Marco Conte

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Living Labs in Open Innovation Functional
Regions

• Marco Conte
• ESoCE Net
• Leiden, 22-24 June 2009

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Background and motivation

• Europe struggles to translate technological
  excellence (high numbe of patents) into
  successful business cases
• Gaps identified
• Insufficient ability to vertically integrate of
  complementary competencies at SMEs level. SMEs
  must be organised in collaborative networks.
• Lack of mechanisms and processes for the use
  validation of business opportunities originated
  by the industry
• Insufficient capability of accessing new,
  complementary competencies, especially at
  international level,
• Scarce availability and/or difficult access to
  knowledge resources, necessary to support the
  innovation processes within SMEs.
• Insufficient readiness to collaboration of SMEs
  personnel
• Lack of consolidated processes for allowing the
  involvement of Customers, End-users and Citizens
  in the development process of new products and
  services (minimization of risks).

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Open Innovation Functional Regions and Living
Labs

• A new model is needed, which overcomes Clusters
  and Incubation approaches, and that explicitly
  integrates the revolutionary potential of the
  individuals powered by the Internet in peer to
  peer KBS professional communities and in user
  driven innovation communities.
• The Open Functional Region Model, Constitutive
  concepts and organizational elements, within the
  Concurrent Innovation Paradigm
• The collaborative industrial clusters, the KBS
  professional Communities, The Living Lab as user
  communities enabled to drive innovation trough a
  PPPP People Private Public Partnership
• Living Labs and ENoLL a European User Driven
  Movement with exceptional momentum

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Living Labs and User Driven Open Innovation

• Living Labs are User Drive Open Innovation
  Ecosystems functional regions where
  stakeholders have formed a Public-Private-People-P
  artnership (PPPP) of firms, public agencies,
  universities, institutes and users all
  collaborating for creating, prototyping, and
  validating new service-products in real-life
  contexts. Such contexts are cities, villages and
  rural areas as well as industrial plants.
• A Living Lab empowers users to drive research,
  development and innovation for ICT based services
  addressing major socio-economic issues (energy
  and environment well being, e-health and
  inclusion media and creativity logistics and
  manufacturing regional development)

• Bringing users early into the creative process,
  accessing the Collective Intelligence
• Bridging the innovation gap between technology
  development and the uptake of new products and
  services
• Allowing for early assessment of the
  socio-economic implications of new technological
  solutions

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User-driven Open Innovation Functional Region
scenario
Regional Cluster Industry and Research Entities
Company
Research Centre
Public Institution
VPC
VPC
University
Living Lab User community
Social Settings
LL client
Social Community
New product/ Service Co-creation
LL Collaborative ICT Infrastructure
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Action space for Living Labs along the
technology adoption cycle
Reality Check
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LLAB Innovation Vortex for Reality Breeding From
Promising Ideas to solve user needs to validated
opportunities for the ICT service market
Ideas Competition
Development
Improved capacities for SMEs, including
micro-entrepreneurs, to develop, validate and
integrate new ideas and rapidly scale-up their
services and products from their local region to
other regions with different characteristics
Concept
User Driven Demand Creation
LLab Innovation Vortex
Evolution
Deployment

• Validated Opportunity
• Service/Product
• Market demand
• Collaborative Enterprise

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Functional Region Motivations

• Regions
• To create new jobs by strengthening the local
  economy and by supporting SMEs, in accordance
  with the main guidelines of the European
  Commission
• To connect all the regional actors and
  stakeholders in an integrated Ecosystem
  (industry, academia, public demand actors)
• To establish a tool to evaluate the impact of
  regional development policies
• Industry (mainly SMEs)
• To integrate vertically complementary
  competencies and combination of ideas
• To establish mechanisms and processes for the
  commercial evaluation of ideas
• To facilitate the access complementary
  competencies, especially at international level,
  to implement innovative ideas (from innovative
  projects to innovative start-ups)
• To identify of new business models for exploiting
  the new product / services
• To connect with the actors of the Public Demand
• Consumers
• To raise the level of awareness of use scenarios
  enabled by new technologies
• To overcome the lack of interaction with industry
  to support product / service development process

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Hundreds of public bodies, including
Municipalities, Innovation Agencies,
Universities... Thousands of companies,
especially SMEs clusters Hundreds of thousands of
final users organized in user communities
129 ENoLL Members including 10 outside EU
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Building the foundations of ENoLL Open
Innovation System
LLAB

• Creating an Open Systemic Innovation Environment
  for the development of Europe
• Conceptual Framework
• Business Model
• Legal Framework
• ICT Infrastructure
• Stakeholders Communities
• SMEs protagonist
• Citizens empowerment
• Challenge driven pilots

LLAB
LLAB
LLAB
LLAB
Legal
Fostering the socio-economic growth and the
development of Social/Territorial Capital
ICT
Policy
Biz M
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Open System of Living Labs Communities
ENoLL Domain Networks
energy
LL-Partners
health
media
Reciprocal influence and synergy among Communities
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Challenges / opportunities

• To support the various elements (clusters,
  professional communities, Living Labs) of the
  functional regions by the utilisation of the COIN
  service platform
• To reach new sectors
• To provide interoperability services between
  Living Labs