PERSUASIVE TECHNIQUES

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PERSUASIVE TECHNIQUES
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One technique often used is called. . .

• bandwagon

Everyone else has one! Everyone else is doing it!
Come on! Join the fun!
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Bandwagon
Have students write this.

• The writer tries to persuade you to do or believe
  something because everyone else does.

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(No Transcript)
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Some examples of bandwagon

• Everyone is voting for Joe Student for President.
  Shouldnt you?
• Almost all teenagers in America have cell phones.
  Dont be one of the few who doesnt. Come in to
  Cell-Phone City today!
• Over 2,000,000 have joined. Be part of a great
  machine. Join the Army today.
• The message Follow the crowd!
• Everyone else is! Dont be left out!

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Another technique to persuade is to use . . .
testimonials

• A testimonial is when a person
• (often famous) gives his/her support to a
  product. (students write this.)

Use Rust-eez and look like me!
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Write this definition

• Testimonial when ONE person tries to convince
  you to do or believe something because he/she
  does.

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(No Transcript)
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Examples of Testimonials

• a trustworthy person, Betty Barnhart, writes an
  ad telling how she supports the USD 413 bond
  issue
• Jared, the Subway spokesman, tells you to eat
  Subway because eating there helped him lose
  weight.
• a mom, whose 2-year-old son was killed by a drunk
  driver, speaks out against drinking alcohol and
  driving.

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Wear Hanes because I do.
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• Now, lets see if you can differentiate between
  the two techniques weve learned so far
• bandwagon
• and
• testimonials

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• Which persuasive technique is being used here?
• bandwagon
• testimonial

LeBron James chews Bubblicious while hes playing
basketball! Buy Bubblicious and see what happens
to your game!
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• Which persuasive technique is being used here?
• bandwagon
• testimonial

Before Technique Week, I could barely stand up on
skis. Now Im going down the slopes like a pro!
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• Whatever the season, Spring/Summer or
  Autumn/Winter, everyone's wearing natural fiber
  clothing. Warm wool or cashmere in the winter,
  cool cotton in summer, it feels and looks great
  however and whenever it's worn. The next time
  youre in your favorite store, look for natural
  fibers! Youll be glad you did!

• Which persuasive technique is being used here?
• bandwagon
• testimonial

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Which persuasive technique is being used
here? A. bandwagon B. testimonial
Well, how are you doing on your Jenny Craig
programs? I hope as well as I am. You know it
amazes me that I am not at all bored doing Jenny
after one year and nine months! I am still
losing the very last pounds and firming up and
getting more and more energy. . . .
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Which technique has the author used to put forth
his position?

• Every kid is playing Guitar Hero!
• YOU dont want to miss out on all the fun!

• Which persuasive technique is being used here?
• bandwagon
• testimonial

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Advertisers often use words that stir up certain
emotions in us. They use words that glitter and
sparkle to attract our eye, like, NEW! . . .
Fresh . . . Pure . . . Home-made. These
words are general not specific. You should
wonder How new? How fresh? Pure what? Made in
whose home? We could call these words
glittering generalities because they use words
that glitter and sparkle, while only stating
generalities.
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Write this in your journals

• glittering generalities

persuading you by using emotion-packed words.
He hopes the words will convince you, and you
wont look further.
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Draw politician saying, Vote for me for lower
taxes!
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Another technique authors use is. . .

• citing statistics

In this technique, the author uses statistics, or
numbers, to persuade you to believe his message.
Write this down.
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Draw person using CREST 4 out of 5 dentists say
to use Crest!
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Statistics make info more convincing!

• 9 out of 10 doctors recommend White-teeth
  toothpaste to their customers
• People using Lose-the-Fat pills lost an average
  of 40 pounds over a 12-month period.
• Seventy percent of high school dropouts spend
  some time in jail over the span of their lives.

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• The smoke from a cigarette contains tar, which
  is made up of more than 4,000 chemicals,
  including over 60 known to cause cancer. Smoking
  causes almost 90 of lung cancers. More than 7
  million current and former smokers suffer from
  chronic obstructive pulmonary disease. About 80
  to 90 of COPD deaths are caused by smoking.

What is the author trying to persuade you of?
What statistics are used? How are statistics
convincing?
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Okay, lets see if you can differentiate between
the four techniques weve learned so far.
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Come on in to Betta Burger today! We use top
quality beef! Fresh vegetables! Home-made buns!

• Which propaganda technique is being used here?
• bandwagon
• testimonial
• glittering generalities
• citing statistics

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• I'm passionate about Proactiv because it
  worked for me and it gave me so much confidence.
  Today I can tell you that I'm a very confident
  woman because I love my skin."

• Which propaganda technique is being used here?
• bandwagon
• testimonial
• glittering generalities
• citing statistics

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Professor James Catterall did his research with
340 8th-12th graders of low socioeconomic status.
His research found students who took music
lessons experienced an 87 percent increase in
math scores, and 40 percent also increased in
reading, history, geography, and social skills in
comparison with students who took no music
lessons.

• Which propaganda technique is being used here?
• bandwagon
• testimonial
• glittering generalities
• citing statistics

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• Which propaganda technique is being used here?
• bandwagon
• testimonial
• glittering generalities
• citing statistics

• All the best looking girls are wearing
  Skirty-Girl swimsuits. Buy yours today and join
  them on the beach for more fun than youve ever
  had!

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The best hunters ALL wear Camo-Wear! No
Camo-wear, no game!

• Which propaganda technique is being used here?
• bandwagon
• testimonial
• glittering generalities
• citing statistics

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• I used to be a very slow reader, but now I read
  pretty quickly! How did I do it? Well, I just
  started reading more. After several books, I
  realized I was reading much faster. Practice
  does make perfect!

• Which propaganda technique is being used here?
• bandwagon
• testimonial
• glittering generalities
• citing statistics

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• Best Bikes! Top of the line bikes! The
  coolest on the market! Theyre AWESOME! Get a
  BEST Bike, so YOU can be the BEST!

• Which propaganda technique is being used here?
• bandwagon
• testimonial
• glittering generalities
• citing statistics

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• Did you know that cigarettes contain over 4,000
  chemicals? Did you know that 60 of these
  chemicals have been proven to cause cancer? I
  hope you make the smart choice and never smoke.

• Which propaganda technique is being used here?
• bandwagon
• testimonial
• glittering generalities
• citing statistics