Persuasion

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Writing to Persuade English Language GCSE, 9am
8th June, Paper 1 Section B
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Persuasive Writing

• Persuasive writing aims to make the reader do
  something or believe something.
• Persuasive techniques
• Emotive language appeals to your readers
  emotions
• Rhetorical questions involve your reader and make
  them think, as do other rhetorical techniques
  like lists of 3 and alliteration
• Expert opinion makes your argument more credible,
  even more so when supported by facts and figures.
• Repetition of words can make them more impactful.
• Anecdotes add personal appeal and intrigue
• Supportive imagery
• Clever use of pronouns and modal verbs

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During the First and Second World Wars, the
British Government produced millions of posters
as part of its propaganda campaign.Posters were
the weapon of choice since other forms of mass
communication were limited.Posters were cheap,
quick and easy to produce.They allowed a
mixture of information and imagery to help evoke
emotion and a desired response.
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• How does each of these posters persuade?
• Which emotion do they play on?

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• How does each of these posters persuade?
• Which emotion do they play on?

6

• How does this poster persuade?
• Which emotion do they play on?

7
How does each of these posters persuade? Which
emotion do they play on?