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TV in Your Pocket Is the Next Small Thing

• Alexis Brown
• November 3, 2005
• Current Event

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TV in Your Pocket

• Apple Computer Inc. announced that it had sold 1
  million video downloads in the 19 days since it
  unveiled its video iPod. Among the top sellers
  were 1.99 episodes of ABC's hits "Lost" and
  "Desperate Housewives," which can be seen on
  iPods or computers.
• NBC confirmed it would make video excerpts of
  "The Tonight Show With Jay Leno" available for
  download by Sprint mobile telephone customers.
  The network is betting that, in exchange for the
  convenience of watching Leno's monologue anytime,
  fans will pay for something they already get for
  free.

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Age of Fast Food TV

• Welcome to the age of fast-food TV nuggets of
  news and entertainment that can be consumed on
  cellphones, video game consoles and digital music
  players. Whether the programming is downloaded
  via iTunes software or over a cellular network,
  the trend is changing where and how TV
  watchers are tuning in.

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Why do executive predict this will work?....

• Executives are under pressure to find new revenue
  as the industry's most powerful profit engines
  DVD sales, 30-second commercial spots and
  syndicated TV reruns lose steam.
• Broadcast networks and cable channels, wary of
  losing advertising dollars to the Internet, have
  been experimenting for months to learn what works
  and what doesn't on an itty-bitty screen.

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because

• The 3 things you never leave home without money,
  keys and your cell phone. If these companies can
  deliver a fun entertainment experience on a such
  a tiny screen they will be very successful.

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Whats Available

• Verizons V Cast video service is offering clips
  of Comedy Centrals The Daily Show, Jimmy
  Kimmel Live, and Seasame Street for 15 a
  month
• Sprints TV Live offers clips of the Weather
  Channel, MSNBC, Discovery, and Fox News Channel
  for 9.99 month

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FACTS

• Only about 11 of cellphone owner use wireless
  data services
• Of the 111 billion spent on mobile service last
  year, only about 5 was for data, mostly text
  messaging.
• People use cells phones more for communication
  than for entertainment

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Questions??????

• Would you use your cellphone to watch TV?
• Do you use your cellphones more for communication
  or entertainment?
• Do you think this will be successful? Why or why
  not?
• How will this affect our daily lives?

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Sources

• http//news.yahoo.com/s/latimests/tvinyourpocketis
  thenextsmallthing