Title: Good News Broadcasting and Multimedia
1Good News Broadcasting and Multimedia
2Overview
- In the recent marriage of Internet technology
with television capabilities, the door to
interactive (two way) global communication has
never been more pronounced or more powerful than
it is today. A new threshold has been opened to
mankind and with it numerous new and dynamic
possibilities. So what will we make of these
opportunities? The answers lies in taking our
God-given talents, abilities, knowledge and gifts
and use them for His purposes and His plan for
mankind. To create an organization of believers
that is faith based, Holy Spirit led, and Jesus
centered. - Good News Broadcasting and Multimedia (G.N.B.M.),
a not-for-profit organization, has been formed on
this very premise. It is our intention to raise
adequate initial capital to fund the first two to
three years of operation, thus allowing for self
determination and adequate cash flows to insure
our future. The initial capital will be utilized
to populate the company with uniquely talented
individuals that all share our Christian
philosophy and desire to create a content library
of some 150 to 200 thirty minute family and
faith based programs within the first 24 to 36
months. Such an inventory can, and will, be
strategically positioned to gain maximum
exposure while also creating revenue streams
more than sufficient to carry the company forward
towards bigger and more dynamic worldwide
aspirations.
3Mission Statement
- Spread the Good News of Jesus Christ throughout
the world using modern multimedia technology.
Serve as Christian content producers, providers,
distributors and aggregators. - Projects include
- Christian Broadcast News
- Dealing with Today's Hot Issues
- Contemporary Christian Music Videos
- Interactive Christian Groups and Studies
- Adult, Teens and Kids Christian Programming
- Mediums include
- IPTV (Internet Protocol Television)
- VoD (Video on Demand)
4Business Concept
- The basic business concept is to capture quality
content in three formats - Development and production of new content.
- Contemporary Christian Music Videos with
testimonials. - Reality programming, i.e. Celebrate Recovery
Live TV. - Live Event or pre-recorded programming for
special Christian events. - Develop series of programming on todays Hot
Topics. - Obtain licensing rights to previously produced
content and editing for IPTV distribution. - Assume the role of aggregator for those programs
with quality content in need of IPTV service
providers.
5What is IPTV?
- IPTV (Internet Protocol Television) describes a
system where a digital television service is
delivered using the Internet Protocol over a
network infrastructure, which may include
delivery by a broadband connection. For
residential users, this type of service is often
provided in conjunction with Video on Demand and
may be part of combined Internet services such as
Web access and VoIP, where it may then be called
Triple Play or Quad Play, and is typically
supplied by a broadband operator using a single
infrastructure. In businesses IPTV may be used to
deliver television content over corporate LAN's
and business networks. Perhaps a simpler
definition of IPTV would be television content
that, instead of being delivered through
traditional formats and cabling, is received by
the viewer through the technologies used for
computer networks. - In the past, this technology has been restricted
by slow download speeds. In the coming years,
however, residential IPTV is expected to grow at
a brisk pace as broadband is now available to
more than 100 million households worldwide. Many
of the world's major telecommunications providers
are exploring IPTV as a new revenue opportunity
from their existing markets and as a defensive
measure against encroachment from more
conventional Cable Television services.
Definitions and links provided by
www.wikipedia.org
6What is VoD?
- Video on demand (VOD) systems allow users to
select and watch video content over a network as
part of an interactive television system. VOD
systems either "stream" content, allowing viewing
while the video is being downloaded, or
"download" it in which the program is brought in
its entirety to a set-top box before viewing
starts. - All download and some streaming video on demand
systems provide the user with a large subset of
VCR functionality including pause, fast forward,
fast rewind, slow forward, slow rewind, jump to
previous/future frame etc. For streaming systems
this requires more effort on the part of the
server, and may also require greater network
bandwidth.
Definitions and links provided by
www.wikipedia.org
7The IPTV Flow
- The following chart follows the flow from content
providers to service providers to TV set box and
the end user.
IP TV Video Tracking Service published by the
Multimedia Research Group, Inc.
8Content is Key - Summary
- Content is an important tool that IP TV service
providers can use to increase the competitiveness
of their services. Content is the essence of
these services consequently, better content will
improve the experience of the viewer and the
attractiveness of the service. - Content strategies must be developed with local
market conditions clearly in mind. The content of
competitive services and the viewers willingness
to pay are important factors that will determine
the success of an IP TV content strategy. - IP TV Market Environments and Strategies
- There are two general market environments for IP
TV services. The first is the North American
environment where about 90 percent of all homes
are already served by cable or satellite. This
also is the case in parts of Europe that include
the Benelux countries, Scandinavia, and Austria.
A few countries in Asia such as Korea also fall
into this class.
Published by MRG, Inc.May 2006
9Content is Key - Summary
- The service providers in this type of market are
using IP TV services to defend themselves against
strong cable competition. They are trying to
increase their broadband market share and reduce
or eliminate their rate of loss of residential
subscribers. Triple and quadruple play bundling
strategies that include voice, data, TV, and
possibly mobile will be important packaging and
pricing strategies for this market. - The second market environment is one where the
free, over-the-air, broadcast channels
predominate and cable and satellite have a low
level of penetration, say 30 percent or less.
This is typical of most of the large European
countries such as France, Italy, and Spain. In
Asia, both Hong Kong and Japan fall into this
category. The UK falls between these classes and
will be treated as part of the second, because
the majority of homes are without cable or
satellite. - This market provides opportunities for the
service providers to develop the video market.
While the level of competition in these markets
is low, user resistance to spending for TV
services is high. The problem for the service
providers is to overcome this resistance.
10Content is Key - Summary
- Content Types for IP TV Networks IP TV
networks may offer the following types of content
in the future - Over-the-air broadcast channels that have been
broadcasting TV content, in many markets for more
than 50 years. They are well established and
provide some of the most popular entertainment,
news, and sports programming. - National channels that were typically developed
for cable networks, especially in North America.
These channels are national or international in
scope and carry content of broad interest,
including movies, drama shows, lifestyle
programming, and sports. - Premium broadcast channels that the subscribers
pay for in addition to the basic service,
including movie channels, such as HBO and Starz!
in the U.S. - Video On Demand (VOD) that includes films offered
for a fixed fee with trick play functions. - Subscription Video On Demand that provides the
unlimited ability to watch a set of content such
as HBO On Demand.
11Content is Key - Summary
- Free On Demand (FOD) content that is offered
without any charges. While there is little or no
advertising associated with it today,
expectations are that Free On Demand will be
supported with advertising in the future. - Network PVR (NPVR) that provides the ability to
gain access to previously broadcast programming. - Interactive content that includes voting on shows
like American Idol and where winners are
selected based on audience participation, the
ability to participate in game shows, and to
solve crimes on the CSI show. - Games on the TV that are for the casual player
that has not installed a game console. - Internet Video Content that comes from Yahoo!,
Google, and Internet video content providers.
12Content is Key - Summary
- Service Provider Content Strategies
- The content strategies adopted by IP TV service
providers differ significantly in different
markets around the world. The content strategies
used in the following markets - Hong Kong is the most advanced IP TV market, in
terms of penetration. It appears that there will
be more IP TV subscribers than cable subscribers
in this market by the middle of 2006. PCCW, the
incumbent carrier, and City Telecom, a broadband
competitive carrier, both offer IP TV services.
PCCW offers a basic IP TV service at no
additional charge to the viewer. City Telecom
offers the first year free. This approach has
removed the barriers to entry and caused the IP
TV market to grow at a rapid rate. - France is the most developed IP TV market in
Europe. There are three strong IP TV providers
France Telecom, Free, and Neuf. France Telecom
and Neuf offer a basic IP TV subscription at
7.00 per month and 6.00 per month,
respectively. Free includes IPTV as part of its
basic broadband service. These low prices have
13Content is Key - Summary
- helped to generate significant growth in France.
PCCW, the incumbent carrier, and City Telecom, a
broadband competitive carrier, both offer IP TV
services. PCCW offers a basic IP TV service at no
additional charge to the viewer. City Telecom
offers the first year free. This approach has
removed the barriers to entry and caused the IP
TV market to grow at a rapid rate. - Japan has three service providers offering IP TV
service, NTT, KDDI, and Softbank. It appears that
Softbank is leaving the IP TV market in favor of
its TV Bank Internet video offering. KDDI has the
only mature IP TV service and achieved only 15
percent penetration, with a relatively high entry
price of 22 per month. - North America has one of the highest penetrations
of cable and satellite services in the world,
with approximately 90 percent of households
served. There is a strong acceptance of pay TV
services in North America, so the prices of basic
packages are higher than in many other parts of
the world. The problem in North America is to
convince consumers that IP TV is a superior
alternative. Having a stronger content offering
will be a key part of a successful IP TV strategy
in North America.
14Content is Key - Summary
- Consultants and Content Aggregators
- There are a number of companies that provide
assistance to IP TV providers in acquiring
content for their IP TV services. These media
consultants help IP TV service providers to
acquire, package, and promote content. Other
consultants may help with the deployment of the
networks required to support these services. - The content aggregators provide content to IP TV
service providers. Some of them, provide on
demand and pay per view content. Others, offer
broadcast content in the U.S. These companies
negotiate agreements with the studios and other
content producers that allow them to resell this
content. These aggregators may be the only choice
for smaller IP TV providers that find it
difficult to get the studios to negotiate with
them. They are also a convenient source of
content for large service providers that
appreciate the easy access to content that the
aggregators provider while they negotiate their
own deals with the studios and other content
producers.
15Content is Key - Summary
- New Content Strategies
- There are several forms of emerging content that
may be important offerings in the future. The
general categories are interactive content,
Internet content, and games. - All these new forms of content and are still
under development. Interactive content and games
have been deployed on cable or broadcast
networks, so development has been done on them
already. Internet content is a new phenomenon
that holds significant promise for IP TV
networks, but work is just starting in that area. -
This report is part of an article Winning IP TV
Content Strategies published by the Multimedia
Research Group, Inc.
16Market Summary-Technology Side
- In the March 2006 report, Multimedia Research
Group, Inc. is forecasting that the number of DSL
subscribers will grow from 97 million in 2004 to
256 million in 2009, a compounded annual growth
rate of 21 percent. These DSL subscribers are the
base for the IP TV subscribers shown in Figure
1-1.
Figure 1-1 shows that the number of global IP TV
subscribers will grow from 4.3 million in 2005 to
36.8 million in 2009, a compound annual growth
rate of 72 percent.
17Market Summary-Technology Side
- Europe is leading the market and has higher
subscriber numbers than the previous forecast.
Both Asia and North America have slipped a bit.
Some service providers in Asia are having
difficulty with marketing the service and we have
tempered our enthusiasm for China a bit. The
forecast for North America decreased due to a
slower than expected rate of fiber deployment,
especially with ATT. - Figure 1-3 Global IP TV System Revenue Forecast
18Market Summary-Technology Side
- Figure 1-3 shows that the forecast for global IP
TV system revenue will grow from 740 million in
2005 to 4.3 billion in 2009, a compound annual
growth rate of 56 percent. The Set-top Boxes and
the Access Systems together account for 68
percent of the total spending over the forecast
period. The other four product categories account
for 34 percent of the total. - The forecast shows that the market for IP TV
services and equipment will be a strong one with
strong opportunities in Europe, Asia, and North
America. We expect growth to continue. In
addition, the opportunity in the Rest of the
World is becoming significant.
This report is part of the IP TV Tracking Service
published by the Multimedia Research Group, Inc.
19Market Summary-Technology Side
- IPTV Set to Skyrocket 53.7M Subscribers,44B in
Service Revenue by 2009 - CAMPBELL , California , November 14, 2005IPTV
service revenue, subscribers, and capital
expenditures are increasing rapidly, says a new
report by analyst firm Infonetics Research, IPTV
Equipment and Services Market Outlook. - Worldwide IPTV service revenue will skyrocket to
over 44 billion in 2009, according to the
report. DSL providers account for the bulk of
service revenue now, but cable broadband
providers will also migrate to all-IP triple-play
services in the next few years, possibly offering
wireless services as well. - Service providers anticipate big payoffs from
IPTV, judging from the significant investments
they are making. In 2004, service providers
worldwide spent 304 million on IPTV-related
services infrastructure, growing to almost 4.5
billion in 2009 as providers look to IPTV
services as the means of raising ARPU from a
near-saturated broadband subscriber base. -
20Market Summary-Technology Side
- IPTV Market Trends (Marriage of TV and Internet
) - Worldwide IPTV service revenue will grow to over
44 billion in 2009 - IPTV services infrastructure capex will grow
1,377, from 304 million to close to 4.5
billion - The number of IPTV subscribers worldwide will
grow to 53.7 million in 2009 - The number of IPTV subscribers in North America
will increase 12,985 between 2004 and 2009
21Market Summary-Technology Side
- VoD Market Trends (Technology intertwined with
TV) - Video On Demand services have seen steady growth
in North America, but the services are just
starting to take hold in the rest of the world. - The analyst believe Comcast is set to announce a
significant increase in video-on-demand content
from the major broadcast networks. - "We believe that ABC, NBC and CBS could make
available to Comcast tens of thousands of hours
of first-rate TV content in 2006, requiring
Comcast to spend significantly on video-on-demand
storage, servers and software." - Other cable operators such as Time Warner Inc.
(TWX) are expected to follow suit, further
boosting spending on video-on-demand technology,
said Wahlman.
22Market Summary-Content Side
- Christian Viewing Audience
- In WebProNews.com, Jason Lee Millers recent
article on, Televangelism Ready For IPTV, the
article quoted Bill Airy from Inspiration.net as
saying - "This is the dawn of a new era serving the most
important market segments of the country the
potential audience for such programming
represents about 40 percent of the U.S.
population. 'We will leverage all our
programming and promotional assets through more
than 30 million households that receive them and
the more than 8 million people weekly' that watch
Inspiration's TV channels, he added. - Currently, in our own back door millions of
Lakewood Church parishioners see broadcasts of
that churchs weekly service and Pastor Joel
Osteens sermon on the Web in real time as it
happens in Houston, TX. With Live Events Tool,
church staffers have an easy-to-use tool to
control and broadcast the services and sermons to
the Web without having to be technology
specialists. Plans are in the works to build paid
subscription functionality so followers can make
church donations and get privileged access to a
searchable library of audio and video content.
Article from WebProNews.com, Televangism Ready
for IPTV.
23Location
- Good News Broadcasting and Multimedia will be
located in The Woodlands, Texas. The Woodlands
is 35 minutes to downtown Houston, 3.5 hours to
downtown Dallas, 3 hours to Austin, and 3.5 hours
to San Antonio, TX. The Woodlands itself is fast
becoming a key destination for major business
ventures including our most recent arrival of Fox
News and Sports Network Group purchasing 30 acres
to build a new facility and employing
approximately 500 people. - Each of these four cities offers a wide variety
of potential content with Dallas as the major
evangelical center and heart of the Bible belt.
In Houston, we have the most current movers and
shakers such as Joel Osteen, Beth Moore and Ed
Young. While San Antonio, celebrates authors Max
Lucado and television evangelist John Hagee, both
major forces in the industry. Not to mention,
Austin as the new silicon valley of the south and
major musical center for new talent. There is so
much untapped talent in these four areas alone.
The advent of streaming technology over broadband
networks through IPTV technology, VoD and
Podcasting, combined with major talent and
quality content, will afford us a most unique
opportunity to expose the world to the Good News
of Jesus Christ through new and strategic
technology utilization.
24Opportunities
- The wall-to-wall coverage of the death of Pope
John Paul II and the naming of his successor,
following weeks of intense focus on the legal
battle over the life of Terry Schiavo was just
the latest evidence of a remarkable development
in an age of stagnant church attendance. Religion
is now a major feature of the national
conversation. From the eye-popping box-office
proceeds for Mel Gibsons The Passion of the
Christ (more than 370 million in the U.S. and
Canada alone) to the vital role that Christian
conservatives played in the reelection of
President Bush last fall, the religious faithful
have let themselves be known.Religious
broadcasters are eager to capitalize on the
surge. Plenty of them are still giving audiences
that old-time TV religionlow-production-value
preachers paying for time on stations or
Christian networksbut a slew of new companies
are clamoring for cable carriage. At the National
Cable Telecommunications Association convention
in San Francisco, the exhibition hall was studded
with booths for aspiring religious channels.
Unlike the teach-and-preach religious-TV
tradition, they say, many of the new programmers
will offer modern content and packaging to reach
an underserved and media-savvy Christian youth
market. Whether trying to break into the business
or expand an existing base, religious-TV
entrepreneurs sense a rare opportunity.You
dont have to wake up Einstein to get there,
says Dr. Frank Wright, president of the National
Religious Broadcasters. Theres a tremendous
demand in the viewing marketplace for religious
content.
25Opportunities
- New Breed of Christian TV
- But as a home base for Catholic viewers, EWTN
should have expected an uptick in viewership,
given the enormous interest in the historic
events in Rome. A truer measure of the prospects
for a sustained increase of audience interest in
religious programming might be found in the
numbers that greet the soon-to-launch God TV. - There's a new breed of Christian television, and
it's time to hit screens in America, says Rory
Alec, chief executive of God TV, the U.S. arm of
an international Christian broadcaster that will
launch on the Cox system in Washington, D.C.,
next month. They don't always want cut-and-paste
preaching. - Alec and his wife, Wendy, the network controller,
started out as small-time religious broadcasters
in the UK in 1995 but have rapidly expanded their
enterprise. The network is now headquartered in
Jerusalem and reaches 73 million homes in 234
countries via satellite and cable. God TV, the
company says, is 50 to 60 funded by from gifts
and donations (the rest coming from product sales
and sponsorship and advertising on two UK feeds). - God TV opened an American studio in Washington in
2003 and says its U.S. spinoff will target young
Christian adults, aiming to be in 40 million
homes in five years, including areas the network
has determined is underserved, such as the
Northeast.
26Opportunities
- Not All Preachy
- In twice-annual missions, the network solicits
money by showing viewers its worldwide endeavors
and specifying needs for upcoming investments.
Rory says he is scared of more-traditional
telethons. When you get into excessive preaching
and music, people give out of emotion instead of
logic and sensibility, he says. It can be a lot
of manipulation and hype. - God TV's U.S. programming will be 60 original
contentincluding the Christian-music show Dream
on TV and a still-untitled hour-long weekly
flagship talk show hosted by the Alecs. The
premiere episode features an interview with
former heavyweight boxing champion Evander
Holyfield. But lest God TV stray too far from
tradition, preachers delivering sermons are also
in the mix. - Christian television's presentation in America
has been quite old-fashioned, but the youth are
really hungry for something of their own,
something they can relate to, says Wendy Alec,
who calls God TV the CNN of the Christian
market.
27Opportunities
- Although it has been a fixture on television
almost since the beginning, religious programming
is not known for attracting huge audiences. The
most-watched religious show on television is The
700 Club, on Pat Robertson's Christian
Broadcasting Network. The network is available in
more than 90 of the country through ABC Family
Channel, Trinity Broadcasting Network and some
stations, but The 700 Club is seen by only 1
million viewers daily. - The widespread interest in religious subjectsbut
not necessarily religious networkshas attracted
the attention of mainstream programmers. National
Geographic Channel earned its best-ever household
rating, a 1.6, with two-hour special Unlocking Da
Vinci's Code in December. History Channel is
countering later this year with Da Vinci and the
Code He Lived By, the network's own two-hour
special piggybacking on a certain bestselling
book. - A Special Niche
- It airs gospel-infused hip-hop, rock music and
traditional, but don't call it a religious
network. Gospel Music Channel, the brainchild of
two cable veterans, launched in October with a
24/7 mix of original music programming
(biographies, acoustic sessions, artist profiles)
and videos and concerts.
28Opportunities
- Now carried in 60 markets through Cox, Verizon
and smaller systems, Gospel is aiming for 4.5
million digital subs by year's end and a place in
the top 20 markets in the next two years. Its
pitch This ad-supported, for-profit network
backed by investors is all about good music, not
the Good Book. - It's a music network and doesn't want to be stuck
on a religion tier. There's no pulpit, and it
doesn't solicit money. - Gospel music, with 1 billion in annual sales, is
the only major music genre without its own
network. Fans who want gospel music and preaching
have the urban-based Word Network, which does a
lot of both. - We're not running from being a religious
channel we're just not one, says Gospel
co-founder Brad Siegel, a former Turner network
exec. The music is inspirational, and the lyrics
are by nature faith-based, but I don't think that
makes it a religious channel. - The channel does have a religious connection
Siegel's partner is Discovery Networks vet
Charlie Humbard, son of pioneering TV minister
Rex Humbard.
This report is part of an article TVs Religious
Revival published by The Business of Television.
29The Core Development Team
- In-house
- For the first year the development team is
currently divided into three phases. Phase I
will require a start-up team initially made up of
six key personnel. Phase II ramp up is
scheduled for month 7 which will require a team
of fourteen key personnel. Phase III beginning
month 10 is scheduled with approximately nineteen
team members. By the end of the first year the
following outlines the core development team - Management
- IPTV Executive Strategy Director
- Executive Assistant
- Media Production Department
- Media Program Director/Producer I, Media Program
Director/Producer II, Senior Camera Operator,
Junior Camera Operator, Set Crew of 2, Reporter
II, Videographer I, Videographer II
30The Core Development Team
- Web Department
- Web Designer III, Technical Producer II, Database
Architect I, Production Artist, Copy/Web Editor - Marketing Department
- Marketing Online/Offline Coordinator
- Internet Marketing Specialist
- Reception
- Receptionist
- Outsourced Teams
- In addition, three additional teams will be
outsourced and designed to focus on three
specific market niches. Each team will be
required to produce a certain amount of content
product within a given amount of time. A fourth
team will be in-house, and will be designed in a
similar manner.
31Profit Structure
32Resource Requirements
- First Year list of requirements for the following
resources - Personnel will include in-house a core group of
20 to build the initial infrastructure during the
first year. In addition, three outsourced teams
on specific projects will be contracted to
address specific market niches. - Technology will be built both in-house and
outsourced to key partners that provide strategic
technological resources and specific content
venues. - Finances are key to maintain stability in the
first two year growth period and will be
established by Angel Funding, donations or
specific fundraising events. - Distribution will be outlined as key
relationships are established with IPTV service
providers. - Promotion will include online marketing, offline
networking and annual promotional fundraising
events like Guitars for Christ, our own auction
for stylized and classic collectable guitars
donated by fellow Christian groups. - Products include video and audio content created,
produced, aggregated or licensed by other content
owners. - Services may be provided to content owners new to
the industry in the form of consulting,
production, editing, or distribution.
33Key Issues
- Near term
- Immediate funding is required to open offices,
purchase equipment, hire key personnel and begin
production of various projects. - Key partnerships with IPTV technological
resources will be developed to establish
distribution channels. - Establishing relationship with artist, current
content owners while defining potential content
programming and future concepts. - Long term
- Develop and maintain a scalable infrastructure
that supports the upcoming wave of new multimedia
technology. - Develop, establish and support long term
relationships with new talent, new projects and
new missions. - Develop local and regional market for content and
distribution, then ramp up to national and
international venues.
34Others Spreading the Good News
- Young Christian Contemporary Music Video
Example 1 -
Click screen to begin or end video.
Jesus Freak DC Talk at Forefront Records
35Others Spreading the Good News
- Young Christian Contemporary Music Video
Example 2 -
Click screen to begin or end video.
Consume Me DC Talk at Forefront Records
36Others Spreading the Good News
- Young Christian Contemporary Music Video
Example 3 -
Click screen to begin or end video.
Irene Toby Mac
37Others Spreading the Good News
- Fellow disciples of Christ that also are sharing
the Good News of Jesus Christ include - God.tv - the following is a media link to some of
their content -
Click screen to begin picture.
You will need Microsoft Windows Media Player,
you can download a free copy here.
38Others Spreading the Good News
- Inspiration.net graphic link to their website
39Financial Plan
40Latest IPTV News
- Verizon Signs PBS for FiOS TV
- DSL Surges Past 150 Million Worldwide
Subscribers - Verizon Markets DSL at Wal-Mart
- ATT to Deploy FTTP in Houston
- IPTV promise meets reality From San Antonio to
widespread deployment - Verizon and DIRECTV in New Venture to Offer
Wholesale "Triple Play" - AOL and Warner Bros. Expand 'In2TV'
- TiVo Launches TiVoCast, Signs Content Partners
- BT Launches Total Broadband
- Centillium Launches Long-Reach VDSL2 Chips for
CO and CPE - ARRIS Offers 8- and 12-Line Telephony Cable
Modems - Aurora Ships New Optical Transmitter for its MSO
Platform - Charter Deploys 1 Millionth Cedar Point SAFARI
C(Cubed) Line - Verizon More Than Half of New Broadband
Subscribers Now Choose DSL Over Cable