
informational report that includes a. a focused
topic b. appropriate facts and relevant
details c. a logical sequence d. a concluding
statement e. a list of sources used
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WHY?

• Advertisers spend about 200 billion a year on TV
  advertising
• The average cost for Super Bowl ads is 2.6
  million per 30 second spot
• The average American watches about 24,000 TV
  commercials a year
• http//television-commercial.net/

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WHO?
WHO USES PROPAGANDA?

• Military
• Media
• Advertisers
• Politicians
• You and I

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We Make our Own Choices When

• we read and listen to reliable sources,
• we watch for combinations of truths and lies,
• we check for hidden messages,
• we watch for use of propaganda techniques

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Authors Purpose
Why the author is writing.

1. Inform
2. Entertain
3. Persuade

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Persuasive Techniques
The goal of propaganda is often to encourage you
to, as the reader, to take some action based on
feelings rather than on careful thought.
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EMOTIONS
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Emotional Appeals
Words such as luxury, beautiful, paradise, and
economical are used to evoke positive feelings in
the viewer.
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Scare Tactics
use strong, unsupported images to make people act
out of fear instead of thought.
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Transfer
the device of stirring the readers feelings
about one thing and then connecting
(transferring) those feelings to something else.
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Loaded words

• words that a lot of people have strong feelings
  about. Some examples are evil, sweet, soul mate,
  dangerous, murderer, etc.

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Name-calling
accuses someone of something but does not give
any facts to support the claims.
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In groups, identify the
Purpose?
Audience?
Persuasvie technique?
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People! People! People!
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Peer Pressure
suggests that if the reader does not agree with
the authors views, then the reader will lose his
or her peers respect.
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Bandwagon
encourages readers to go along with everyone else.
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Testimonial
a statement from a celebrity or expert that
supports the authors claim.
Four out of five dentists recommend sugarless
gum for their patients who chew gum
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stereotypes
stereotypes say that a certain group of people
all share the same qualities
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In groups, identify the ...
Audience?
Purpose?
Persuasive Techniques?
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PINKY THE BRAIN
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oversimplifying
an author makes a complicated topic seem simpler
than it is
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Repetition
repeating something so that the reader remembers
it. Even if the idea has not been supported
with solid evidence, it will be stuck in the
readers heads.
How many times can you use the word Fresh?
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In groups, identify the
Audience?
Purpose?
Persuasive technique?
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PERSPECTIVE
What you see isnt always what it is
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http//pbskids.org/dontbuyit/advertisingtricks/