Important Deadlines

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Trade Show Flowcharting
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CONEXPO-CON/AGG 2005
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CONEXPO-CON/AGG 2005
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Quick Facts

• General Information
• As one of the leading industry expositions in the
  world, CONEXPO-CON/AGG provides a showcase once
  every three years featuring the latest in
  equipment, services, product design and
  technological advances for the construction
  equipment construction materials industries.
• Attendee Information
• A record high of more than 124,300 visitors from
  around the world attended CONEXPO-CON/AGG 2005
  and the co-located IFPE 2005. More than 17 of
  attendees were from outside the United States.
• Exhibitor Information
• Exhibit space sales begin April 2006 for
  CONEXPO-CON/AGG 2005 exhibitors, and June 2006
  for new exhibitors.

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Quick Facts cont

• Show Organizer Association of Equipment
  Manufacturers (AEM)
• Event Dates March 11-15, 2008
• Venue Las Vegas Convention Center
• Address 3150 Paradise Road, Las Vegas
• Number of Exhibitors 1,965
• Number of Attendees 124,300
• Exhibitor Floor Size 2,000,000
• Official Website www.conexpoconagg.com and
  www.ifpe.com

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Important Deadlines
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The importance of being organized

• Trade shows require extreme organization.
• Many different ways of maintaining organization
  (flow charts, gannt charts, time lines, etc).
• Need to determine the best chart for your
  organization.

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The importance of being organized
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The importance of being organized
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The importance of being organized
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Trade Show Flowcharting
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Segment into phases

• When planning it is best to segment into a 7
  phase approach.
• Phase 1 - 12 months prior show
• Phase 2 - 9-12 months prior show
• Phase 3 - 6-9 months prior to show
• Phase 4 - 3-6 months prior to show
• Phase 5 - 1-3 months prior to show
• Phase 6 - 1 week prior to show
• Phase 7 - 1 week after show
• This will allow you to make decisive decisions in
  each step of the process, without overlooking
  important details.
  
  
• 
  
  

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Phase 1 (12 Months Prior)

• Identify how you will use trade shows as part
  of your marketing and sales strategy.
• Important to create a budget specifically for
  trade shows.
• Research and attend events to see if certain
  shows are right for you. Kick the tires
  approach.
• Obtain information from the event sponsors.

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Phase 1 (12 Months Prior)
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Phase 2 (9-12 Months Prior)

• Determine objectives for your show.
• Identify your space needs as well as the
  equipment, staff, and exhibit accessories that
  will be needed at the show.
• Reserve your space, and request information on
  different requirements.
• Tailor a trade show marketing plan to your firm.

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Phase 2 (9-12 Months Prior)
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Phase 3 (6-9 Months Prior)

• Develop a message or theme that you would like to
  get across. The Power of Three, Expect More,
  etc
• Select vendors to provide
• Display booth
• Banners
• Literature racks
• Carpet
• Promotional items etc
• Identify promotions and giveaways that you may
  want to hand out at the show.
• Determine the literature you will need at the
  show.

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Phase 3 (6-9 Months Prior)
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Phase 4 (3-6 Months Prior)

• Place orders for promotional items.
• Continue to work with the vendors on your booth,
  and all other exhibit items.
• Determine the staff that the booth will require,
  and what kind of training they will need.
• Decide on shipping arrangements.
• Begin to make travel arrangements.
• Launch a pre-show marketing initiative.

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Phase 4 (3-6 Months Prior)
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Phase 5 (1-3 Months Prior)

• Create a follow up packet to send to new leads
  obtained from the show.
• Continue with pre-show marketing activities.
• Arrange for all final travel arrangements.
• Schedule all if any staff training.
• Contact event sponsors to ensure that all
  balances are paid in full.
• Finalize production of booth display, promotional
  items, and marketing materials.
• Schedule any formal meetings, dinners etc.

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Phase 5 (1-3 Months Prior)
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Phase 6 (1 Week Prior)

• Complete any staff training that may be in
  progress.
• Confirm all shipping arrival dates.
• Ensure that all deadlines have been met, and that
  there are no missed targets.

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Phase 6 (1 Week Prior)
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Phase 6 (1 Week Prior)
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Phase 7 (1 Week Post Show)

• Analyze all leads obtained at the show.
• Disburse all valid leads to the appropriate field
  staff.
• Evaluate the success of the show.
• See if your actual budget was on target with your
  projected budget for the show.
• Determine if you will participate the following
  year.

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Phase 7 (1 Week Post Show)
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Sources of Information

• Information is this presentation was obtained
  from company experience as well as various web
  sources.
• www.conexpoconagg.com
• www.ifpe.com
• www.trade-show-advisor.com
• www.tradeshow.alibaba.com
• Any Questions?