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mailto: ckfarn@mgt.ncu.edu.tw
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Title: Author: CK Farn Last modified by: CKFarn Created Date: 4/5/1999 4:45:56 PM Document presentation format: Company: NCU Other titles – PowerPoint PPT presentation
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Title: mailto: ckfarn@mgt.ncu.edu.tw
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- mailto ckfarn_at_mgt.ncu.edu.tw
- http//www.mgt.ncu.edu.tw/ckfarn
- 2012.05 updated
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??Internet Advertising Terminology
- Ad views
- Banner
- Click (ad click)
- Click through
- Click ratio
- Cookie
- Effective frequency
- Hit
- Impressions
- Reach
- Visit
- SEO Search Engine Optimization (reposition
service)
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Source Morgan Stanley Technology Research.
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- Navigation through a tree
- Free text search
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???????? Reposition Service
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