Welcome to BA 205 Week 9

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Welcome to BA 205 Week 9

• In class today, please sit with your project
  teams.

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Signs around the Country
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Topics for Week 9

• Submit Excel and PowerPoint Assignment
• Reports
• Effective Oral Presentations
• (Ethical Behavior)

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Preparing an Oral Presentation
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Five Areas of Focus

• Preparation
• Organization
• Audience rapport
• Visual aids
• Delivery

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Preparing an Oral Presentation

• Identify your purpose.
• Decide what you want your audience to believe,
  remember, or do when you finish.
• Aim all parts of your presentation toward your
  purpose.
• Know your audience
• Friendly?
• Neutral?
• Uninterested?
• Hostile?

A3
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Preparing an Oral Presentation

• Organize the introduction.
• Capture attention by opening with a promise, a
  story, a startling fact, a question, a quotation
  or a relevant problem.
• Introduce your topic.
• Establish the speakers credibility.
• Preview the main points.
• Get the audience involved.

Tell them what you are going to tell them.
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Preparing an Oral Presentation

• Build interest and retention.
• I hear and I forget.
• I see and I remember.
• I do and I understand.

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Team Activity

• In your teams. . .
• Identify two to four points that you want the
  audience to remember from your presentation.
• Identify a way to capture the audience. Refer to
  page 348 in the textbook.

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Preparing an Oral Presentation

• Organize the body.
• Develop two to four main points.
• Arrange the points logically.
• Streamline your topic and summarize its principal
  parts.
• Include only relevant information.

ROC
Tell them.
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Preparing an Oral Presentation

• Prepare transitions.
• Use bridge statements between major parts (Ive
  just discussed three reasons for X now I want to
  move to Y).
• Use verbal signposts (however, for example, etc.)

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SELECTING A TEMPLATE

• Examples

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Team Activity

• In your teams. . .
• Identify how to logically organize your points.
• Write an outline that covers the following
• The Introduction
• Definition of the order of the points that you
  will cover
• Organization of the information you will include
  to develop each point
• Use pages 349 and 350 as references.

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Preparing an Oral Presentation

• Organize the conclusion.
• Review your main points.
• Provide a final focus. Tell your listeners how
  they can use this information, why you have
  spoken, or what you want them to do.
• Plan a graceful exit.

Tell them what you told them.
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Designing and Using Graphics
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Designing and Using Graphics

• Highlight the main ideas.
• Focus on major concepts only.
• Avoid overkill. Showing too many graphics reduces
  effectiveness.
• Keep all visuals simple.

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Designing and Using Graphics

• Ensure visibility.
• Use large type for slides.
• Position the screen high enough to be seen.
• Be sure all audience members can see.
• Enhance comprehension.
• Give the audience a moment to study a visual
  before discussing it.
• Paraphrase its verbal message dont read it.

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Delivering a Presentation
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Audience Attention Enhancers

• 1. A promise
• By the end of this presentation, you will be
  able to . . .
• 2. Drama
• Tell a moving story describe a serious problem.
• 3. Eye contact
• Command attention at the beginning by making eye
  contact with as many people as possible.
• 4. Movement
• Leave the lectern area. Move toward the
  audience.
• 5. Questions
• Ask for a show of hands. Use rhetorical
  questions.

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Audience Attention Enhancers

• 6. Demonstrations
• Include a member of the audience.
• 7. Samples/gimmicks
• Award prizes to volunteer participants pass out
  samples.
• 8. Visuals
• Use a variety of visuals.
• 9. Self-interest
• Audience wants to know Whats in it for me?

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Team Activity

• In your teams. . .
• Identify what presentation enhancers you will
  use.
• Identify the points that can be enhanced with a
  graphic.
• Continue to develop your outline.
• Include when you will use graphics.
• Include how you will move from use of one medium
  to another.

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Presentation Delivery Methods

• PowerPoint
• Overhead Projector
• Flipchart
• Write-and-wipe Board
• Posters
• Handouts
• Video

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Tips for Team Presentations

• Build credibility as a team.
• Present your team as unified.
• Support each teammate during presentation.

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Tips for Effective Presentations

• Be knowledgeable about your topic.
• Use notes appropriately.
• Make good use of visuals.
• Practice using your visual aids.
• Rehearse your talk, perfecting the handling of
  your visual aids.
• Practice talking to the audience and not to the
  visual.

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Overcoming Stage Fright
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Or Making Your Butterflies Fly in Formation
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Overcoming Stage Fright
Your Symptoms of Stage Fright?
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Overcoming Stage Fright

• Prepare your topic 150.
• Use positive self-talk.
• Convert your fear into anticipation and
  enthusiasm.
• Shift the focus from yourself to your visuals.
• Shift the focus from yourself to your audience.

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Overcoming Stage Fright

• Give yourself permission to make an occasional
  mistake.
• Ignore stumbles keep going. Dont apologize.
• Make the listeners your partners. Get them
  involved.
• Just before you speak, practice deep breathing.

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Your Teams Oral Presentation

• Each team will do the following for their
  presentation
• Deliver a presentation that is 15 -20 minutes
  long
• Cover two to four main points
• Use the first person
• Use at least two types of delivery methods
• Give instructor a hard copy of the PowerPoint
  slides, printed in handout format with 4 slides
  to each page. State how many times the team
  practiced in front of a practice audience.

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Your Teams Oral Presentation

• Each person will speak for a total of 3 to 5
  minutes.
• Audience will give each team written feedback at
  the end of each presentation.
• Instructor will assign a grade by the beginning
  of the next class session.

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Preparing for Your Oral Presentation

• Prepare, Practice and Refine

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Prepare
A3

• Organize content in an outline.
• Introduction Tell them what you are going to
  tell them.
• Body Tell them.
• Conclusion Tell them what you have told them.
• Write speaker notes.
• Develop the visual aids.

ROC
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Practice
RPE

• Rehearse the entire presentation. .
• With the team
• In front of at least one other group of people
• Be sure to use visual aids during your
  rehearsals.
• Ask the practice audiences to give you feedback.

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Refine

• Make necessary changes using the practice
  audiences feedback.
• Practice the presentation with those new changes.

RPE
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Common Pitfalls

• Lack of an effective introduction to the topic
• Lack of purpose and/or direction
• Lack of persuasive data
• Poor visuals
• Unprepared, unknowledgeable speakers
• Lack of team cohesiveness

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Presentation Grade Criteria 40 points
Component Points Percentage of total Criteria
Organization 9 22 Body is logically presented Good flow of meaningful information
Informative, persuasive presentation 13 31 Purpose is clear Facts/information are persuasive Vital information is covered Tailored to the audience
Closing 4 11 Conclusion is strong and specific Recommendations are clear
Visuals 6 16 Layout is professional Content in visuals is clear Visuals are effectively used
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Presentation Grade Criteria (cont.)
Component Points Percentage of total Criteria
Time 3 7 Presentation time is planned carefully Time limitations are followed
Speakers 5 13 Speakers meet the following criteria Good preparation Good eye contact Effective speaking posture Appropriate use of notes Good knowledge of subject matter
Total 40 100
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Ethical Behavior
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Definition of Ethical Behavior

• That behavior that is the right thing to do,
  given the circumstances
• Involves four principles
• Honesty
• Integrity
• Fairness
• Concern for others

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Traps of Ethical Behavior

• Judging behavior as necessary
• Comparing behavior to other bad behavior
• Rationalizing
• Self-deceiving
• Accomplishing a desired goal

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Helpful Questions for Ethical Behavior

• Is the action considered legal?
• How would you see the problem form the other
  side?
• What are alternative solutions?
• Would you feel comfortable if others learned of
  your behavior?

Treat others as you want to be treated.
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Activity Ethical Behavior

• Get in groups of 3-4 people based on business
  focus.
• Identify areas in which there would be ethical
  issues
• Sales and Marketing
• Finance and Accounting
• Human Resources
• Give examples of ethical decisions that would
  need to be made in each area.
• Identify a spokesperson to report out.

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Use teaching as an example discrimination,
grading, use of time

• Ethics of finance and accounting
• Creative accounting, earnings management,
  misleading financial analysis.
• Insider trading, securities fraud, bucket shop,
  forex scams concerns (criminal) manipulation of
  the financial markets.
• Executive compensation concerns excessive
  payments made to corporate CEO's.
• Bribery, kickbacks, facilitation payments while
  these may be in the (short-term) interests of the
  company and its shareholders, these practices may
  be anti-competitive or offend against the values
  of society.
• Cases accountancy scandals, Enron, WorldCom
• edit Ethics of human resource management
• The ethics of human resource management (HRM)
  covers those ethical issues arising around the
  employer-employee relationship, such as the
  rights and duties owed between employer and
  employee.
• Discrimination issues include discrimination on
  the bases of age (ageism), gender, race,
  religion, disabilities, weight and
  attractiveness. See also affirmative action,
  sexual harassment.
• Issues surrounding the representation of
  employees and the democratisation of the
  workplace union busting, strike breaking.
• Issues affecting the privacy of the employee
  workplace surveillance, drug testing. See also
  privacy.
• Issues affecting the privacy of the employer
  whistle-blowing.
• Issues relating to the fairness of the employment
  contract and the balance of power between
  employer and employee slavery,3 indentured
  servitude, employment law.
• Occupational safety and health.
• edit Ethics of sales and marketing
• Main article marketing ethics
• Marketing which goes beyond the mere provision of
  information about (and access to) a product may
  seek to manipulate our values and behaviour. To
  some extent society regards this as acceptable,
  but where is the ethical line to be drawn?
  Marketing ethics overlaps strongly with media
  ethics, because marketing makes heavy use of
  media. However, media ethics is a much larger
  topic and extends outside business ethics.
• Pricing price fixing, price discrimination,
  price skimming.
• Anti-competitive practices these include but go
  beyond pricing tactics to cover issues such as
  manipulation of loyalty and supply chains. See
  anti-competitive practices, antitrust law.

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Coming soon

• Next week
• Submit last peer evaluation
• Required attendance, substantial penalty for
  early withdrawal, late arrival or no attendance
• Bring pencil and paper for feedback to presenters
• Final
• June 12, 530 to 920
• Same room
• Questions
• More next week