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Solidarity Cents
Win-Win donation system for retailers, NGOs
customers.
2
Concept
When you pass at the checkout, the amount its
seldom round. The idea is to give the
opportunity to the customer to round it up
donating these few cents not useful. Collected
founds will going straightly to a NGO or to an
humanitarian project. This system already works
within success in Chile since years.
3
Example

With an amount of 32,67 Euros. The checkout
counter offers to the customer (after announced
the purchase total) to donate, those 3 cents (who
makes a check round) to the NGO X. This is a
win-win system.
4
Win Retailer

• - partnership with an NGO is a powerful
  communication tool,
• brand image reinforced.
• - creation of an informal link (the donation
  generate a positive feeling between customer
  retailer).
• gt client fidelity strengthened.

5
Win Customer
Today no-one can ignore the inequalities but a
lot of people dont know how to help. Have the
opportunity to donate almost nothing,
frequently, without doing anything  seems to be
an interesting compromise. Thanks to this simple
act, almost free (1,2,3cents) and quick gt any
customer can participate and support a relief
agency.
6
Rule at the checkout

Two scenarios are possible 1. The cashier
announce the purchase amount and offer to the
customer to round up with a donation of 3 cents
to the ONG  X .  2. Thanks to a prior
communication (TV, in-store ad etc.) the retailer
let to the customer to take the initiative In
Chilegt the cashier request isnt automatic.
7
After several purchases

The donation becomes a reflex and sums tend to
increase. The customer used to take the
initiative and its round up are bigger (10, 20 o
50 cents).
8
Reluctant customers

• Not everybody joins
• its why the request must be done with
  lightness,
• the frequency of the request decrease with the
  time.

9
Issues / Solutions

• Information technology gt basic.
  The check out machines are
  easy to program possibility of benchmark with
  Chilean retailers.
• - Waste of time gt minimal.
  Donation request with a standard
  sentence during first months, then customer
  reflex.

10
Issues / Solutions

• Automatic check out gt easier !
  
  The machine calculates the cents of
  the round up and gives the choice between  yes
  ,  no  or  other amount .
• Method of payment gt no problem.
  Credit card gt round up is done before
  the payment. Cash gt time saving, cashier do not
  have to look for the  3  cents.

11
Issues / Solutions

• The cashier gt gratifying.
• Hes the first link of this solidarity chain gt
  he will not consider this change as an issue.
• Cashiers will have a short training
  - sentences request to
  customers, - technical
  (check out keyboard).

12
Remaining tasks
Im looking for an NGO or company support to
1. Carry out a survey on current system used in
Chile IT, cost valuation, calculate donatives,
launch etc. Duration 1 month Cost
flight fixed term contract/per diem. 2.
Carry out a feasibility analysis in Europe
IT implementation, fiscal concerns etc gt
propose a step-by-step solution for retailer
quick implementation or trade test . Duration 1
month Cost flight fixed term contract/per
diem.
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Remaining tasks
3. Launch a Full-scale test plan the launch in
several stores or a region and analysis after few
weeks gt cost, cashier customer feedback,
donatives full-scale estimation. Duration 2
months Cost depend of the test size.
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Remaining tasks
4. Internal communication training plan
development to guarantee the maximum implication
of cashiers. 5. Mass advertising  marketing
campaign (mass media, in-store ad etc.),
humanitarian aid feedbacks.
15
Remaining tasks
6. NGO  once selected, set terms for advertising
campaigns etc. 7. Monitoring definition of
criteria for certification traceability policy.
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Proposal

• My role would be, thanks to the partnership with
  an NGO, a retailer or a sponsor
• to work on these 7 tasks/modules in order to
  deliver a turnkey project
• after a successful launch, my job should consist
  in doing a reporting, improvements and assure the
  security and the transparency of donation cash
  flow.

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In conclusion
Efficiency of the systemgt donate almost
nothing, frequently, without doing
anything . Benefits for retailers gt client
fidelity, brand image. Cost gt low with a quick
return on investment. My mission gt open to any
proposals (please find my résumé on the next
slide). Thank you for your time.
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Contacts
If youre reading this presentation its because
you can help me to achieve this project
successfully. We will appreciate every
involvement (contacts, patronage, advices etc.).
Do not hesitate to contact me solidaritycents
_at_gmail.com
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Anthony Le Minoux August 23rd, 1978 France
Professional experiences Since 2004  Key
Account Manager in charge of Spain, Portugal and
Maghreb based in Barcelona REXAM DISPENSING
(n2 in the world for beauty packaging)
Responsibilities management of 3 world
major customers (Coty Spain, LVMH Puig),
project development (briefs, management of
technical teams, build offer), negotiating
contracts, reporting, prospection new clients
opportunities. . Management of 2 agents and 1
sales assistant. Results TO
increase of 35 and 25 new customers (3 in the
top5). 2003  Buyer (then Key Account Manager) -
Bubble Brothers (trading wine champagne) 12
months based in Ireland Purchase negotiation
(France, Spain, Italy Chile), prospecting,
sales management with specific accounts (Tesco,
Airlingus). 2002  Market survey manager - HLT
SA, Spain (baker industry) practice of 6 months
based in Chile Analysis of local resources
(cultivators, industry distribution) and
opportunities development for the organic
agriculture. Education 2001-02 Masters
degree specialized in project management and
business setting-up - I.A.E. of Rennes France.
1999-01  Bachelors degree of business
administration - IAE. de Rennes with 6 months in
the university of Siena Italy. 1997-99 
Associate degree of business administration
Management IUT of de Saint-Malo
France Languages computing English   fluent.
Italian  working knowledge. Spanish  bilingual.
Software SAP, Sage, Pack Office.
Miscellaneous Interests  Travels, politic
international solidarity (amnesty international,
green peace, élevages sans frontières), sports
(soccer, footing, squash).