Achieving organisational

1
Achieving organisational buy-in
2
Achieving organisational buy-in

• After youve prepared your message, but before
  you use it
• Make sure your key colleagues know
• What that message is
• Why it contains what it does
• What you expect to achieve
• What you plan to do to with it

3
Achieving organisational buy-in

• Some colleagues were involved in creating the
  message
• But others were not involved
• Need to sell message to them so they support it
  when asked by media
• What to do
• Meet key colleagues
• Explain the message
• Convince them why this message is right
• Describe how the message was conceived
• Ask for their views and comments