COMMUNICATION

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COMMUNICATION
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COMMUNICATION

• Framework for Communication
• Communication Theories
• Communication Models
• The Communication Process
• Goals and Purposes of Communication

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Communication Theories

• Communication theories address a variety of areas
  and contexts
• Verbal and Nonverbal Messages
• Interpersonal/Relational
• Cultural
• Group/Organizational/Public Communication
• Mass Communication

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Public Relations borrows from several theory areas

• This would depend on the goals, purposes,
  objectives, and context for communication.
• Basic messages from Information Theory
• Public communication from Rhetorical Theory
• Mass communication Theories

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Examples of Mass Communication Theory applied
toPublic Relations

• Two-Step Flow Theory
• Spiral of Silence

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Public Relations Models

• Grunig-Hunt Models
• Press Agentry/Publicity Model
• Public Information Model
• Two-Way Asymmetric Model
• Two-Way Symmetric Model

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The Communication Process
SEMDR
SEMDR
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SEMDR Communication Process
Source Encoding Message Decoding Receiver
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Communication Process Model

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Communication Process Elements

• Source-origin of communication
• Message-content of the message
• Encode-translates idea into message
• Decode-breaks down the message
• Receiver-targeted message recipient
• NOTE Processing and feedback necessary by all
  parties involved.

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What are some barriers to communication?

• Clue Inhibits the message from being received.

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What are some of the contexts in which
communication occurs?

• Clue Two workers engaged in a planning meeting
  for a campaign
• Answer Interpersonal communication

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Our words our open to interpretation.....

• Can you think of an example?

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Theyre only words..

• Cant we all just get along?
• I never inhaled.
• If they dont fit, you must acquit.
• but we remember them.

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Some words stay in the lexicon..

• Hanging chads
• Embeds
• Would they be understandable in all contexts?

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Symbols

• What symbol is used to identify your school?
• Why would organizations like your school want to
  use symbols?
• What are some organizational symbols that are
  evident on campus?

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Semantics

• Are there any differences here?
• I want you to use the color red to identify our
  logo.
• I want you to use fire engine red to identify our
  logo.

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Points to remember

• The message must be clear to all parties.
• Write and speak with the audience in mind.

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Can you identify some recent problems that some
organizations have had with communication?

• Clue Corporations

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Goals/Purposes of Communication

• To inform, persuade, motivate, or build
  understanding

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Hierarchy of Communication

• Goal/Purpose
• Objective
• Planned approach
• Research
• Write
• Edit/Rewrite