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mailto: ckfarn@mgt.ncu.edu.tw

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Title: Author: CK Farn Last modified by: CKFarn Created Date: 4/5/1999 4:45:56 PM Document presentation format: Company: NCU Other titles – PowerPoint PPT presentation

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Tags: ckfarn | edu | mailto | mgt | ncu

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Title: mailto: ckfarn@mgt.ncu.edu.tw


1
?????????
  • ??????.?????
  • ???
  • mailto ckfarn_at_mgt.ncu.edu.tw
  • http//www.mgt.ncu.edu.tw/ckfarn
  • 2012.05 updated

2
??Internet Advertising Terminology
  • Ad views
  • Banner
  • Click (ad click)
  • Click through
  • Click ratio
  • Cookie
  • Effective frequency
  • Hit
  • Impressions
  • Reach
  • Visit
  • SEO Search Engine Optimization (reposition
    service)

3
Web Advertisement
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??????? Web
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4
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5
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6
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Source Morgan Stanley Technology Research.
7
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8
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9
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  • ?????? Banner ??
  • ??????????
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10
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11
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  • Click through rate
  • ???

12
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13
????
  • Navigation through a tree
  • Free text search

14
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15
???????? Reposition Service
  • ??????(Google/Yahoo) ???????
  • SEO Search Engine Optimization
  • ?????????????

16
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17
SEO ???????? Reposition Service
  • ??????(Google/Yahoo) ???????
  • ????
  • Navigation through a tree
  • Free text search
  • ?????????????

18
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19
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