Communication

1
Communication

• Writing a Press Release
• Leadership 12

2
What is a Press Release?

• A press release or news release is a short news
  story that a group or person sends to the media
  to generate publicity.
• Feature stories are often generated from press
  releases.
• A press release is a very important tool for
  public relations.

3
Contents of a Press Release

• A press release contains
• A Headline which grabs the attention of the
  reader
• A written body which explains the event,
  accomplishment, award, etc. (5 Ws)
• Information about the group or individual
• Contact information

4
Press Release Format

• A Press release follows a standard journalistic
  format