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DANTES
ABB examples
Lennart Swanström ABB Corporate Research
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ABB

• ABB is a leader in power and automation
  technologies that enable utility and industry
  customers to improve performance while lowering
  environmental impact
• The ABB Group of companies operates in around 100
  countries and employs around 102,000 people
• Revenues 20 721 MUSD (2004)
• ABB in DANTES
• Four people from Corporate Research in the
  project group
• Five people representing the Business Areas and
  Group Function Sustainability Affairs in the
  steering group

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Two DANTES strategies developed by ABB

• RD
• How to integrate sustainability aspects in
  product development through a Gate model
• Marketing
• How to use Environmental Product Declarations
  (EPD) in marketing

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Sustainability aspects in product development

• The ABB Gate model provide a framework for
  management of development projects.
• The aim is to ensure that projects are driven by
  business objectives and executed with full
  management commitment
• The use of the ABB Gate model also implies that
  the line organization is actively involved in the
  project and that the project status is made
  visible.
• The ABB Gate Model is mandatory in all ABBs
  business areas

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Sustainability aspects in product development

• A gate is a decision point in a project where
  the achieved results are evaluated from a
  business and strategic (and sustainability etc..)
  point of view to determine whether to continue
  the project or not.
• Each Gate consists of two parts, a Gate
  assessment and a Gate meeting

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Sustainability aspects in product development

• Sustainability objectives and plans was included
  in the ABB Gate model during year 2000
• A supporting sustainability toolbox on ABBs
  Intranet and training programs were then also
  launched

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Sustainability aspects in product development
The key is early planning of actions!
The sustainability plan is a critical part of the
concept the red thread
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Sustainability aspects in product development
Objectives Resource weeks Finished (date) Responsible person
No hazardous materials (check laws restricted list) 0,25 2004-04-30 N.N.
LCA Light comparing new product with present product 1,5 2004-04-30 M.M.
Low energy consumption during usage phase 0,25 2004-09-30 N.N.
LCC tool adapted to new product 1,5 2004-10-31 N.N./P.P
Marketing material based on environmental performance 1,5 2004-12-15 N.N/S.S
Sustainability aspects in product development
Sustainability plan - example
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Sustainability aspects in product development

• Experiences
• The time consumption (calendar and resource) for
  the implementation process should not be
  underestimated
• Establishment of a supporting toolbox and
  organization is critical but resource demanding
• It is of especial importance to consider long
  term maintenance of the toolbox and support
  organization
• www.dantes.info can be helpful in this process

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Sustainability aspects in product development

• What can be found on www.dantes.info?
• Strategy/RD
• A strategy on how to implement environmental
  aspects in product development through a Gate
  model
• Publications
• An article describing ABBs experiences
• Tools Method/Management
• A more general description of a Gate model
• Tools Method/Software tools
• LCA light LCC Light tools

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Sustainability aspects in product development
How to find the Strategy?
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Use of EPD in marketing

• EPD provide customers with objective, credible
  and third party verified LCA based data of ABB
  products
• ABBs objective is to develop EPDs for core
  products.
• More than 60 environmental product declarations
  have been developed for ABBs products. Thirteen
  of these have been certified.

LCA Life Cycle Assessment, EPD Environmental
Product Declaration
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Use of EPD in marketing
Examples of content in an EPD
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Use of EPD in marketing

• Decide who should have the EPDs
• e.g. customers, suppliers, stakeholders 
•  
• Decide for which products that EPDs should be
  developed
• e.g. all products, core products, high-volume
  products
• Decide when the EPDs should be distributed 
• e.g. sales, quotations, web sites, fairs
• Decide in what format should the EPD be
  distributed 
• e.g. stand alone document, integrated in
  brochures, electronic distribution 

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Use of EPD in marketing

• Experiences
• In most cases, customers do not specifically ask
  for an EPD. However, customers often require
  general information on the environmental
  performance of our products and therefore value
  the information contained in EPDs - when they
  are made aware of the fact that we do have EPDs
   
• Some customers perceive the information in an EPD
  as being too complex
• It is resource demanding to develop an EPD
• There is a need for a complement to EPDs
• easier to use and understand
• give information not common in EPDs (working
  environment, safety etc.)

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Use of EPD in marketing

• What can be found on www.dantes.info?
• Strategy/Marketing
• A strategy on how to use EPD in marketing
• Publications
• An article describing ABBs EPD experiences
• Tools Method/Communication Tools
• A general description of the EPD concept
• Strategy/Environmental support
• Guidance on how to conduct an EPD
• Guidance on how to conduct an LCA

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Use of EPD in marketing
How to find the Strategy?