Chapter 17, Section 3

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Chapter 17,Section 3

• Influence on Voters
• Mr. Young
• American Government

2
Essential Question

• What are the major factors that influence voters
  to vote and for whom they vote for?

3
Voter Madness Video

• http//www.youtube.com/watch?vIHaWHlJdUoINR1fe
  atureendscreen

4
Chuck Norris on Voting
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(No Transcript)
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The word Idiot

• Idiot- comes from the Greek word idiotes, which
  in ancient Athens referred to citizens who did
  not vote or otherwise take part in public
  lifethey were ignorant of public affairs

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Five Major Factors of Voters

• Personal Background of voter
• Degree of voter loyalty to one of the political
  parties
• Issues of the campaign
• Voters image of the candidates
• Propaganda

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Personal Background of Voters

• Age has a big factor on whether or not a person
  votes and who the candidate is that they vote for

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Other Background Influences

• Voters education, religion, and racial or ethnic
  background affect their voting habits
• Voters background influences their voting but
  they do not always vote the way their background
  says they should

10
Cross-Pressured Voter

• One who is caught between conflicting elements in
  his/her life such as religion, income level, and
  peer pressure
• Other issues are usually important, such as
  campaign issues and the personalities of the
  candidates

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Voting changes the world Video

• http//www.youtube.com/watch?vwKQABPI8Nc4feature
  endscreenNR1

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Loyalty to Political Parties

• Strong Party voters tend to vote for the party
  more than the issue or candidate
• Straight-party ticket- one where a voter has
  selected candidates of his/her party only
• Weak party voters are more influenced by issues
  and candidates than by parties
• Independent voters usually have a weak party
  loyalty, but are becoming more and more important
  in Presidential elections

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Loyalty to Party Cont.

• Starting to see more campaigns about candidates
  and not about parties, which could lead to voter
  apathy
• Candidate- talk about personal attributes and
  character
• Parties- more about issues

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Issues in Election Campaigns

1. TV has helped spread campaign issues
2. Voters today are better educated than voters of
   the past
3. Current issues seem to have a greater impact on
   personal lives than they have in a while

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The Candidates Image

• Just as important as issues themselves is the way
  the voters perceive the issues
• Most voters select candidate on image alone
• Want president they can trust
• Candidate must at least be viewed as competent to
  handle to job and problems that go with it
• Candidates must then convey the impression that
  they have these certain qualities

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Basil Marceaux

• http//www.youtube.com/watch?vfnx-SqMYknIfeature
  related

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Harry S. Truman

• Being a president is like riding a tiger. A man
  has to keep riding or be swallowed. A president
  is either constantly on top of events, or, if he
  hesitates, events will soon be on top of him.

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Propaganda

• Involves using ideas, information, or rumors to
  influence opinion.
• Propaganda is not necessarily lying or
  deceptions
• Uses information in any way that supports a
  predetermined objective
• Voter Participation can be reduced when this is
  used, voters do not appreciate it
• There are 7 propaganda techniques

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Labeling

• Name calling identifying a candidate with a term
  such as Un-American

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Dale Peterson Video

• http//www.youtube.com/watch?vjU7fhIO7DG0

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Labeling Videos

• http//www.livingroomcandidate.org/commercials/196
  4/peace-little-girl-daisy
• http//www.livingroomcandidate.org/commercials/200
  4/any-questions

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Spin

• Interpreting a political event or statement from
  a particular point of view

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Card Stacking

• Giving only one side of the facts to support a
  candidates position

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Card Stacking Videos

• http//www.youtube.com/watch?v7qsBGUh69FA
• http//www.youtube.com/watch?v1uXKVjom734
• http//www.livingroomcandidate.org/commercials/200
  8/original-mavericks
• http//www.livingroomcandidate.org/commercials/200
  8/no-maverick

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Transfer

• Associating a patriotic symbol with a candidate

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Transfer Videos

• http//www.youtube.com/watch?vhje8D5is4RU
• http//www.youtube.com/watch?vMgH5PUqMxgU

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Plain folks

• One of the oldest, identifying the candidate as
  just one of the common people

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Plain Folks Videos

• http//www.youtube.com/watch?vpueoTqYTtu0
• http//www.youtube.com/watch?vkpN7eU20VJY
• http//www.youtube.com/watch?v71oSnNsd9XU
• http//www.livingroomcandidate.org/commercials/199
  2/morning
• http//www.youtube.com/watch?vbRt3dWFqs-M
  (start at 215)

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Testimonial

• A celebrity endorses a candidate

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Testimonial Videos

• http//www.youtube.com/watch?vFr7P-rBO6-4
• http//www.youtube.com/watch?vpUL5g--9YZA
• http//www.youtube.com/watch?vMDUQW8LUMs8

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The Bandwagon

• Urging voters to support a candidate because
  everyone else is

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Bandwagon Videos

• http//www.youtube.com/watch?vKReGP2uW5yg

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Checking Ads for Truth

• http//factcheck.org/
• This is a great website to check the facts of
  different campaign ads to see if they are true,
  the truth is stretched, or there is no truth at
  all.

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Three Basic Requirements for Voting

• Some do not vote because they do not meet State
  requirements
• Three basic requirements
• US Citizen
• Residency- must be a resident of that state, for
  at least 30 days
• Registration- must register with a local election
  board, good way to prevent voter fraud, almost
  1/5 of Americans move to a new location every 5
  years

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Profile of Voters

• Higher income levels and occupational status
• Usually better educated
• Active in community life
• Strong political party affiliation
• Middle-aged
• Subject to fewer cross-pressures than non-voters
• Sense of political efficacy, believe that voting
  is important, and that their vote matters

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Profile of Nonvoters Cont.

• Apathy- they really do not care or are lazy
• Lack of political efficacy- does not matter one
  way or the other, my vote doesnt matter
• Inconvenience- long lines, bad weather, etc
• Time-zone fallout
• Social Characteristics young (under 35),
  unmarried, unskilled, rural

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Essential Question

• What are the major factors that influence voters
  to vote and for whom they vote for?