COMMUNICATION

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COMMUNICATION

• THE BASICS

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Communication

• Petroglyphs
• 1500 B.C. Egyptian Hieroglyphics and early paper
• 1455 Johann Gutenberg invented movable metal type

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Petroglyphs
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Egyptian Hieroglyphics
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Johann Gutenbergs Press
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What media have you been exposed to today?
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Types of Media

• Clock Radio
• Television
• Newspaper
• Billboards
• Painted Company Vehicles
• T Shirts

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Communication ModelSimplest form
Receiver

• Source

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Communication Revised

• Sender

Feedback
Channel Carries the message
Receiver decodes The message
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Cultural Definition of Communication

• Communication is a symbolic process whereby
  reality is produced, maintained, repaired and
  transformed.
• James Carey 1975

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Scope of Mass Media

• 98 of homes have television
• 2/3 U.S. adults read the newspaper every day
• Average person spends 3,523 hours per year
  consuming mass media content
• That is 60 waking hours