Introduction to Multimedia

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Information Networks for the Future Workshop 6
Lan Anh Tran and Shoba TegginmathLecturers in
Information SystemsVictoria University of
WellingtonHanoi 2 6 December 2002
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DAY 1 - Section 1
Introduction to Web Sites and Multimedia

• Presenter Shoba Tegginmath

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Workshop Objectives

• At the end of the workshops, participants will be
  able to
• To create a web page
• Be able to select appropriate online resources
• Link electronic documents to a web page
• Link multimedia documents to a web page

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Todays Objectives

• Introduction of participants
• Session1
• Introduction to web sites
• Building web sites
• Building multimedia applications
• Evaluation and testing
• Session 2
• Concepts of multimedia

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• People retain only 20 of what they see and 30
  of what they hear. But they remember 50 of what
  they see and hear, and as much as 80 of what
  they see, hear and do simultaneously
• Computer Technology Research Corporation

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Introduction to Web Sites

• Todays library web sites
• Online content versus print sources
• The library as an electronic portal
• Victoria University of Wellington Library web
  site http//www.vuw.ac.nz/library
• A rich new area for librarians
• Some drawbacks
• Access to computers and the internet
• Fewer people physically visiting libraries

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Building Web Sites

• Information Architecture (IA)
• Planning what you want your site to do
• Constructing a blueprint
• Building the website
• 5 Step Plan
• Define your goals
• Define your audience and competitors
• Site content
• Site structure
• Visual Design
• Source www.webmonkey.com

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Define Your Goals

• Establishes a clear, well-documented idea of your
  site
• Identify who will define the goals the key
  players
• Determine
• Scale of project
• time available
• to decide on formal or informal approach
• Involve everyone in the company ask questions
• Filter the answers
• Design document site goals

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Audience

• Example Web site to sell cars
• Buyers those who need a car now, those who need
  a car in 2 months, people thinking of buying
  sometime in the future
• Sellers, Dealers,
• Others browsing website, those trying to learn
  who built the web site, possible investors, etc.
• Audience for a Library Web site ???

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Competitive Analysis

• Know your competitors, need to be aware of what
  other sites are doing
• Browse other sites
• Evaluate other sites

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Competitive Analysis continued

• Some criteria

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Site Content

• Use list of goals to
• identify content
• functional requirements
• Content inventory
• Group and label content

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Site structure

• Define Navigation
• Site structure listing
• Section 1
• Section 1.1
• Section 1.2
• Section 2
• Section 2.1
• Section 2.1.1
• Section 2.1.2
• Section 3

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Visual design

• Layout Grids
• Design sketches and Page mock-ups
• Design document

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Group Task

• Plan a web site for your organisation
• Plan what you want your site to do
• Identify the key players - who will define the
  goals
• Identify audience, competitors

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Multimedia

• What is multimedia?
• Multimedia is the buzzword of the last decade and
  as a buzzword it gets overused like anything
  these days. So its important to start with a
  definition
• At the most basic level, multimedia is the use of
  a computer to present and combine text, graphics,
  audio, and video with links and tools that let
  the user navigate, interact, create, and
  communicate
• Hofstetter

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Why is it Important?

• Some have argued that multimedia is changing the
  face of some of our most basic activities like
  education, entertainment, and business.
• Its growth is directly linked to the growth of
  the internet

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Where is multimedia used?

• Business and Advertising
• Electronic Publishing
• Teaching and Learning
• Mass Media
• Entertainment

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Business and Advertising

• Merchandising Kiosks
• Video Merchandising
• Virtual Shopping
• Brand Recognition
• Multimedia Travel Systems
• Financial News Services
• Product Demonstrations
• Corporate Training

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Teaching and Learning

• Corporate training is already a 200 billion
  dollar industry eLearning in both the private
  and public areas is tipped to be the next big
  Killer app on the Internet
• Explore Learning Websites
• London Fashion College
• Balfours

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Mass Media

• A Nielsen study suggests that Internet users
  spend more time online than TV viewers spend with
  their VCRs
• CNN
• MSNBC
• MTV
• CNET
• Tech TV

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Entertainment

• The computer games industry was worth around US
  6 billion in 1999. The market continues to grow
  and there are many opportunities to design
  innovative software to reach underdeveloped
  markets.
• Shockwave.com
• Ifilm
• Universal Studios
• Move Your Mojo
• CBS Sportsline