IFILM

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IFILM

• IFILM ignited the internet video revolution eight
  years ago and continues to lead through
  innovation.
• IFILM is the worlds most popular online video
  network for professional and consumer generated
  content.

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Performance and Innovation in Advertising

• We originated the viral video category and
  introduced it to advertisers.
• We have partnered with advertisers to innovate in
  the creation and delivery of successful
  campaigns.
• We are widely distributed across multiple
  platforms.
• We offer a rich, entertaining and proven
  advertising platform.

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What We Offer

• A young, affluent, educated, web-savvy audience.
• Video-based advertising that influences people to
  take action.
• Content and advertising that engage our audience.
• Superior video quality.

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IFILM as Advertising Platform
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Video Advertising is Highly Effective

• Entertainment video is the most engaging and
  popular type of video online.
• Advertisements inserted into video are highly
  effective as there are no other ads competing for
  viewers attention.
• Video advertisements are typically viewed in
  their entirety without being skipped.

Source U.S. Internet Video 2006-2010 Forecast
and Analysis Ready, Set, Watch, March 2006 OPA
Online Video Viewership Study, 2005
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IFILM Spans Multiple Channels and Platforms

• IFILM is one of the top ten video streaming sites
  on the internet.
• IFILM is widely distributed and available
  through
• Portals
• Cable networks
• Mobile video services
• Social networks, blogs and other entertainment
  websites
• Consumer electronics devices

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IFILM Advertisers

• IFILM counts the worlds leading brands as
  customers.
• Service 50 active campaigns per month.
• Sell 20m video advertisements per month.

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The IFILM Audience
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IFILM Attracts a Desirable Audience
We attract a highly coveted audience of young,
affluent and well-educated adults that visit our
site frequently.

• 30 of our audience is 18-34, and over 61 are
  18-49.
• 70 are male.
• Half have a household income of over 75,000.
• Over 90 access IFILM on a broadband internet
  connection.

Source Jupiter Media Metrix, Harvest Solutions
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IFILMs Audience is Highly Engaged

• Our audience watches, shares, reviews, comments
  on and redistributes videos.
• They have an especially high recall of streaming
  ads at 84.
• They have contributed over 50,000 video clips to
  IFILM.
• Regular visitors spend 10 minutes on the site
  each time they come.

Source Jupiter Media Metrix, Harvest Solutions,
OTX Segmentation Study
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Advertising Capabilities
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Campaign Customization
Custom Rich Media Solutions

• We create marketing solutions around your
  specific needs, and build custom brand-building
  campaigns to meet your objectives.
• Custom branded media players
• Custom header integrations
• Site-wide promotions contests
• Video advertising units
• Exclusive sponsorships and custom showcases

Custom Showcase
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Campaign Targeting
IFILM can target campaigns across a number of
dimensions

• Channel / Content Group
• Geography
• Day-Part
• Bandwidth
• Browser Type / OS
• Frequency

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World Class Customer Service

• Finalist for the 2005 Aspy Best Customer Service
  Award.
• Dedicated account managers and real-time campaign
  optimization ensure creative is delivered on-time
  and in the most efficient manner possible.
• Detailed campaign reporting to ensure that your
  campaign reaches its goals.

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Case Studies
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Case Study Gillette
Advertisers Campaign Goals

• Launch Fusion, their new razor, nationally.
• Create a high impact and visually powerful brand
  impression.
• Target men aged 18-34.

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Case Study Gillette
Strategy Solution from IFILM

• Combined custom branded advertising executions
  with compelling video units to create powerful
  messaging platform.
• Showcased and editorially promoted videos in our
  viral video channel.
• Created a popular competition that encouraged the
  submission of user generated content.

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Case Study Gillette
Results of the Campaign

• 400,000 impressions of the branded video player.
• 450,000 views of Gillettes viral Stubble Boy
  campaign videos.
• 500 submissions to the A Day in the Life video
  contest.
• 150,000 high-impact custom page impressions in
  24 hours.

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Case Study Fox
Advertisers Campaign Goals

• Ensure a successful movie opening.
• Target men 18-34.
• Create a visually engaging and relevant video
  environment.
• Drive traffic to the official Transporter 2
  website.

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Case Study Fox
Strategy Solution from IFILM

• Created a custom header integration.
• Incorporated in-line video banners and rich media
  executions.
• Promoted both a custom Action Replay video
  showcase and the Transporter 2 micro-site.
• Combined these into a targeted campaign.

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Case Study Fox
Results of the Campaign

• 800,000 views of the video ad 2.5m branded
  header impressions.
• 100,000 visitors to the official Transporter 2
  site.
• 400,000 editorial video views generated within
  the custom showcase and Transporter 2 branded
  micro-site.
• 1.3m editorial impressions via the IFILM
  homepage and Movies Channel.

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Case Study Hewlett Packard
Advertisers Campaign Goals

• Connect with young adults 18-34.
• Create an environment that encourages people to
  interact and experiment with HPs Digital Music
  products.
• Associate products and brand with influential
  music fans and aspiring creative talent.

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Case Study Hewlett Packard
Strategy and Solution from IFILM

• Developed an innovative Make Your Own Music
  Video competition involving a major record label
  and a popular band.
• Built a custom showcase.
• Created a targeted advertising campaign that
  incorporated site-wide roadblocks and other
  units.
• Built a custom branded media player.

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Case Study Hewlett Packard
Results of the Campaign

• 4.7m total impressions.
• Received 170 original music videos.
• Generated significant viral buzz as the
  contestants videos rapidly spread to the bands
  fans around the web.

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Advertising Units Showcase
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Ad Unit Showcase

• Main Header Logo Integration (1st Look)

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Ad Unit Showcase

• Main Header Logo Integration (2nd Look)

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Ad Unit Showcase

• iStream (15 Pre-Roll Video)

Streaming video or flash pre-roll plays in the
IFILM media player before a user sees their
selected video content. Dimensions 400x300
video or flash, 300x250 in-player companion unit.
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Ad Unit Showcase

• Branded Media Player (added to iStream CPM)

Customized IFILM media player skin. Renders when
iStream plays.
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Ad Unit Showcase

• Full Page Intro

When a user enters IFILM they will be prompted
with a full page intro ad. Dimensions up to
600x400.
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Ad Unit Showcase

• DHTML Floating Ad

Dimensions up to 500x400. Reminder 180x150.
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Ad Unit Showcase

• Homepage Roadblock

Homepage Roadblock features the Homepage Feature
Box and Homepage Leaderboard. Combination of the
two units counts as one impression. Feature Box
Dimensions 300x250. Leaderboard Dimensions
728x90.
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Ad Unit Showcase

• Leaderboard

Dimensions 728x90.
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Ad Unit Showcase

• Premium Rectangle

Dimensions 300x250.
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Ad Unit Showcase

• Standard Rectangle

Dimensions 300x250.
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Ad Unit Showcase

• Alert Dedicated E-mail

Sent weekly to more than 200,000 opt-in HTML
subscribers. Sponsor owns all content within.
Number of impressions based on total number of
emails sent. Dimensions up to 600x500.
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Ad Unit Showcase

• Newsletter Rectangle

Sent weekly to more than 150,000 opt-in HTML
subscribers. Number of impressions based on
total number of emails sent. Dimensions 300x250.
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