LANDURLAUB

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• Regional and specialised
• rural tourism products
• in Mecklenburg-Vorpommern
• Cornelia Hass

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• Rural Tourism Association of Mecklenburg-Vorpommer
  n
• 2. Regional and specialised tourism products

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• Where is Mecklenburg-Vorpommern?

In the north of Germany At the Baltic Sea 1.7
million inhabitants 2.000 km coastline gt 2.000
lakes
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• Biggest town Rostock 200.000 inhabitants
• Well known seaside resorts Heiligendamm,
  Warnemünde, Kühlungsborn, Binz etc.
• tourism is a big industry
• 2009 28.5 million bednights

• Much of the area is rural
• Industries agriculture, food industries
• Rural tourism important economical factor in the
  countryside

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• Rural Tourism Association
• of Mecklenburg-Vorpommern

• founded in 1991
• 230 members with about 4.100 guest beds
• lt 8 beds 99 members
• 8 20 beds 38 members
• 21 50 beds 30 members
• 51 100 beds 17 members
• gt101 Betten 2 members
• Associated members 44 (17 private persons, 27
  associations and tourist service providers
  without accommodation)
• about 472.000 bednights per year
• estimated rural tourist service providers in MV
  ca. 600 - 800

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• Structure of Rural Tourism Association of M-V

Board (8 members honorary basis) Main Office
(2 employees) 4 Regional Offices (4
employees) 1 Special Project Horse Riding
Tourism (1 employee) Financing - PROJECT
funding (from EU and Federal State) -
membership fees - receipts for services
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Catalogue
Rural Tourism in Mecklenburg-Vorpommern

Annual publication

120 pages

45.000 copies

Distribution through fairs, exhibitions,
events, postal service

• Regional specialised products - 1

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Catalogue
Horse Riding Tourism
in Mecklenburg-Vorpommern

First edition 2008
Next edition October 2010

80 pages

50.000 copies

Distribution through fairs, exhibitions,
events, postal service

• Regional specialised products - 2

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Map
Regional farm and coffee shops

First edition 2008
Second edition January 2010

60.000 copies

Distribution through fairs, exhibitions,
events, postal service

• Regional specialised products - 3

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TRIIDO new and innovative Online Booking System

• Regional specialised products - 4

? What is new ? Online booking of accommodation
and activities
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What is new?
Accommodation

1. Holiday apartment/house
2. Double room, single room
3. Hay lodging

Activities

1. A daily horse riding lesson
2. A guided city tour
3. Visit at the local museum

Activities

1. Participation in a traditional handicraft course
2. Taking part in farm activities
3. Guided walking tour through national park

Holiday Packages

• Numerous packages can be created
• 1ab 1 ac 2ab 2cf 3df 3be etc

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This booking system is REGIONAL DEVELOPMENT

creates regionally specialised tourism
products
practical networking
improves the local value chain through
marketing and selling

• What is new?

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creates regional specialised tourism products
practical networking
improves the local value chain
All kinds of providers can participate Farm
houses, private providers, holiday apartments,
guest houses, hotels, camp sites, fishers,
handicraft providers, tour guides, horse riding
teachers etc
The system delivers the tool for tourism
providers to connect their services.

• The system bundles all its regional offers.
• The region defines itself in a completely new and
  complex way.
• The region attracts more and new guests.

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• Advantages for tourism providers

• Accommodation and activities are marketed
  professionally
• Once registered accommodation and activities can
  be marketed
• in many different packages
• by several tour operators
• Quotas need to be updated only once gt automatic
  update for all packages where
  accommodation/activities are included

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Quotas can be flexibly used by the tourism
provider and the tour operators
Quotas can be updated by tourism provider
himself
Comfortable administrational functions
Immediate information by e-mail when
accommodation and/or activity was booked
Easy handling of the software

• Advantages for tourism providers

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• Advantages for guests

• Easy way to individual and bookable holiday
  packages
• Many opportunities to find suitable
  accommodation and select regions and
  activities
• Only packages that are available in the travel
  period are shown in the system
• Especially important for short trips guests
  experience something special
• Comfortable und user friendly system - easy
  booking procedure
• Guests receive all booking materials and
  vouchers immediately online

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Thank you for your attention! Welcome to
Mecklenburg-Vorpommern! LANDURLAUB
Mecklenburg-Vorpommern e.V. (Rural Tourism
Association of Mecklenburg-Vorpommern) Cornelia
Hass Griebnitzer Weg 2 D-18196 Dummerstorf Tel.
49 38208 13645 Fax [phone] Mail
landurlaub.hass_at_m-vp.de www.landurlaub.m-vp.de