Membership Blitz

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Membership Blitz The Fundamentals
Presenters Dean Hoffman National
Membership Chair Carolynne Muldoon National
Membership Vice Chair
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Membership Blitz

• Mark your Calendar!
• National Membership Blitz Day
• April 8, 2009

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Membership Blitz

• What is a Membership Blitz?
• A one-day event that is dedicated to increasing
  membership.
• Volunteers will spend 2-3 hours on April 8, 2009
  making calls.

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Membership Blitz

• Why hold a membership blitz?
• Proven method of recruiting new members and
  retaining lapsed members.
• Chapters size will increase Your visibility
  and revenue will too!
• Great opportunity to recruit new volunteers for
  your chapter.

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Membership Blitz
Who Participates?

• As many folks as possible. More volunteers, more
  calls, more members!
• Everyone at the National Office will be
  participating too.

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Membership Blitz

• Getting Started
• Determine the venue for the blitz.
• Best to gather at one location because of the
  energy that can be created.
• Office space from a carrier or chapter member.
• Hotel banquet room.
• Volunteers dining room can work too!

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Membership Blitz

• Prospect List
• Essential piece of the membership blitz
• Managing General Agents
• Insurance Carriers
• Encourage each volunteer to bring 5 10
  prospects
• eCommerce download prospective and temporary
  member list
• NAHU will provide lapse member list
• Cross check your list and remove all current
  members

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Membership Blitz
Rally Your Team

• Ask your local board
• Ask your membership
• Ask your colleagues

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Membership Blitz

• Make it Competitive!
• Brings the most prospective member names.
• Recruits the first new member.
• Recruits the most new members.
• Retains the most new members.
• Stays the longest.

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Membership Blitz

• Give Prizes!
• Gift Certificates
• Cash
• Golf Balls
• Comp local event registration

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Membership Blitz

• Blitz Day Preparation
• Greet each volunteer and make sure they feel
  welcome.
• Have telephone scripts ready.
• Have call sheets ready.
• Membership applications.
• Each volunteer is ready and feels confident
  before they begin making calls.

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Membership Blitz

• Selling Membership Tip
• Ask each volunteer why they joined, post the
  responses and display for all to see!

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Membership Blitz

• Why should people join?
• Your voice in Washington
• When NAHU talks, Congress listens
• HUPAC
• Safety in numbers
• NAHU members The best and the brightest
• Publications, HIU and eNews
• Educational opportunities
• National meetings
• Members only discounts
• Networking and Social events

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Membership Blitz

• End of Blitz day
• Follow up!
• Track and report results.
• Recognize volunteers and success of the blitz!

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Membership Blitz

• Download the Membership Blitz Tips and Resources
• Handbook
• http//www.nahu.org/members/tools.cfm

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Membership Blitz

• Blitz Day Ideas?

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Membership Blitz

• Questions?

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Membership_at_nahu.org

• Illana Maze, Senior Vice President of Marketing
  Development703-276-3810 imaze_at_nahu.org
• Melanie Gibson, Director of Membership703-276-381
  1 mgibson_at_nahu.org
• Dianne Sautkulis, Director of Corporate
  Relations703-276-3813 dsautkulis_at_nahu.org
• Ulla Boshigt, Membership Coordinator703-276-3814
  uboshigt_at_nahu.org
• Robin Moore, Membership Assistant703-276-3802
  rmoore_at_nahu.org

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NAHU Membership
Dean M. Hoffman deanhoffman_at_wi.rr.com Carolynn
e Muldoon cmuldoon_at_cobenefits.net