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????????: B2B eC

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Title: Author: CK Farn Last modified by: ckfarn Created Date: 4/5/1999 4:45:56 PM Document presentation format: – PowerPoint PPT presentation

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Title: ????????: B2B eC


1
????????B2B eC
5
  • ????.?????
  • ???
  • mailto ckfarn_at_mgt.ncu.edu.tw
  • http//www.mgt.ncu.edu.tw/ckfarn
  • 2008.04 updated

2
B2B EC ?????
  • ?????????
  • ??????????
  • ??????????
  • ????
  • ???????
  • ??????????
  • ???????????

3
???
  • ?????
  • ???????????
  • ???????????
  • ?????
  • ???????????
  • ???????????
  • ????????,?????????,?????????

4
???????????
  • ??????????
  • Disintermediation vs. Reintermediation
  • ??????????????
  • ???????

5
??????
  • Coupling OR uncoupling?
  • ??????????
  • ??????????????????
  • ??????????????
  • ????????????????
  • ??????,??????
  • ??????,?????????
  • ?????ltgt?????
  • ?????ltgt????

6
B2B ????
  • ????
  • ????
  • ????(??/??)???
  • ?????
  • ??????????
  • ????

7
????
  • ???? Spot sourcing
  • ???????
  • ???????
  • ???? Strategic sourcing
  • ???????
  • ???????

8
????
  • ????
  • ????
  • ???
  • ????
  • ????
  • MRO (maintenance, repairs, and operations)

9
??????
  • ???
  • ????
  • ?????
  • ???
  • ????
  • ????
  • ??
  • ?????
  • ????
  • ????

10
????
  • Vertical marketplaces
  • Markets that deal with one industry or industry
    segment (e.g., steel, chemicals)
  • Vortal Vertical Portal
  • Horizontal marketplaces
  • Markets that concentrate on a service, material,
    or a product that is used in all types of
    industries (e.g., office supplies, PCs)

11
Marketplaces Direction of trade
??






??
12
????
  • ??
  • ??
  • ????
  • ???
  • ???
  • ???
  • ???

13
Types of B2B EC
14
????
  • ??
  • ???
  • ??

15
?????? eMarkets
  • ?????????????
  • Private market, private hub
  • ?????
  • ?????
  • Public exchange

16
???????
????
??? ???
????? A (MRO) B ????
????? C D ????
????
MRO Maintenance, Repair and Operations
17
????
?????
?? ?? ??
?? ??
?? ?? ??????
????
??????
??
18
?????????
?????
????
?????
19
?????????
??? ????
?? ???????????? ??????????
??? ???? ????
???? ? ?
?????? ? ?
??? ?? ??
20
????
  • ???????
  • ??????
  • ?????
  • ??????????
  • ????
  • Dynamic pricing

21
????2
  • ????
  • ???,?????
  • ???,????????
  • ??????
  • ?? General Electric, Target
  • ??????
  • ?????????
  • ??????????????
  • ???
  • ???????
  • ??????

22
???????????
  • ?????? Virtual Hierarchy
  • ???????????
  • ???????????

23
???????
?
??
?
?
?
????
??
??
  • ??????

24
?????
?????????
?????????
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