UGBA105: Organizational Behavior

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UGBA105 Organizational Behavior

• Week 6
• Review for Midterm

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Exam rules!

• Exam question posted on website right after class
  
• Write 800 words (12 point font), 1 margins
• Open book classnotes, assigned readings OK
• Hard copy turned into discussion section on
  Wednesday, October 10.

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Components of grading

• Grasp of case issues and details documentation
  (30)
• Analysis and creativity (30)
• Application of course materials (30)
• Logic and coherence writing (10 )

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Grasp of case (30)

• Main problems/issues are clearly identified
• Conflict and miscommunication among functional
  groups in a time when the division found itself
  in a difficult competitive environment.
• Document/explain your claims
• Joe Bennett was a better general manager than
  Don Rogers
• The Body Shops culture reflected Anita
  Roddicks personal values and beliefs.
• These statements need documentation/support!

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Analysis (30)

• Creative interpretation and identification of
  cause-effect relationships that do not merely
  repeat the content of the case
• Randy was the most obvious problem faced by the
  Fireart team. More fundamental was the design of
  the team as a set of functional managers who
  merely represented the perspective and interests
  of their departments (see Wageman).

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Analysis (30)

• Recommendations that are realistic and flow
  logically from your analysis. And consider
  possible negative side effects
• Given Ogilvys historical decentralization and
  the companys recent downward spiral, Charlotte
  Beers should have adopted a more forceful
  leadership style from the beginning. However,
  this might have alienated long-term employees
  whose support she needed.
  -
• NOT Don Rogers should have been fired

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Application of course material (30)

• Use course concepts to demonstrate your
  knowledge of the material and its relation to the
  case
• Anita Roddick effectively combined both vision
  (strong progressive values and goals) and
  charisma (e.g., in-your-face brassiness, energy,
  humor) in her leadership style.
• After the merger, Ogilvy was run by a team of
  managers who were clearly of the manager as
  engineer sort rather than the highly
  personalized leadership of David Ogilvy and later
  Charlotte Beers.

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Application of course material (30)

• Use course concepts with accuracy precision
• The groups in conflict were functional
  departments within a single product division
  (EDP) of a corporation (Allentown).
• Avoid sloppy inaccurate management-speak!
• NOT Their culture was that they were organized
  in teams
• BE CAREFUL in your use of the word culture.
  Its perhaps the most abused and garbled business
  concept.

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Application of course material (30)

• And dont forget the congruence model!
• EDPs structure may have been a good fit to
  (congruent with) its former aerospace
  military business, but not to the fast-paced
  environment of the consumer electronics industry.
  
• Make appropriate references to other cases
• Despite similarities female, aggressive,
  charismatic-- Charlotte Beers succeeded at Ogilvy
  whereas Carly Fiorina failed at HP, because,
  unlike Carly, Charlotte showed respect for the
  companys cultural traditions and had a more
  developmental style.

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Application of course material (30)

• DONT write irrelevant mini-essay exams on course
  material!
• The difference between heroic and developmental
  leadership is
• DONT devote space to unnecessary summaries of
  case details!

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Last 10logic, coherence, conciseness and
clarity

• Write an essay! No outlines or bullet points.
• Use good writing
• Your prose is clear and easily readable
• Beyond that style (e.g., flowery,
  academic-sounding) doesnt matter.
• Use language correctly and crisply
• BEFORE A key factor in their initial success
  can be attributed to a rapid entry .
• AFTER A key factor in their initial success was
  rapid entry .

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Last 10logic, coherence, conciseness and
clarity

• Organize your essay
• Distinct parts of your answer are separated,
  identified, and arranged in a logical sequence
• Use (short) headings!
• Introductory/overview sentences may be useful as
  well, but the headings may say it all and more
  efficiently.
• Space devoted to a topic should be proportionate
  to importance to your argument

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Logic and coherence

• Make sure your subject and predicate go together
  sensibly
• However, the formal structure still fails to
  adapt to change and continues hiring more people
  that are strictly multi-functional.
• The culture needs to firmly establish their own
  employees as their priority.
• Dont anthropomorphize formal structures dont
  hire cultures dont firmly establish.

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Good luck!!