Independent living in ITALY

1
Independent living in ITALY

• Anneli Okkonen/Finpro Italy
• April, 2002

2
Independent living

• Italy
• UK
• Germany
• Benelux

225 million people
3
Research structure

• Health and social care system
• Elderly people as a target group
• Home care market
• Special housing market
• Doing health care business
• Conclusions and recommendations

4
Independent living

5
Italy

TRENTINO- ALTO ADIGE
LOMBARDIA
FRIULI- VENEZIA GIULIA
VALLE DAOSTA

VENETO

• Milan

PIEMONTE
EMILIA-ROMAGNA
LIGURIA
TOSCANA

• 58 million
• inhabitants
• 10 million
• over 65

MARCHE
UMBRIA
ABRUZZI
LAZIO

• Rome

MOLISE
CAMPANIA
PUGLIA
SARDEGNA
BASILICATA
CALABRIA
SICILIA
6
Social features
worlds oldest population lowest birth rate

• enjoy the life
• social contacts

seniors appreciated in family
7
Where the Italian granny lives (over 65)
caregivers
At home with spouse/child 68

• Family members

• Private nurse
• (often extra-European)

At home alone 30

• Volunteer
• organisations

• Local health unit/
• Municipal social worker

In institute 2

• Private business/non-profit
• organisation

Tot. 10.370.000
8
Health Care expenditure

• total EUR 83 billion

PRIVATE
30
PUBLIC
70
9
Service production

GP HOSPITAL LABORATORY SPECIALIST NURSING
HOMES HOME CARE DENTIST

public
private
10
Policy

• minimum social pension 516 EUR
• excellent employee pension benefits

• money transfers for families rather
• than services

11
National objectives in home care

• qualified integrated home care
• service - networks

• development of home hospital
• scheme - monitoring

• day centres and temporary stays in nursing homes

12
Municipalities services for elderly
13
Volunteers associations role

• listening 40
• entertainment 36
• education 25
• assistance 25

14
Problems in increasing technical solutions in
home care

• Administrative
• development of
• reimbursement system
• lack of professional nurses

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Players client groups
GRANNY
GP
Private caregivers - nursing homes - home care
providers - volunteer organisations
HOSPITAL
SOCIAL SERVICES
FAMILY
DISTRICT
LOCAL HEALTH UNIT
MUNI- CIPALITY
REGION
Italian partner
FINNISH PRODUCTS AND SERVICES
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Hot business areas - ITALY

• Emergency monitoring by call centres
• health
• gas, water, burglar

telephone gsm satellite Internet

Call centres

• Transmission of
• biosignals
• imaging

e-cards
Networks between professionals

e-learning


Portals
17
Future product needs for elderly - ITALY
18
Challenges for Finnish companies

• - low price level
• - fragmented market
• - long distribution chain
• - local service culture
• - partner choice

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Opportunities for Finnish companies

• big market in Europe
• limited own high tech
• innovative and open marketplace
• seniors wealthy and appreciated
• big wireless market