MKT 571 Read, Lead, Succeed/Uophelpdotcom

1
MKT 571 Read, Lead, Succeed/Uophelpdotcom

• For more course tutorials visit
• www.uophelp.com

2
MKT 571 Entire Course

• For more course tutorials visit
• www.uophelp.com
•  
• MKT 571 Week 1 Assignment Marketing Environment
  Simulation and Summary
• MKT 571 Week 1 Quiz
• MKT 571 Week 1 DQ 1
• MKT 571 Week 1 DQ 2
• MKT 571 Week 1 Summary
• MKT 571 Week 2 Team Assignment New Product Launch
  Marketing Plan, Part I
• MKT 571 Week 2 DQ 1
• MKT 571 Week 2 DQ 2
• MKT 571 Week 2 Quiz
• MKT 571 Week 2 Summary
• MKT 571 Week 3 DQ 1
• MKT 571 Week 3 DQ 2
• MKT 571 Week 3 Summary

3
MKT 571 Final Exam Guide (New)

• For more course tutorials visit
• www.uophelp.com
•  
• 1.         Which component of a marketing audit
  includes major developments in income, prices,
  savings, and credit that affect the company?
•             Technological
•             Political
•             Economic
•             Cultural

4
MKT 571 Final Exam Guide

• For more course tutorials visit
• www.uophelp.com
•  
• 1) Which of the following is most closely
  associated with a proactive marketing
  orientation?    A.  It involves delivering
  superior value.    B.  It is about understanding
  and meeting customers expressed needs.    C. 
  It represents the make and sell" philosophy.  
   D.  The marketer focuses on the customers
  latent or hidden needs.

5
MKT 571 Week 1 Assignment Marketing Environment
Simulation and Summary (2 Sets)

• For more course tutorials visit
• www.uophelp.com
•  
• This Tutorial contains 2 Sets of Paper
• Complete the Marketing Environment Simulation and
  Summary in My Marketing Lab.
• Save your results report from the simulation to
  your computer.Click the Assignment Files tab to
  submit your assignment.

6
MKT 571 Week 1 DQ 1

• For more course tutorials visit
• www.uophelp.com
•  
• What have been the major marketing trends in the
  last decade?
• What new marketing trends do you anticipate in
  the next 10 years?

7
MKT 571 Week 1 DQ 2

• For more course tutorials visit
• www.uophelp.com
•  
• UOP has been the darling of Wall Street during
  the last few years. They offer some of the
  highest profit margins of any company in America
  today. And UOP has had a fine record of growing
  both revenue and profits. They are, by far, the
  largest private university in the Country.
• From a marketing standpoint what do you think UOP
  is doing well? What areas do you think can be
  improved?

8
MKT 571 Week 1 Quiz

• For more course tutorials visit
• www.uophelp.com
•  
• 1.      Which of the following is correct about
  marketing management?
• 2.      Which of the following industries is most
  likely to use database marketing?
• 3.      The Soccer World Cup is promoted
  aggressively to both companies and fans. This is
  an example of marketing a(n)
• 4.      How does the market demand curve change
  (as a function of marketing expenditure) during
  recession?
• 5.      Marketing is considered both an art and a
  science. How do the 4ps, or marketing mix, help
  us bridge the gap between art and science?

9
MKT 571 Week 1 Summary

• For more course tutorials visit
• www.uophelp.com
•  
• Write a Short Summary about this week

10
MKT 571 Week 2 DQ 1

• For more course tutorials visit
• www.uophelp.com
•  
• This week we are reading about "branding".Here
  is a recent article on the subject.Comments
  please.http//www.ksbw.com/money/21467497/detail.
  html.

11
MKT 571 Week 2 DQ 2

• For more course tutorials visit
• www.uophelp.com
•  
• We are entering a real crowded and mature market
  with our CNN product. (Read class case
  introduction). Here is a two part DQ.1.
  Describe the overall strategy we should adopt to
  maximize our potential for success.
• 2. In one sentence write your positioning
  statement for the product

12
MKT 571 Week 2 Quiz

• For more course tutorials visit
• www.uophelp.com
•  
• 1.      When purchasing, in which state does the
  consumer set a minimum acceptable cutoff level
  for each attribute and then makes a buying
  decision?
• 2.      Which of the following would consumers
  associate closely with a brand?
• 3.      Which of the following is used to
  determine a competitive frame of reference for
  brands to compete against other brands due to
  their closeness as substitutes?
• 4.      Which other dimension is the VALS
  classification system based on besides consumer
  motivation?
• 5.      What other dimension helps market
  segments be measurable, substantial, accessible,
  and differentiable?
• 6.      Which offer factor does an organizations
  marketing strategy focus on  segmentation,
  targeting, and

13
MKT 571 Week 2 Summary

• For more course tutorials visit
• www.uophelp.com
•  
• Write a Short Summary about this week Learning
•  

14
MKT 571 Week 2 Team Assignment New Product Launch
Marketing Plan, Part I

• For more course tutorials visit
• www.uophelp.com
•  
• Create a product launch plan of no more than
  1,050 words for 2 markets (domestic and
  international). 
• Include the following components for both
  markets
• Market needs
• Market growth
• A brief SWOT Analysis
• Potential competition
• Product offering and product definition
• Product identification
• Justification for your choice of product
• A 10-question survey that you will use for your
  final marketing plan, that collects additional
  primary data about the buyers

15
MKT 571 Week 3 DQ 1

• For more course tutorials visit
• www.uophelp.com
•  
• What do you think are the most important
  characteristics/attributes of successful sales
  people? Discuss BTW Sales is part of the
  marketing function.

16
MKT 571 Week 3 DQ 2

• For more course tutorials visit
• www.uophelp.com
•  
• You are working at Johnson Johnson and one of
  your responsibilities is to set prices for new
  drugs. The firm has invented a cure for Aids and
  is protected by patent. The cost for the one time
  injection that cures the disease is 100 and
  includes amortization of the development cost
  (The 1 billion cost to develop the product is
  included in the 100) and the cost raw materials.
  Assume that insurance companies currently spend
  200,000 to treat an Aids patient. Assume 20 of
  the world population is covered by insurance or
  socialized medicine. 
• What price do you charge for the treatment?
  Defend your answer. Consider all your
  stakeholders. (Including your stock holders)
• Hint. You won't find the answer to this hummer in
  your text. Also don't spend too much time trying
  to quantify your answer. I'm looking more for
  your top of mind solution to this one.

17
MKT 571 Week 3 Individual Assignment Segmentation
and Target Market Paper

• For more course tutorials visit
• www.uophelp.com
•  
• Write a white paper on a company of your choice
  and discuss the market segmentation within that
  industry along with the target market for the
  company and the selection process for that target
  market. 
• Required Elements
• No more than 1200 words
• Include demographic, psychographic, geographic,
  and behavioral characteristics for the selected
  company.
• A positioning statement for the company with
  careful consideration of their brand and strategy
• Paper is consistent with APA guidelines.
• Click the Assignment Files tab to submit your
  assignment.

18
MKT 571 Week 3 Learning Team Deliverable
(Marketing Objective)

• For more course tutorials visit
• www.uophelp.com
•  
• Complete the Learning Team Deliverable. Related
  Tutorials
•  

19
MKT 571 Week 3 Quiz

• For more course tutorials visit
• www.uophelp.com
•  
• 1.      Which of the following is the most
  closely related with organic growth of an
  organization?
• 2.      Which of the following is the level at
  which the products primary characteristics
  operate?
• 3.      ----------------is the ability of a
  company to prepare on a large-scale basis
  individually designed products, services,
  programs, and communications.
• 4.      Product-line analysis provides
  information for two key decision areas
  product-line length and --------------------.
• 5.      Some firms might delay the launch of
  their products until after the competitor has
  borne the cost of educating the market. Such an
  entry is called--------------------entry.

20
MKT 571 Week 3 Summary

• For more course tutorials visit
• www.uophelp.com
•  
• Write a Short Summary about this week

21
MKT 571 Week 4 DQ 1

• For more course tutorials visit
• www.uophelp.com
•  
• Let's assume that our overall objectives for the
  ReCharge bar is to generate 300 million in year
  1 sales and capture the 1 market share position
  in the U. S market. Describe your Distribution
  strategy to allow these lofty goals to be
  accomplished. 
•  
•  

22
MKT 571 Week 4 DQ 2

• For more course tutorials visit
• www.uophelp.com
•  
• Let's assume that The Recharge Bar has been
  wildly successful and we have achieved all our
  major objectives in the U. S. market by the end
  of year three. Should we consider expanding our
  distribution globally? What are some of the major
  factors that we need to be aware of and plan for?
  In other words, what makes marketing on a global
  basis more difficult than simply distributing our
  product nationally?

23
MKT 571 Week 4 Quiz

• For more course tutorials visit
• www.uophelp.com
•  
• 1.      Which marketing system is another channel
  development in which two or more companies put
  together resources to exploit an emerging market
  opportunity?
• 2.      What type of distribution places the
  goods or services in as many outlets as possible?
• 3.      What type of marketing channel consists
  of an independent producer, wholesaler(s), and
  retailer(s)?
• 4.      Which companies have launched a website
  without any previous existence as a firm?
• 5.      Which strategy uses the manufacturers
  advertising, promotion, and other forms of
  communication to persuade consumers?
• 6.      What is simple way to engage in
  international marketing?
• 7.      When companies estimate the demand and
  costs associated with alternative prices, they
  will choose the price that produces

24
MKT 571 Week 4 Summary

• For more course tutorials visit
• www.uophelp.com
•  
• Write a Short Summary about this week

25
MKT 571 Week 4 Team Assignment New Product Launch
Marketing Plan, Part II

• For more course tutorials visit
• www.uophelp.com
•  
• Complete a market segmentation of no more than
  1,400 words for your buyers. Be sure to include
  the following
• Detail the target market profiles, key buying
  behaviors, and decision motivators for your
  consumer and organizational target markets.
• How you will manage each stage of the PLC and
  include tactical plans for the Four Ps at each
  stage
• Expanding on your product offering from Week 2,
  provide the product mix for your team's new
  offering including features and benefits,
  branding, any other products in its line, its
  differentiating characteristics from competitive
  or substitute products, packaging and labeling,
  and warranties and guarantees.
• Create a new positioning statement for your
  product, and provide justification for your new
  positioning strategy.

26
MKT 571 Week 5 DQ 1

• For more course tutorials visit
• www.uophelp.com
•  
•  Let's assume our objective for ReCharge is to
  deliver 300 million in first year sales and to
  capture the 1 market share position in the
  category by the end of our first full year of
  operation.
• (BTW. Setting marketing objectives prior to
  developing strategy is real important)
• What should our promotional budget be? Why? What
  methodology did you use to come up with your
  budget?

27
MKT 571 Week 5 DQ 2

• For more course tutorials visit
• www.uophelp.com
•  
• Instead you're going to get a chance to get your
  creative juices going and to hopefully have some
  fun doing it.
• Each of you will demonstrate your creative
  approach to the ReCharge Bar by developing a TV
  commercial, radio spot or magazine ad. You don't
  need to get fancy with the graphics. You can
  verbally describe what is going on. But write the
  actual copy for your ad.
•  You will need to restate your target audience
  and positioning. You won't be able to max out
  your points if you forget.

28
MKT 571 Week 5 Individual Assignment Client Pitch
Presentation

• For more course tutorials visit
• www.uophelp.com
•  
• Select a current product with which you are
  familiar, and pitch a new Integrated Marketing
  Communication plan (IMC) to your client.
• Create a Microsoft PowerPoint presentation of
  8-10 slides that includes the following
  components 
• Identify any considerations you will need to
  employ to build and maintain the brand and
  customer loyalty.
• Create a print ad and a video broadcast for the
  product featuring your new strategy (Youtube TM,
  video, or power point storyboard is acceptable).
• Click the Assignment Files tab to submit your
  assignment.

29
MKT 571 Week 5 Learning Team Deliverables
(Marketing Concepts)

• For more course tutorials visit
• www.uophelp.com
•  
• Complete the Learning Team Deliverable.

30
MKT 571 Week 5 Quiz

• For more course tutorials visit
• www.uophelp.com
•  
• 1.      Mountain Dew is brand known for
  sponsorships of adventure events such as
  snowboarding and skateboarding competitions. What
  is the most likely objective of Mountain Dews
  sponsorship of these events?
• 2.      When a consumer considers a product or
  service, he or she will choose whichever product
  or service delivers the highest
• 3.      Selective price cuts, intense promotional
  blitzes, and occasional legal action are
  commonplace in the strategic design of
• 4.      Companies provide rewards to customers
  who buy often and in substantial amounts. These
  reward schemes are refered to as
• 5.      An insider trading crisis for an
  organization is what type of public realtions
  crisis?

31
MKT 571 Week 5 Summary

• For more course tutorials visit
• www.uophelp.com
•  
• Write a Short Summary about this week

32
MKT 571 Week 6 Quiz

• For more course tutorials visit
• www.uophelp.com
•  
• 1.      Which of the following is true regarding
  a marketing audit?
• 2.      A marketing audit typically best
  cinducted by a(n)
• 3.      Which of the following is likely to be an
  important trend in marketing in the future?
• 4.      Straight extension of the product means
• 5.      Which of the following is an example of a
  communication metric used for measuring the
  performance of marketing plans?
• 6.      A PR practitioner may be subject to
  conspiracy in these situations when the
  practisioner participates in illegal action,
  counsels or guides the illegal policy, takes part
  in it, or

33
MKT 571 Week 6 Summary

• For more course tutorials visit
• www.uophelp.com
•  
• Write a Short Summary about this week

34
MKT 571 Week 6 Team Assignment Investor Pitch
Presentation (New Product Launch Marketing Plan,
Part III)

• For more course tutorials visit
• www.uophelp.com
•  
• Pitch your Learning Team's new product to the
  class using a Microsoft PowerPoint presentation
  of 10-15 slides. 
• Include the following key components from your
  New Product Launch Marketing Plan
• Executive summary
• Situational analysis
• Market growth potential and competitive analysis
• Segmentation, target market, and positioning
• Pricing and distribution strategies
• Marketing communication plan
• Financial information(including forecasting
  demand, break-even, sales, promotional budget,
  and marketing

35
MKT 571 Week 6 Team Assignment New Product Launch
Marketing Plan, Part III

• For more course tutorials visit
• www.uophelp.com
•  
• Complete the final phase of your New Product
  Launch Marketing plan. Using the sample Marketing
  Plan in Marketing and Management (pp. 60-65),
  consider your product launch to date, reflect on
  additional learning, and refine to create a
  Marketing Plan for your new product.  Your plan
  should be no more than 3,500 words. Be sure to
  include the following
• Executive summary
• Situational analysis
• Market growth potential and competitive analysis
• Segmentation, target market, and positioning
• Pricing and distribution strategies
• Marketing communication plan

36
MKT 571 Read, Lead, Succeed/Uophelpdotcom

• For more course tutorials visit
• www.uophelp.com