Business Communication Courses by mgu.edu.in

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COURSE CODE BCOM 12Course business
communication

• Unit -1 AN INTRODUCTION TO COMMUNICATION

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OBJECTIVES

• Learn the concept of communication
• Explain the objectives of communication
• Elaborate the types of communication
• Discuss the process of communication
• Explore the 7Cs of communication
• Detail on the ethical context of communication

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INTRODUCTION

• Communication involves conveying information or
  message between a sender and the intended
  recipient. Therefore, communication can be
  defined as the activity of conveying information
  from one entity to another. Communication forms
  the most important part of not only your personal
  life but also your professional career. For
  example, you want to implement some new ideas in
  your organization so as to solve problems that
  have troubled others. However, the new ideas will
  not be implemented properly unless you
  communicate your ideas to someone else.
  Therefore, communication skills are important for
  your career so that you are able to make valuable
  contribution to not only your organization but
  also to your professional career.

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DEFINITIONS OF COMMUNICATION

• According to Oxford English Dictionary,
  Communication means the imparting, conveying, or
  exchange of ideas, knowledge, etc., whether by
  speech, writing, or signs.
• According to Cyril L. Hudson, Communication in
  its simplest form is the conveying of information
  one person to another.
• In the words of Keith Davis, Communication is
  the process of passing information and
  understanding from one person to another.

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OBJECTIVES OF COMMUNICATION

• To exchange information
• To provide advice and counseling
• To issue orders and instructions
• To impart education and training
• To motivate
• To raise morale
• To give suggestion
• To persuade
• To warn

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TYPES OF COMMUNICATION

• On the basis of channel used
• Formal Communication
• Informal Communication
• On the basis of direction
• Upward Communication
• Downward Communication
• Horizontal Communication
• Diagonal Communication
• On the basis of means used
• Verbal Communication
• Nonverbal Communication
• Written Communication
• Visual Communication

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COMMUNICATION PROCESS

• Sender Refers to a party or agent who sends the
  intended message to another party or agent.
• Encoding Refers to a process that puts the
  thoughts in a framework of symbols or words.
• Message Refers to the collection of symbols or
  words that together convey the intention of the
  sender.
• Decoding Refers to the process of deciphering
  the received message and understanding its
  intended meaning.
• Receiver Refers to a party or agent who receives
  the sent message.
• Feedback Refers to the response of the receiver
  to the message of the sender.

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SEVEN CS OF EFFECTIVE COMMUNICATION

• Clarity Requires that a simple language should
  be used in communication.
• Completeness Implies that communication should
  contain all the necessary information to get the
  response from the sender.
• Conciseness Implies that the message should be
  free from superfluous details.
• Consideration Requires preparing the message
  keeping the recipient in mind.
• Correctness Implies that the message should
  state accurate facts and figures.
• Concreteness Implies that the message should be
  specific and to the point.
• Courtesy Constitutes one of the important
  elements of an effective business communication.

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BARRIERS TO COMMUNICATION

• Psychological Barriers Occur due to discrepancy
  in the perception of the receiver or the sender.
• Personal Barriers Comprises factors, such as
  attitude towards superiors, colleagues, and other
  employees working in the organization.
• Organizational Barriers Include those
  communication barriers that are caused because of
  excessive formality and rigidness in
  organizational structures.
• Socio-Psychological Barriers Involve factors
  like the psychological needs and feeling of a
  person, differences in attitudes, family
  background, and cultural differences.
• Semantic Barriers Refers to the difficulties
  that occur in communication because the same word
  or symbol is interpreted in different ways by
  different individuals.

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OVERCOMING THE BARRIERS

• Choose the right medium and right time for the
  information to be sent.
• Cultural barriers should be understood carefully
  and avoided as well.
• Right kind of language or words should be used
  that may have a positive effect on the receiver.
• Create a synergistic environment.
• Ensure that there is a two-way communication.
• Communication can never be effective without a
  proper feedback system in place.

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ETHICAL CONTEXT OF COMMUNICATION

• Ethics is about making the right or wrong
  decisions. The important characteristics of
  ethical communication are as follows
• Maintains a long lasting relationship with the
  readers
• Presents information without holding back any
  important points
• Makes sure that information provided is accurate
  and well- researched
• Maintains an honest approach and avoids
  falsehoods and deceptive statements

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SUMMARY

• Communication refers to a process of exchanging
  facts and ideas between two or more individuals.
• Formal and informal communication is classified
  on the basis of channel used. On the basis of
  direction, there are four types of communication
  such as upward, downward, horizontal, and
  diagonal. On the basis of means used
  communication can be of four types namely,
  verbal, non-verbal, written, and visual.
• Communication process involves six elements such
  as, sender, encoding, message, decoding,
  receiver, and feedback.
• 7 Cs of effective business communication involve
  clarity, completeness, conciseness,
  consideration, correctness, concreteness, and
  courtesy.
• Some of the barriers to effective communication
  are semantic barriers, psychological barriers,
  and organizational barriers.
• Ethics is about making the right or wrong
  decisions. An ethical communication is accurate
  and avoids language that manipulates or
  discriminates.